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Publishing Articles

Google Launches New Ad Planner

I wonder how many people in the interactive advertising industry are feeling suckered by Google this morning.

For the past few years, Google has continually downplayed its threat to ad agencies and marketing technology companies. “We’re not a threat, we just want to help,” tends to be the main theme.

WSJ.com Frees Its Opinions

The Wall Street Journal Online took another step toward opening to the web by merging its opinion content with OpinionJournal.com into one free site.

Denton Himself Takes Over Gawker

According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he has it confirmed through several sources.

Excelsior! Marvel Launches Digital Comic Archive
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The comics industry has suffered through years of flagging readership and lower demand for titles, but Marvel may have powered up a way to a resurgence for their work.

Profitable Niche Publishing Business Models
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

Build Links While Publishing Your Full RSS Feed

Many bloggers have been touting the benefits of publishing your full blog or site’s full RSS feed. In fact, they have been talking about it for a long time. But did you know that most likely even if you are publishing your full RSS feed you are not taking advantages of its link building benefits?

Yahoo Enhances Ad Traffic Quality

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.

Barnes & Noble.com Gets New Look
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Barnes & Noble.com has received a redesign along with several new features including Barnes & Noble Review, which will focus on interviews with authors, reviews of new books, music and movies.

AskCity and Entertainment Publishing
AskCity is the best platform for any kind of local search within no time. And now it will also bring a smile on your face as it will even save your hard-earned money.

To know how, one has to enter IAC sister company Entertainment Publications, Inc, which is known as a company that puts out the annual Entertainment coupon books.

Study: Google Would Raise DoubleClick Prices

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.

Selling Information Will Become a High Touch Industry

Newspapers Going Free

The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again – just ask Prince.

Publishers Will Become Interactive Media Artists

Books Are Losing Relevancy

Google and Amazon are both pushing to sell ebooks directly aggressively. An article in the NYT mentions a new device Amazon will offer for reading ebooks, but I don’t think the problem with books and ebooks is that they need a better reader.

Google now allows you to embed book pasages directly in web pages.

FM Publishing Gets $4.5 Million

Federated Media Publishing’s homepage declares that it is “built on conversational media,” and I won’t argue the point.  I’m sure that some prior rounds of funding helped, however, and a new one – FM just received $4.5 million – will probably also be of assistance.

SES: The Context Of Money

Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.

Truveo Finds Its Video Destination
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Until today, AOL’s December 2005 acquisition of video search startup Truveo has been a white-label technology behind the video capabilities of many of the Web’s biggest sites. With its relaunch as a destination portal, Truveo became the top contender for best video search site in the world.

When is Publishing a Commodity?

As Google’s ad network gets more efficient and Google controls more bits, almost everything in any commercial market is going to sell something, subsidize another commercial interest, or have ads on it. To appreciate how much this trend will grow, just read the comments on my post about using custom search engines.

Google Could Be Major Publisher
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Google could at any time try its hand in the publishing industry according to a report by Outsell developed with GGReport titled "Google as a Publisher: Is Google Poised for a New Push into the Information Industry?"

MSM vs. Online Publishing
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It annoys me to no end that people in popular MSM publications who know almost nothing about the internet feel they are qualified to comment on some aspect of it.

For example, I recently happened upon an article in the Sunday times by columnist David Bullard.

Here’s a sample of what can be found:

Bloggers Publishing Sensitive Company Info

E-consultancy has details of a new study by human resources firm Croner, suggesting that up to a third of bloggers risk getting fired due to posting damaging material about their employer.

Web 2.0 Expo: Built to Last

Yesterday at Web 2.0 Expo one of the main keynote sessions was the “Built to Last” Panel which consisted of John Battelle asking various questions to a few entrepreneurs who have built companies that have sold or were worth selling. The participants in the session:

Video Publishing with Adobe Premiere Pro
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Internap Network Services Corporation has announced that its VitalStream Services platform has been integrated into Adobe Premiere Pro software, which allows for publishing of Flash Video content to the Web.

Adobe Premiere Pro, a tool for professional video editing, edits content in almost any format and outputs that content to tape, DVD and the Web. Both companies offer their customers the option of improving their online presence with Flash Video Streaming. Business owners, Web designers and developers can post content online with one click.

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