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Publishing Articles

Google Trying to Differentiate Between Blogs and News?
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Google News is now labeling certain publications as blogs in search results. I’m not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I’m talking about now, the results are mixed together, but some publications have "(blog)" written beside their names.

You can see a few examples here:

Can SEO Help Save the Publishing Industry?
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At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

Internet Gives Boost to Vanity Publishing
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For decades the cost of publishing on dead trees gave the publishing industry significant leverage over hopeful writers. But the Internet, specifically sites like Lulu and Scribd, are about to change all that.

Big Publishers Want Special Treatment from Google
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Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.

The New Self-Distribution Model

Following the July 30 announcement from the US Securities and Exchange Commission (SEC) about new guidance concerning Regulation FD, there has been plenty of online commentary and opinion on what people think it means for business, investors and communicators.

Blog Comment Ownership Question Resurrected
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This is a topic destined for a courtroom one day, bitter enemies formed along the way: Can a blog publisher collect blog comments and publish them in a book? We addressed this topic weeks ago, with no definitive answer. The question arises again today as a result of simultaneous, otherwise minor, occurrences.

Google Launches New Ad Planner

I wonder how many people in the interactive advertising industry are feeling suckered by Google this morning.

For the past few years, Google has continually downplayed its threat to ad agencies and marketing technology companies. “We’re not a threat, we just want to help,” tends to be the main theme.

WSJ.com Frees Its Opinions

The Wall Street Journal Online took another step toward opening to the web by merging its opinion content with OpinionJournal.com into one free site.

Denton Himself Takes Over Gawker

According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he has it confirmed through several sources.

Excelsior! Marvel Launches Digital Comic Archive
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The comics industry has suffered through years of flagging readership and lower demand for titles, but Marvel may have powered up a way to a resurgence for their work.

Profitable Niche Publishing Business Models
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

Build Links While Publishing Your Full RSS Feed

Many bloggers have been touting the benefits of publishing your full blog or site’s full RSS feed. In fact, they have been talking about it for a long time. But did you know that most likely even if you are publishing your full RSS feed you are not taking advantages of its link building benefits?

Yahoo Enhances Ad Traffic Quality

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.

Barnes & Noble.com Gets New Look
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Barnes & Noble.com has received a redesign along with several new features including Barnes & Noble Review, which will focus on interviews with authors, reviews of new books, music and movies.

AskCity and Entertainment Publishing
AskCity is the best platform for any kind of local search within no time. And now it will also bring a smile on your face as it will even save your hard-earned money.

To know how, one has to enter IAC sister company Entertainment Publications, Inc, which is known as a company that puts out the annual Entertainment coupon books.

Study: Google Would Raise DoubleClick Prices

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.

Selling Information Will Become a High Touch Industry

Newspapers Going Free

The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again – just ask Prince.

Publishers Will Become Interactive Media Artists

Books Are Losing Relevancy

Google and Amazon are both pushing to sell ebooks directly aggressively. An article in the NYT mentions a new device Amazon will offer for reading ebooks, but I don’t think the problem with books and ebooks is that they need a better reader.

Google now allows you to embed book pasages directly in web pages.

FM Publishing Gets $4.5 Million

Federated Media Publishing’s homepage declares that it is “built on conversational media,” and I won’t argue the point.  I’m sure that some prior rounds of funding helped, however, and a new one – FM just received $4.5 million – will probably also be of assistance.

SES: The Context Of Money

Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.

Truveo Finds Its Video Destination
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Until today, AOL’s December 2005 acquisition of video search startup Truveo has been a white-label technology behind the video capabilities of many of the Web’s biggest sites. With its relaunch as a destination portal, Truveo became the top contender for best video search site in the world.

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