Are You Ready for the New Mobile Gold Rush?

“Are you ready for the new mobile gold rush? Of course you’re not,” said Jim O’Leary, Sr. Manager Mobile Solutions Marketing at Cisco. “Though truth be told, the pending growth in mobile video may be more like a video tornado…

Amazon Launches YouTube Competitor, Amazon Video Direct

Amazon today announced the launch of Amazon Video Direct (AVD), a head-to-head competitor with Google’s YouTube platform. Amazon touts it as a service that gives video providers a self-service way to reach Amazon’s huge customer base including the coveted Prime…

Infographic Looks At The Changing World of Video

In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that held about an hour of video. Just four…

Facebook Verified Profiles Will Soon Get Mentions, ‘Live’ Streaming Video

Just over a year ago, Facebook launched Mentions, one of its Creative Labs apps, for public figures. It’s basically a way for celebrities to better manage their Facebook presence and engage with fans. The official description is: “A better way…

Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country. This infographic represents U.S. insights.…

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based…

You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one…

Facebook Launches New Video App Riff

Facebook launched a new app called Riff, which it describes as a “creative tool” for making videos with friends. And no, it doesn’t appear to be an April Fools’ Day joke. In fact, I’d go so far as to say…

Here’s What To Do And What Not To Do With Twitter’s Periscope App

Earlier this month, it was revealed that Twitter bought Periscope, a startup making a live streaming video app that had yet to launch. Now, Twitter has officially launched the app, which is a direct competitor to another new app that…

YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and…