WebProNews

Search Engine and Social Traffic from Press Releases

Press releases are a form of online marketing that we don't discuss very often. They don't have the new and exciting appeal of social media or even search engine marketing, but they've been around a lot longer and are still working. In fact, they can play right into those other forms.

PR Leap's Social Media Releases

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence. Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

Blogworld: PR Dos & Don'ts

Lead by Sue Bohle - a few friends on the panel, including Brian Solis and John Earnhardt of Cisco. Eastman Kodak, SAP, PRWeb and BlogAds were also part of the panel.

Strategy for Managing News

What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.

PRWeb Podcast Rocks!

Our public relations firm consistently uses the PRWeb Podcast service for our clients, but I've not taken advantage of the service very often for our own PR efforts with TopRank.

PRWeb Discontinues Free Press Releases

Big news from PRWeb's David McInnis to all PRWeb account holders last night. Free press release distribution will cease as of Oct 23rd. The new packages are as follows:

Business Wire to License PRWeb Platform

David McInnis of PRWeb dropped me a quick note this a.m. about a new strategic partnership between PRWeb parent, Vocus Communications and Business Wire that includes the licensing of a private label version of PRWeb for use by Business Wire clients.

Interview with PRWeb CEO David McInnis

PRWeb is best known for being in the news distribution business. With the acquisition by public relations software firm Vocus last week, PRWeb has bumped up it's own presence in the news.

PRWeb Acquired by Vocus

A big day for PRWeb! It's been difficult keeping this under wraps, but Vocus, a public relations software company, has acquired press release distribution service, PRWeb in a deal worth $28 million.

PRWeb Sub-Domain Mapping for RSS Feeds

PRWeb announced today that they are now offering a service that will allow their press release distribution clients the ability to map the company domain name to the RSS feed of the release hosted by PRWeb.