All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.

If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance.

Another group is not satisfied with Google’s effort to digitize books for their Google Print for Libraries and has joined in the voices asking them to cease these activities.

While I have been attending the OMMA West Conference, I was able to go see John Battelle’s keynote speech.

You’ve probably heard these concerns expressed before. You might even have voiced them yourself.

Magazine Launch, a new resource dedicated to new magazine publishing Magazine Launch publisher resource site. entrepreneurs has been ‘launched’ by infoswell.

Apple, over the years, has enjoyed better press than probably any other company on the planet. Well, that hasn’t stopped Apple from going on the attack when it feels stung.

Could this could be the new model of what the technology press should be doing – publishing only online, not in print …

In the current world of marketing – especially online marketing – there’s a lot of talk about the magic of newsletters.

China Wireless Communications,Inc. is pleased to announce that it has signed a system integration service contract with its existing customer, China Encyclopedia Publishing House.

I started as an internet marketer, like I am sure a few of you have with various mlm programs. After little success with these types of programs I finally decided it was time I make my own website and get serious about marketing on the internet. Although I have not been doing this as long as some, there have been a few things that I have learned along the way that have helped me achieve much more success than my previous ventures in mlm. I would like to share with you 8 things I have learned since becoming an internet marketer.

Calling themselves the “citation linking backbone for all scholarly information in electronic form”, CrossRef has launched a Google-powered search engine called CrossRef Search. This engine allows users to search the full text of many types of scholarly documents.

Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization’s objectives. Any other content confuses. It wastes time and money.

Are you tired of using third-party tools to send out routine notifications and emails to your clients? Or, do you want to send your newsletters with individual names of people in the beginning. This series of articles helps you achieve this.

These questions are focused on traditional publishing. Publish On Demand (POD) and ebook publishing will be included in a future column.

Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.

Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.

I’ve been an “e-publisher” for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way to market your web site. But getting started takes planning, hard work and commitment.

So, you’ve thought about publishing your own ezine? Or maybe you just keep hearing that it’s a good idea to do so?

UIE: In your book, “Content Critical” you describe the web as a medium for publishing content and recommend that designers view their site as a publication. Is the web-publishing model a change in mindset for most designers?

Ezine publishing is very important to an online business for many reasons. It keeps you in contact with your potential customers. The relationship is formed that is needed for trust and respect. You are able to increase your income by selling advertising. Ezines can also help you build your reputation and your business.