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SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

By Chris Crum February 21, 2012

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is …

Google Tries to Carve Out its Place in Mobile

Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).

What’s Better: PPC or SEO?
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At SES Chicago, there was an interesting session in which a group of search marketing professionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor, Chirstine Churchill, Michael Gray, and Karen Weber, and Rand Fishkin.

10 Search Topics That Require Further Discussion
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The search industry has changed a lot since it was conceived years ago. The rate of change shows no signs of slowing down either. That’s one reason why it pays to keep up with the current trends and discussions surrounding the industry. One way to do this is through attending conferences. WebProNews attended and covered Search Engine Strategies in Chicago this week, and we’ve put together ten selections that can help you learn a thing or two for your own search engine marketing endeavors.

Be Proactive to Avoid Duplicate Content Issues
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Google may have busted the "duplicate content myth" a while back, saying that you don’t technically get "penalized" for it, but that doesn’t mean it is a good thing. Shari Thurow of Omni Marketing Interactive says you should care about it so that your better pages are available to rank.

Optimizing for Mixed Media Search Results

As Google’s search engine competitors often bring up, searchers want more than just "ten blue links" these days. Of course it has been quite a while now since search results from any of the big three were only ten blue links for most searches. We are well into the era of blended search.

Can SEO Help Save the Publishing Industry?
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At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

7 Steps for Creating a Web Analytics Culture
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You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

Rank in Image Searches and Get Valuable, Untapped Traffic
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One aspect of search that doesn’t get discussed often enough is image search. It’s such a huge part of search and the daily habits of web surfers all over the world, it’s amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.

Social is Only Going to Become More Important to Search
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Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.

A Closer Look at That Bing Toolbox
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Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

Fanning the Flames of the Viral Marketing Fire
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Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.

Successful Social Media Implementation Comes with Motivations

It’s interesting to look at how the web has evolved and continues to do so. Social media (at least in its current incarnation) is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the real-time search arena really stat to heat up.

You Can Probably Fit Online Video Into Your Budget
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Unless you’ve been living under a rock, you’re no doubt aware that online video has grown significantly in popularity over the last year or two. Many business owners are still skeptical about its benefits and ROI, while others are rushing into it just to keep up.

Tips for Getting Serious About Mobile Marketing
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Cindy KrumThe Mobile Marketing Strategies session at Search Engine Strategies New York focused on mobile SEO, while also touching on driving traffic and conversions with mobile applications, text messaging and mobile email.

Marketing Strategies You Need to Know
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WebProNews will be covering the Search Engine Strategies conference in New York starting Tuesday, March 24th. Mike McDonald and the WebProNews video crew will be on the scene and providing you with exclusive interviews.

Integrating Search into the Offline World

The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing.

Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.