Shareaholic released its quarterly Social Media Traffic Report for the third quarter. Facebook is still sending way more referrals than any other social network, but at the same time, things are looking worse for traffic from the others.
The report found that Facebook is driving four times as much traffic to sites as Pinterest, which is in second place. In other words, the one that’s closest to Facebook isn’t anywhere close to Facebook.
Still, Pinterest is on the rise. Over the past year, its share of traffic has grown 50.07%. Twitter on the other hand is on the way down. Since September 2013, its share has declined from about 25% to a 13-month low.
When it comes to StumbleUpon, reddit, Google+, YouTube (yes, even YouTube), and LinkedIn, things are looking even worse.
“For most publishers, marketers and site owners, the five remaining social networks are forgettable sources of traffic,” writes Shareaholic’s Danny Wong. “Collectively, they contributed 0.74% of overall traffic sites received last month, which is less than the number of visits Twitter alone sent.”
StumbleUpon’s share is down 26.49% from last year. Reddit’s share shrank from 0.26% to 0.18%. LinkedIn fell 47.37% year-over-year, which seems odd considering its positioned itself more as a publishing platform over the past year.
Google+ did manage to increase its share by 57.02%, but it’s still at the low end of the totem pole.
YouTube was named the biggest loser. It decreased its share of traffic over the past year by a whopping 87.27%.
Check out the full report here.
Images via Shareaholic
