Back in June, Hubspot shared data, which indicated that about one and a half percent of all tweets were retweets. I’d be surprised if that number hasn’t increased in the last few months. More people are adopting Twitter and becoming familiar with the Twitter culture. More tools have come out, which cater to the easy re-tweet. More sites have adopted retweet buttons, such as the one from Tweetmeme. I seriously doubt people are retweeting less.

HubSpot is the latest organization to release a study on Twitter usage, and shockingly manages to give us some insight that we have not really seen yet this week.