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Facebook Beats Out Google in Brazil

Facebook Beats Out Google in Brazil

By Mike Fossum April 18, 2012

The Brazilian version of Experian Hitwise has reported that Facebook has passed Google Brazil as the most visited site in that country, five times since April 1st. While it isn’t clear if April Fool’s Day is celebrated in Brazil, the …

Orkut Turns 7

Sometimes, Google pulls out all the figurative stops when making an announcement, calling news conferences, issuing press releases, and putting notices on Google.com.  Today, there’s a blog post and a site-specific doodle to celebrate the seventh birthday of Orkut.

Facebook Extends Lead Over Orkut In India

For a long time, supporters of Google’s experiments in social media were able to point to Orkut’s success in Brazil and India.  In those countries, at least, the social network was dominant.  But Orkut fell behind in India last year, and new stats from Experian Hitwise show that Facebook’s made impressive gains since then.

F1 Driver Wins Lawsuit Against Google
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Orkut, Google’s social network that never caught on in America, looks set to cost the company some money in Brazil.  Google’s lost a lawsuit brought against it by Formula One driver Rubens Barrichello.

The lawsuit revolved around several fake profiles set up in Barrichello’s name.  They ridiculed him for being second driver (or more specifically, second fiddle) to Michael Schumacher, and Google wasn’t quick to take the profiles down, despite being notified.

Google Social Network Lets Users Keep Conversations Separate

Google has launched some new features for its Orkut social network, which is popular in Brazil and India, though it has been trumped by Facebook in India according to new comScore data.

Facebook Tops Orkut In India
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For a long time, Orkut has been the one bright spot in Google’s social media stable; it’s been the sole product that became really popular in some markets, even as everything else struggled to gain users (and/or not get the axe).  Only new stats indicate that Facebook’s beaten Orkut in India, which represented one of its two strongholds.

Finding Alternatives To Facebook
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With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.

YouTube Autoshare Feature Introduced For Orkut

Even if the average American doesn’t think about Orkut on a regular basis (or ever), Google demonstrated today that it hasn’t forgotten about the social network.  The option to automatically share YouTube activities with people on Orkut was introduced this morning.

A lot of folks in India and Brazil are likely to welcome this move, considering that Orkut is most popular in those two countries.  And since India and Brazil are the second- and fifth-most populous countries in the world, respectively, that fact’s nothing to shrug at.

Is Google Buzz A Flop?
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Earlier this year Google added a new product to the already overflowing social-space. Its name was Buzz and it instantly found itself in the same category (mainly for the built-in Gmail userbase) alongside both Twitter and Facebook. Based on all the hype surrounding Buzz, it seemed we were getting ready for the fight of social-space supremacy.

Fast-forward a few months

Google Adds File Transfer Option To iGoogle, Orkut Chat
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Sending someone a picture or document while chatting online can seem like the most natural thing in the world; it’s common enough for topics like children or school papers to be discussed.  So Google’s upgraded one of its offerings by making it easier for people to trade files.

Facebook Takes Off In Brazil, India
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Facebook’s scoring some big gains in the world’s second- and fifth-most populous countries.  New stats indicate that the social network’s growth rate has started imitating the upright angle of a hockey stick in both India and Brazil.

Orkut on the Go Just Got Easier
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When I recently rambled on about integration being the key to Google as a social network, I talked about a lot of the social things Google has been doing. I failed to bring up the company’s social network Orkut, however.

Last year, Google released a mobile site for Orkut, and now they have released an Orkut Mobile App, which is available for most Java-enabled devices. Features of this app include:

Facebook Translates Itself Into Six Indian Languages
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Here’s an interesting fact for you: India is the world’s second-largest country in terms of population.  And here’s one more detail: by unveiling Bengali, Hindi, Malayalam, Punjabi, Tamil, and Telugu interfaces, Facebook has put itself in a good position to pursue India’s citizens. 

Social Networks’ Popularity As Determined By Search
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MySpace is on top in the U.S., Facebook follows, and so on; we’re all familiar with the usual social network rankings.  But here’s some interesting news: Orkut seems better suited to Iran than America.  And Facebook, while successful here, should consider relocating its headquarters to Turkey.  Or so imply some new stats, anyway.

Orkut Captures Indian Developers’ Interest

Many American software developers hang on Facebook’s every word.  MySpace gets a fair amount of attention, too.  But Orkut is popular in other parts of the world, and it turns out that Indian developers are much more interested in it than in any potential competitor.

Brazil Gets Google To Fight Child Porn
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According to Sergio Suiama, a Sao Paulo federal prosecutor, around 50,000 pedophilia-related complaints have been connected to Orkut.  By way of response, Google plans to implement a filtering system and retain information for a longer period, but still won’t share problem profiles with authorities.

Google Preparing To Put Applications On Orkut
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As with pretty much every tweak made to the social network, we’re not sure this will get much attention in the U.S.  People in other countries may be interested, however, as starting this month, social applications will become available to Orkut users.