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online video Articles

What the Next Wave of Online Video Holds What the Next Wave of Online Video Holds

Do you remember when online video first began to take off? In its infancy, it was very simplistic and mostly consisted of marketing promotions. If you fast-forward to today, online video is a completely different story. Now, it is of …

YouTube Gives Partners Opportunity To Sell More Merchandise YouTube Gives Partners Opportunity To Sell More Merchandise

YouTube launched a Merch Store last year, enabling independent musicians to promote what they wanted to sell, be it music downloads, concert tickets or various merchandise, right from their channels. They could promote content from iTunes, SongKick, Google Play, Amazon …

The Power of the Video Press Release The Power of the Video Press Release
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What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video …

Google+ YouTube Integration May Not Go Over Too Well Google+ YouTube Integration May Not Go Over Too Well

Google appears to be testing (or rolling out) a new integration of Google+ into YouTube. Wil Wheaton, the Star Trek/Stand By Me actor, shares a screenshot of a Google+ button taking the place of the like button on YouTube:

eHow Pets YouTube Channel Launches, Continuing Demand Media’s Partnership With Google eHow Pets YouTube Channel Launches, Continuing Demand Media’s Partnership With Google
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Demand Media debuted the latest of its new eHow YouTube channels today, eHow Pets. It’s the third of the company’s new channels created as part of Google’s new YouTube original programming initiative. The others are eHow Home and Livestrong Woman. …

Newsy Comes To Roku Today, Another Set-Top Box Later This Month Newsy Comes To Roku Today, Another Set-Top Box Later This Month

Newsy announced that it is making its way into living rooms via the Roku player today. It’s part of Roku’s news and weather category. “Connected TV is an important part of Newsy’s strategy – we will be announcing our app …

IAB Reveals New Video Ad Standards Update IAB Reveals New Video Ad Standards Update

The Interactive Advertising Bureau (IAB) made a couple of noteworthy announcements today. The first is release of an update to its in-stream video ad standards; the second, the kickoff of a “Rising Stars” video competition devoted to digital video. “The …

Is Cord Cutting Really Happening? Is Cord Cutting Really Happening?
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With consumers continuing to be unhappy with cable providers, a trend known as “cord-cutting” has quickly risen up. The concept has gained a lot of attention over the past couple of years especially since more Internet alternatives have become available.

YouTube Peru Launched, Expansion continues YouTube Peru Launched, Expansion continues

Google announced the launch of a new localized version of YouTube for Peru at YouTube.pe. “YouTube Peru will give more exposure to local talent, as well as make the experience of discovering, sharing and commenting on videos have a local …

Netflix Loses Kids Shows Briefly In Canada Netflix Loses Kids Shows Briefly In Canada
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Netflix announced that it has renewed a licensing deal to keep a few key children’ shows in its instant catalog in Canada, after losing them for a few days. I know you missed some of your favorite kids’ characters while …

YouTube Now Recommends Videos Based On Engagement, Not Just Clicks YouTube Now Recommends Videos Based On Engagement, Not Just Clicks
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How many times have you finished watching a YouTube video, then clicked on a suggested video only to end up watching something that doesn’t interest you at all. YouTube is hoping to cut down on this scenario with a change …

YouTube Gets More Local With New Google Update YouTube Gets More Local With New Google Update
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As previously reported, Google announced its list of February algorithm/search quality changes. The list had forty changes. One of them was “more locally relevant predictions in YouTube’. The related part of the list says: More locally relevant predictions in YouTube. …

YouTube Publishes New Creator Playbook YouTube Publishes New Creator Playbook

YouTube makes a Creator Playbook that seeks to help YouTube producers and directors make the best videos possible. YouTube has changed though and the site has updated its Creator Playbook to reflect that. The new Creator Playbook features all the …

VLC Player Upgrades To The Twoflower Version VLC Player Upgrades To The Twoflower Version
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The video player of choice — well, at least it should be for any web savvy individual — VLC, is famous for its ability to overcome most file format hurdles during its playback process, has been updated to the 2.0 …

Marketing With Video: Recommendations Make A Huge Difference Marketing With Video: Recommendations Make A Huge Difference

Unruly Media put out a new report looking at the impact of social video recommendations on traditional brand metrics such as brand recall, brand favorability, purchase intent and brand association. Keep in mind that this is the firm behind such …

YouTube Nonprofit Program Gets Some Updates YouTube Nonprofit Program Gets Some Updates

YouTube announced some updates to its nonprofit program. One is “The Playbook Guide: YouTube for Good”. This is described as “a how-to resource specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other …

Obama Sings Al Green: Video Goes Viral Obama Sings Al Green: Video Goes Viral
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President Obama is no stranger to social media success. Obviously. Perhaps he had social media’s impact on his initial Presidential campaign in mind when he sang a few notes from an Al Green classic the other day. As you would …

Huffington Post Streaming Network On The Way Huffington Post Streaming Network On The Way
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In a news world placing a greater emphasis on “premium video content,” the Huffington Post is set to launch an online streaming news channel with the hope of competing with entities like CNN and MSNBC. According to Forbes, the new …

December Online Video Rankings: Google Sites Reign Supreme December Online Video Rankings: Google Sites Reign Supreme

comScore has just released their December 2011 U.S. Online Video Rankings, and it comes as no surprise that Google sites, led primarily by YouTube, took the crown. U.S. internet denizens watched a lot of online video in December – 23.2 …

Amazon’s LoveFilm Gets Yet Another Deal, This Time With ABC Amazon’s LoveFilm Gets Yet Another Deal, This Time With ABC

Amazon has been announcing a slew of streaming content deals for its UK Netflix-like property LoveFilm. This time it’s one with ABC TV. Thanks to a partnership with Disney UK, LoveFilm will offer on-demand streaming access to ABC Studios’ library …

Hulu To Debut Two Original Shows, Bring Back “A Day In The Life” Hulu To Debut Two Original Shows, Bring Back “A Day In The Life”

It would appear that Hulu is trumping Netflix in the original programming department, giving consumers more of a reason to use their service. Netflix announced earlier this month that it would be launching a new show called Lilyhammer in February. …