All Posts Tagged Tag: ‘pr’

Jay Carney Is Amazon’s New VP of Corporate Affairs

Former White House Press Secretary Jay Carney has spent the last year as a contributor to CNN, but now he’s stepping back into the realm of PR. Politico reports that Amazon has tapped Carney to be the new Senior Vice President for Worldwide Corporate Affairs. It’s a new position – one that will put the company’s public relations and public …

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Karlie Kloss and Taylor Swift: Tireless PR Reps Working Hard To Squash Rumors

Just days after models Cara Delevingne and Kendall Jenner made international headlines over a possible romantic connection, model Karlie Kloss also found herself at the center of a rumored lesbian love affair—with singer Taylor Swift! Although members of the public may be in on the joke that Swift seems to go through relationships with men very quickly, some people may …

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Lyft Has Best Week Ever After Uber’s Run of Bad PR

Uber hasn’t had a good few months, PR wise – and the past couple of weeks have been brutal. When one of your executives says that the company should start digging up dirt on journalists who criticize the company, well, it’s bound to generate some bad press. And then when one of your execs actually does breach privacy and access …

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Press Release Sites Take A Hit In Google’s Rankings

It would appear that some big name press release distribution sites have taken a hit in Google. Sean Malseed at Seer Interactive pointed out that PRWeb lost over half of its traffic, and dropped out of the first 20 Google results for over 8,000 keywords, based on data from SEMrush. “It looks like there’s guilt by association, as well,” writes …

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How To Get The Media To Notice You

Today, I would argue PR is more important than ever before. In addition to helping companies increase profiles and attract new clients, PR can be considered the secret weapon for SEO. Unfortunately, despite the increasing importance of PR, it is often misunderstood by companies both large and small. In this article, my aim is to de-construct the PR process, with …

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Martha Stewart Broke Her iPad, and Apparently Apple Is Pissed That She’s Tweeting About It

It looks like Martha Stewart dropped and shattered her iPad – the iPad that Steve Jobs personally gave her. And it also looks like Apple PR is upset with her about all the tweets she’s been posting concerning how to get it fixed. I just dropped my iPad on the ground and shattered two glass corners. What to do?does one …

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eBay Gives $1000 to Dad Whose Toddler Accidentally Bought a Car, Wins Today’s PR Trophy

We all know it’s dangerous to give your toddler your smartphone. Beyond the chance that they may just hurl it against a wall or something, you have to assume that all of that random button pushing is going to result in something unwanted. Like an old car, maybe? That’s exactly what happened to Paul Stoute. His 14-month-old daughter, Sorella, accidentally …

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Here’s What PRWeb Had To Say About The Google Acquisition “News” Flub

On Monday, a bogus press release was issued via Vocus-owned press release distribution service PRWeb indicating that Google had bought Wi-Fi company ICOA for $400 million. Both companies eventually told reporters that this news was false. Apparently, the companies had not even been in talks. This was not until various publications picked up the story. In our version, we were …

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Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook

I probably don’t have to tell you that Chick-fil-A is at the center of a great deal of controversy these days, concerning its open views on gay marriage. These views have led to a seemingly endless debate among Chick-fil-A supporters, opponents, and those who just want to eat some chicken and go on about their business. One thing is for …

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Chick-fil-A’s PR Team May Have Pulled This Laughably Transparent Fake Facebook Account Stunt

Apparently, someone on Chick-fil-A’s PR team really sucks at PR, as this evidence suggests that someone is creating fake Facebook accounts to bolster their position in the midst of the company’s worst public image crisis ever. As you probably remember, Chick-fil-A has been under fire recently for comments made by company president Dan Cathy, in which he said he was …

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Facebook Engineer Tells Reddit Sorry For Blocking Imgur Links, Offers Cute Puppy Pic As Compensation

Redditors are pretty protective of their Imgur. Though they may lambast the free image hosting site every now and then for having a tendency to be down for extended periods of time, redditors know that Imgur is their friend. And reddit is Imgur’s friend as well, as the site recently hit 2 billion pageviews per month. Of course, we can …

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Washington Post Masthead On A Chinese Government Publication

Freedom of speech — and thus, consequently, freedom to advertise — are fundamental principles of a free democracy and a thriving capitalist democracy, right? That’s what we’re told in this country from a young age. Well it turns out those freedoms are also employed by the Chinese Communist Party. In America. Namely, in The Washington Post. This is the source …

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StumbleUpon and Digital PR

The latest stats from StatCounter show that StumbleUpon’s recent jump to the top spot for referring social media traffic in the US was not a blip. In July when they passed Facebook they hit 43% with Facebook coming in at 38%. Now, a scant month later, Stumble has edged up to 50% while Facebook gained just 1% to finish at …

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With iPhone 5 Release (Possibly) A Month Away, Guy Camps Out At Apple Store

One man (kind of) has the distinction of being the first person to get in line for the upcoming iPhone 5. In what he calls a “marketing and PR experiment,” Robert Shoesmith is camping outside a London Apple Store until the iPhone 5 is released. Of course, as you know from our extensive coverage, the iPhone 5 has not even …

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GoDaddy CEO Links to More Footage From Controversial Elephant Killing

Every time we think GoDaddy has tried to put to rest the controversy over CEO Bob Parsons killing an elephant, Parsons brings it back up. This time he has tweeted a link to a a cover story for NRA digital magazine America’s 1st Freedom, which reports in line with Parsons’ own defense for his actions. Do you think Parsons was …

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Does Social Media Presence Trump a Website?

