Over at eMarketer, they’ve compiled some recent reports that suggest executives in business to business industries rely heavily on referrals and word of mouth, when making buying decisions.

Tracking referrals from Google Base can be difficult and confusing.

The pay per action beta test for Google AdWords recently debuted, and spurred plenty of advertiser interest.

Getting referral business and new customers, through recommendations by satisfied customers and clients, is a dream of most business owners and managers.

For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

WebMarketingNews quotes Mark Wallace, who says regarding Google’s AdSense referral program, “Turn it down“. Why?

A new Google AdSense feature was announced today that allows website operators to place referral buttons on their sites for AdSense or Mozilla Firefox browser with the Google Toolbar. Every referral wins cash for webmasters.

The hits just keep on coming for search Google who is quite possibly becoming one of the most popular names in the open market today… at least it appears that way when you inspect the available data.