Press release distribution services BusinessWire and PRNewswire were both cited as losers in search visibility by the hands of Google’s Panda Update, by data released by Searchmetrics throughout the year. However, PRWeb, another service in this category, appears to have …

As a follow up to a recent article we ran on how press releases can be great for search, a representative for PRWeb, a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic.

Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence.

Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

Lead by Sue Bohle – a few friends on the panel, including Brian Solis and John Earnhardt of Cisco. Eastman Kodak, SAP, PRWeb and BlogAds were also part of the panel.

What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.

Our public relations firm consistently uses the PRWeb Podcast service for our clients, but I’ve not taken advantage of the service very often for our own PR efforts with TopRank.

Big news from PRWeb’s David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd. The new packages are as follows:

David McInnis of PRWeb dropped me a quick note this a.m. about a new strategic partnership between PRWeb parent, Vocus Communications and Business Wire that includes the licensing of a private label version of PRWeb for use by Business Wire clients.

PRWeb is best known for being in the news distribution business. With the acquisition by public relations software firm Vocus last week, PRWeb has bumped up it’s own presence in the news.

A big day for PRWeb! It’s been difficult keeping this under wraps, but Vocus, a public relations software company, has acquired press release distribution service, PRWeb in a deal worth $28 million.

PRWeb announced today that they are now offering a service that will allow their press release distribution clients the ability to map the company domain name to the RSS feed of the release hosted by PRWeb.

PRWeb has announced a viral, direct to consumer powered press release that offers $1000 to bloggers that find all 10 of the new features PRWeb has added recently.

PRWeb has announced the launch of their Evangelist affiliate program. Currently in beta, the program is available to a limited number of participants to start.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb.

About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.

I did an interview recently and thought some of the Q/A would be useful:

On the heels of Six Apart’s renewed commitment toward the TrackBack as a social protocol and a web standard, comes related news that PRWeb is adopting/enabling TrackBacks within its press releases.

I just got off a conference call with David McInnis, founder of PRWeb, where he announced several recent and brand new services.

PRWeb CEO David McInnis in responding to my prior post about direct-to-consumer press release services is saying that there is nothing sacred or holy about journalism anymore.

If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.