I’ve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I’ve seen several blog posts and articles suggesting that websites are a thing of the past …

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9 Online Resources For Those Looking To Break Into PR

Last week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me:  I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? Good question, right? A number of blogs and Web sites came to mind immediately, but then I thought more about …

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How Burson Marsteller Can Emerge From Its Facebook PR Fiasco

The “dirty tricks” kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf of Facebook when it reached out to a US blogger who promptly published the email conversation between him and the …

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Facebook Caught Trying to Smear Google Privacy Practices From the Shadows

If you’re still not convinced that Facebook and Google are competitors, this story should make you think twice. According to reports, Facebook hired the PR firm Burson-Marsteller to seek prominent publications and bloggers to blast Google over privacy concerns. Obviously with Facebook being criticized for its own privacy practices frequently, this is an interesting turn of events in the ongoing …

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BlogDash to Bring Businesses and Bloggers Together

It’s no secret that there is an obvious disconnect between bloggers/journalists and PR professionals. Being in the media industry, we, here at WebProNews, have seen our share of bad pitches, as I’m sure many others can relate. However, I’m also sure that PR professionals detest when their requests go unanswered or when they get shot down.

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PR in a Blogger Versus Journalist World

Or to be more exact, what is the role of public relations (not publicity) in a world where journalism and blogging continue to butt heads? It’s a conversation I’ve been having with friends and industry colleagues, and should be front and center for people in the industry. But no, this is not a PR is dead meme, or blogging is …

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How to Get Hired as a Community Manager

Snagging a job as a community manager isn’t easy. First, realize that competition for these jobs is fierce.  I’ve been doing this since 1996, and there are alot of folks with 10+ years of experience that want the same jobs you do.  Don’t give up though, most of the time people hire community managers based on the interview, and if …

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Why Digital Marketing Challenges Everyone

Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing. It’s totally understandable. It’s human nature. I am extremely sympathetic to everyone who experiences it.

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In PR, There’s No Such Thing As A One-Day Story

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.

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Which Parts of Your Company Should Be Listening to Social Media

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

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Social Signals You Should Be Monitoring

Listening is not hard these days.  There are now over 200 tools that can help you gather the conversations.

The next step is not so simple.  Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not.  Building social graphs has not been part of our PR practice.

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Check Out These LinkedIn Groups If You’re in PR

If you work in PR, chances are you have one of three needs:

* A need to build or grow your network.

* A need to acquire new skills or hone existing ones.

* A need to find a new job.

While you could argue many social networks meet these three needs adequately, I might argue that LinkedIn has the biggest potential to meet these needs best when it comes to professional skill-building, networking and job-seeking.

But, are folks capitalizing on that opportunity within LinkedIn now? Not so much.

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Learning PR From The NFL

I’m a Vikings fan. Have been my entire life. And I’ll tell you, it’s a curse. The ’97 season. 41-0. The NFC championship game in New Orleans last year (Tom Martin, not a WORD!). I can only compare it to what it must be like to be a Cleveland Indians fan (sorry Chuck Hemann). Heartache. Year, after year, after year.

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Is Social Media Part of Your Corporate Culture?

WebProNews recently spoke with C.C. Chapman, founder of Digital Dads, Co-author of Content Rules, and self-described Boston Media Maven. He says, "Social media has to be ingrained in you culture. All the tools in the world aren’t going to save you."

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Using Social Media As A PR Tool For Your Business

If  you want to promote your product, brand or business you need to branch out from just using traditional public realtions tools such as press releases.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

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NewsBasis Aims to Be Basis for News-Maker, News-Breaker Relationships

In a nutshell, NewsBasis is a site where journalists and bloggers can find sources, while experts and companies can find journalists and bloggers to write about them in their articles.

WebProNews had a conversation with NewsBasis Founder and CEO Darryl Siry (who also happens to be a contributor to Wired, and was formerly CMO of Tesla Motors) about how the site has performed since launching at the beginning of the month.

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BusinessWire to Give Businesses More Ways to Increase Press Coverage

BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are the NewsHQ online newsroom and the InvestorHQ investor center.

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SES Keynote: New Rules Of Marketing

David Meerman Scott, author, of "World Wide Rave," gave a keynote on the new rules of marketing and PR.

Coverage of SES New York continues at WebProNews Videos and at Stay with WebProNews for more notes and videos from the event this week.

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SEO and Social Media Matter for Press Coverage

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

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Second Life Attempts To Make Rebound

You probably have forgotten about Second Life (the virtual world from Linden Labs), right?


Remember, that’s that virtual world that got a TON of hype back in 2005/6. It was on the cover of magazines. On CNN and other TV shows. It looked like it was going to be THE new thing of the decade.


What happened?


Well, a few things.


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