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Publishing Articles

Inside Network Bought For $14 Million By Alan Meckler’s WebMediaBrands Inside Network Bought For $14 Million By Alan Meckler’s WebMediaBrands
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WebMediaBrands announced today that it has acquired Inside Network, the publishing company that publishes Inside Facebook, as well as Inside Social Games and Inside Mobile Apps. The price: $7.5 million in cash and 4,183,130 shares of the common stock ($6.5 …

Book Recommendation Site Bookish to Launch this Summer Book Recommendation Site Bookish to Launch this Summer
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Upcoming site Bookish wants to be the digital destination for readers of all types – casual to diehard. Today, the new site was announced as a joint venture between AOL Huffington Post Media Group and three major publishers – Hachette, …

Facebook Comments Plugin Added to 50,000 Sites In a Month, Updates Launched Facebook Comments Plugin Added to 50,000 Sites In a Month, Updates Launched
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At the beginning of March, Facebook launched its new and improved comments plugin for content sites. It brought features like the use of social signals to order comments based on quality, improved moderation tools, the ability to add different log-in …

Is Creating a Unique Experience Enough To Get People to Pay for Digital Content?
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John Loughlin, Executive VP and GM of Hearst Magazines, which publishes Cosmopolitan, Esquire, Popular Mechanics, and other popular titles, provided an inside look into Hearst’s content strategy for the digital age here at ad:tech NY. 

Do you think Hearst’s success in traditional publishing will extend to triumph in the online world? Let us know in the comments section.

Turning Your Blog Into a Book
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WebProNews recently spoke with Ellen Gerstein, the Director of Marketing at John Wiley & Sons, the publishing firm behind the "For Dummies" books among many others. She discussed the impact blogs and social media have had on the publishing industry and gave some advice for bloggers looking to get books published.

Groupon Working Too Well For Some Businesses
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Groupon may be working a little too well for some businesses. As Mark D. Carlson and Emily Fredrix explore in an article, some local shops around the country are struggling to handle the customer loads that deals from Groupon are bringing in.

Facebook Makes Improvements to the Like Button
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Facebook announced today that it is releasing some new features for the Like button social plug-in. There is now commenting for the iFrame version, publishing to connected users via the Graph API, and "more robust" analytics.

"Now, when a user adds a comment to the iFrame version of the Like button, a larger, more prominent story will be shared with the user’s friends. In the past, we’ve seen comments result in increased distribution and referral traffic," says Facebook Platform product manager Austin Haugen.

Adobe Soon to Enable Any Publisher to Easily Create Digital Magazines for Tablets

Content publishers are excited about the iPad and other tablet devices. Such devices provide readers with a new way of interacting with content. Print publishers, in particular, are hopeful that this kind of publishing can make up for some of the losses they have experienced on the print side.

Should User Engagement Come at the Expense of Pageviews?
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MSNBC.com is rolling out a redesign of its site that has raised a few eyebrows. The reason for this is the shift in focus from pageviews to user engagement. The site has moved to a one-page format, and has traded in banner ads for a different approach.

Consumers More Likely to Buy From Ads on Media Sites Than Social Media?
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The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as ESPN.com, iVillage, NYTimes.com, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

Survey: Online News Credibility Increasing

For the second year in a row, ARAnet has shared survey results about the news consumption habits of Americans. This year’s survey found that Americans are increasingly turning to online sources, as well as radio for their news, while going less to daily newspapers and television.

Google Trying to Differentiate Between Blogs and News?
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Google News is now labeling certain publications as blogs in search results. I’m not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I’m talking about now, the results are mixed together, but some publications have "(blog)" written beside their names.

You can see a few examples here:

Can SEO Help Save the Publishing Industry?
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At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

Internet Gives Boost to Vanity Publishing
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For decades the cost of publishing on dead trees gave the publishing industry significant leverage over hopeful writers. But the Internet, specifically sites like Lulu and Scribd, are about to change all that.

Big Publishers Want Special Treatment from Google
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Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.

The New Self-Distribution Model

Following the July 30 announcement from the US Securities and Exchange Commission (SEC) about new guidance concerning Regulation FD, there has been plenty of online commentary and opinion on what people think it means for business, investors and communicators.

Blog Comment Ownership Question Resurrected
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This is a topic destined for a courtroom one day, bitter enemies formed along the way: Can a blog publisher collect blog comments and publish them in a book? We addressed this topic weeks ago, with no definitive answer. The question arises again today as a result of simultaneous, otherwise minor, occurrences.

Google Launches New Ad Planner

I wonder how many people in the interactive advertising industry are feeling suckered by Google this morning.

For the past few years, Google has continually downplayed its threat to ad agencies and marketing technology companies. “We’re not a threat, we just want to help,” tends to be the main theme.

WSJ.com Frees Its Opinions

The Wall Street Journal Online took another step toward opening to the web by merging its opinion content with OpinionJournal.com into one free site.

Denton Himself Takes Over Gawker

According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he has it confirmed through several sources.

Excelsior! Marvel Launches Digital Comic Archive
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The comics industry has suffered through years of flagging readership and lower demand for titles, but Marvel may have powered up a way to a resurgence for their work.