All Posts Tagged Tag: ‘Research’
Mozilla has a new project called Test Pilot, which it uses to test usability of its products. It collects data from users on a strictly voluntary basis, and shares that data with the public anonymously so others can use it too. In fact, the testing platform itself will be available to the public as well.
Employees in the U.S. seem to overwhelmingly share a "it won’t happen to me" attitude when it comes to losing jobs. Glassdoor.com has released results from a survey, which found that 4 out of 5 employees have no concerns about being laid off in the next six months.
GlassDoor breaks it down into two categories – companies that have reported upcoming layoffs, and companies that have not:
There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:
A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items.
Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:
Hitwise has released some data taking a look at search queries of holiday shoppers looking to locate hard-to-find gifts online. You know, those toys that are in demand. Every holiday season has (at leas) one. Once upon a time it was the "Tickle-Me Elmo". Last year it was the Nintnedo Wii. This year it’s…well, still the Nintendo Wii, among some others.
Americans are gluing themselves to the screen more and more. That includes TV, Internet, and Mobile. According to research from Nielsen, as of the third quarter 2008, the average person in the U.S. watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Despite the prophecies of some online media moguls, online advertising isn’t looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That’s up 11% from the previous year.
If there is any accuracy to data released by Netcraft, then the Internet has about 182,226,259 sites. That’s 948,000 more than a month ago.
Netcraft looks at the number of sites hosted on the different top servers. The following graph represents market share for top servers across all domains from August 1995 to October 2008:
It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.
What the Data Shows
If a study by a Cambridge researcher is accurate, email addresses with less common first letters get less spam than those with more common ones.
Hulu, the online video site that came out of nowhere no more than 5 months ago, may be poised to dominate the online video sector altogether. YouTube has been the reigning king of this area of the web for years, but it may be getting ready to see the first legitimate threat to that reign.
We’ve written about Google drawing universities’ books, bit by bit, out into the open – that’s what the Google Books Library Project is all about. Harvard’s charging ahead in a slightly different area, though, with its move to make research available online for free.
Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.
Interesting post by danah boyd — a sociologist who has become known for focusing on social networks such as MySpace and how young people use (and abuse) them — about the billion-dollar question:
Who is clicking on all those Web ads, and what does that say about Web advertising and about the online economy in general?
I’m sure this isn’t the only one, after all, SmugMug’s CEO told me that they had moved pretty much everything over to Amazon’s S3 a while back.
But I always assumed that companies would have at least one server keeping things up, just in case Amazon went down. Or just because.
I was wrong.
Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further. Also, the events are more professional and created for a business environment – there are no actual avatars. However, you can upload a picture, chat with booth representatives, and attend sessions.