WebProNews

Google Making Changes to Search Referrals

Update: Google now says: We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can handle both the current and new URLs. Original article: Google is changing referral URLs on results pages. What up until now has looked something like this:

AdSense Referrals? AdWords Pay Per Action? Not Anymore

Google has decided to shut down its AdSense Referrals program effective the last week of August.

Why Google Might Have Changed AdSense Referral Terms

Lots of talk today about Google changing the terms of their referral units for Google Adsense. Good coverage by both Darren and Jeremy. Lets take a little look at why they might have done this.

Google AdSense Referrals Hiding From Publishers

Using the wrong ad format could be the culprit as members of Google's AdSense content network have experienced problems in getting referral 2.0 ads to appear.

Tracking RSS Subscriptions with Google Analytics

One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic. There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that will grow their business.

All Of AdSense Gains Referrals 2.0

Testing has been wrapped up with Google's referral beta, and the company plans to roll it out to all publishers in referral-supported languages.

WoM the Most Influential for B2B Execs

Over at eMarketer, they’ve compiled some recent reports that suggest executives in business to business industries rely heavily on referrals and word of mouth, when making buying decisions.

Google Analytics for Tracking Google Base Referrals

Tracking referrals from Google Base can be difficult and confusing.

Google Whispers More Details About PPA

The pay per action beta test for Google AdWords recently debuted, and spurred plenty of advertiser interest.

Customer Referrals: Viral Marketing Goes Old School

Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.