All Posts Tagged Tag: ‘Research’
I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my opinion – I’d put keyword research higher in importance.
SeeWhy has released an eBook with an interesting premise for online retailers. It looks at how the top 10 converting e-commerce sites drive their website conversions. The main takeaway, a representative for SeeWhy tells WebProNews is that "the top 10 converting e-commerce sites, on average, convert roughly 10 times as many visitors into customers as the typical site — 23 percent vs. 2-3 percent."
Mobile advertising firm Millennial Media has put out a report mobile devices and their impact on advertising. "For the past year Millennial Media has released a monthly SMART report (Scorecard for Mobile Advertising Reach and Targeting), which discusses trends in the mobile ad space. Beginning this month, they’ve decided to release an additional device-focused report, the Media Mobile Mix," a representative for the firm tells WebProNews.
Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.
About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).
Symantec has a released a new report looking at the nature of industrial espionage and targeted attacks, a big issue right now, considering the whole Google/China situation. A representative for the firm tells WebPronews, "Further analysis of targeted attacks shows that the top five targeted roles are senior officials (VPs, Directors) and the individuals that receive the most targeted malware are responsible for foreign trade and defense policy, especially in relation to Asian countries."
In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area. While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.
As you know, smartphone usage is on the rise, and that means more opportunities for businesses to sell to customers via their mobile devices. We often hear about how important mobile is to the marketing strategy and especially future strategies, but how much are consumers really into shopping from their phones?
Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.
Google said today it is increasing its funding for 12 university projects to further advance research in areas the company is interested in developing.
Google Focused Research Awards, totaling $5.7 million, include four categories: machine learning, the use of mobile phones as data collection devices for public health and environment monitoring, energy efficiency in computing, and privacy.
According to data released by the AT Internet Institute, Microsoft’s Internet Explorer has fallen to under 60% of visits in Europe. The firm suggests that with widely publicized news of a major security flaw and moves being made by competing browsers, IE’s fall may not be reversed in the very near future.
Gartner has released some research findings that indicate consumers will spend $6.2 billion in 2010 in mobile application stores. Meanwhile, advertising revenue is expected to generate $0.6 billion worldwide.
According to Gartner, mobile app stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free. Gartner also forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013, and free downloads to account for 82% of all downloads in 2010 (87% in 2013).
Skype announced that its share of international calling minutes has jumped by 50% year-over-year. This data comes from a new report released by research firm TeleGeography.
According to this report, Skype’s share of international calling minutes jumped to 12% from last year’s figure of 8%. Telegeography says that the volume of traffic routed via Skype is growing at an "astonishing" pace. The following graph shows the net increase in international phone and Skype traffic from 2005 to 2009.
Before 2009 came to a close, Google provided a look (as always) at the most searched for terms of the year. It showed the top ten fastest rising and fastest falling terms on both a global scale, and in the U.S. Globally, "Michael Jackson" was the fastest rising, while "Beijing 2008" was the fastest falling. In the U.S., "Twitter" was the fastest rising (just above "Michael Jackson", and "John McCain" was the fastest falling (just over the Olympics).