Are You Ready for the New Mobile Gold Rush?

“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado…

Amazon Launches YouTube Competitor, Amazon Video Direct

Amazon today announced the launch of Amazon Video Direct (AVD), a head-to-head competitor with Google’s YouTube platform. Amazon touts it as a service that gives video providers a self-service way to reach Amazon’s huge customer base including the coveted Prime…

Infographic Looks At The Changing World of Video

In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that held about an hour of video. Just four…

Facebook Verified Profiles Will Soon Get Mentions, ‘Live’ Streaming Video

Just over a year ago, Facebook launched Mentions, one of its Creative Labs apps, for public figures. It’s basically a way for celebrities to better manage their Facebook presence and engage with fans. The official description is: “A better way…

Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights.…

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based…

You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one…

Facebook Launches New Video App Riff

Facebook launched a new app called Riff, which it describes as a “creative tool” for making videos with friends. And no, it doesn’t appear to be an April Fools’ Day joke. In fact, I’d go so far as to say…

Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that…

YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and…

Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the…

Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still…

Twitter Gives Websites Video Embeds

Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet buttons and embedded tweets. The widget works with videos captured and uploaded via…

CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More

Video discovery app 5by, acquired by StumbleUpon in 2013, has seen “tremendous growth” thanks to Google’s Chromecast streaming device, and has businesses on its mind as it continues to grow. It’s also about to get an update with some new…

Facebook Just Said A Lot Of Things About Its Video Growth

Facebook has been touting its major growth in video this month, and that continued on Wednesday afternoon as the company reported its earnings for the fourth quarter and full year 2014. On the company’s earnings call, CEO Mark Zuckerberg revealed…

YouTube Deprecates Flash Embeds, Flash API

Google announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Along with this, they’re deprecating the “old style” of Flash <object> embeds and their Flash API. The company is encouraging…

Twitter Video Arrives (Along With Group Messages)

Back in November, Twitter said it had a bunch of new features on the way, including a new video experience, and some updates to Direct Messages. At the time, they announced the ability to share and discuss tweets natively and…

Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals

Each quarter, we look at Shareaholic’s reports on social media traffic referrals, which give us an idea of how eight different social media platforms are performing in terms of driving traffic to websites. The latest one came out on Monday…

Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month.…

Firefox 35 Features Improved Video Chat With Firefox Hello

Mozilla just launched Firefox 35, which includes improvements to its video chat offering. Firefox Hello was first introduced in testing in October. New functionality has been added to make it available for primetime in Firefox 35. Mozila is dubbing it…