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Most Businesses Expect Online Video To Become More Important Than TV Ads [Report] Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three …

How To Make Videos Like Matt Cutts’ How To Make Videos Like Matt Cutts’

The latest “Webmaster Help” video from Google isn’t so much a webmaster help video, but a discussion about how they actually make these videos. It’s meant to give some advice to businesses who want to utilize online video more. There …

Report: Business Use Of Live Online Video Will Double By 2016 Report: Business Use Of Live Online Video Will Double By 2016

Ustream and Wainhouse Research recently put out a report predicting that business use of live online video will double by 2016. Yes, in just two years. According to the research, 1.12 billion hours of live business video content was viewed …

YouTube Gives Brands Their Own Creator Playbook YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest …

Google Analytics Gets Video Campaigns Report For TrueView Ads Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Consumers Are Actually Watching A Lot Of Long-Form Video Ads Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive …

Netflix Makes Deal With Comcast To Ensure High-Quality Streaming Netflix Makes Deal With Comcast To Ensure High-Quality Streaming

Comcast and Netflix announced on Sunday that they’ve entered into a multi-year agreement to provide U.S. Comcast customers with a “high-quality Netflix video experience for years to come.” What it reportedly comes down to is that Netflix is paying some …

Google Embeds Big YouTube Videos On Results Pages For Music Tracks Google Embeds Big YouTube Videos On Results Pages For Music Tracks

In another move related to keeping users on Google properties, the search engine is now showing big embedded YouTube videos on the top of search results for a lot of song queries. For example, if you search for “flaming lips …

YouTube Is Coming After Your Fake Views YouTube Is Coming After Your Fake Views

YouTube announced that it is cracking down on videos with inflated, fraudulent view counts more aggressively than ever. While they’ve had some tactics in place already, they’re getting more vigilant at going after videos with views that weren’t earned. “YouTube …

Infographic Gives You Tips For Getting More YouTube Views Infographic Gives You Tips For Getting More YouTube Views

Whether you’re new to YouTube video creation or have been doing it for years, you’d probably like to see your videos get more views, especially if you’re trying to monetize them. There’s no shortage of tips out there for increasing …

CEO Of StumbleUpon’s 5by Talks New Apps, Plans To ‘Take Over The Living Room’ CEO Of StumbleUpon’s 5by Talks New Apps, Plans To ‘Take Over The Living Room’

Back in September, StumbleUpon made its first acquisition, buying video discovery service 5by. Today, they’ve launched a 5by app for both iOS and Android (beta). 5by continues to operate independently, and CEO Greg Isenberg tells WebProNews that so far there …

Netflix And The Like Gain Ground Against Premium TV Channels, Says Disputed Report Netflix And The Like Gain Ground Against Premium TV Channels, Says Disputed Report

Update: HBO says the NPD report is incorrect, and that it’s not losing subscribers. Both HBO and Cinemax have shown “significant” growth over the past two years, according to the company. Meanwhile, NPD appears to have pulled the report. It …

Here’s How Multimedia On Wikipedia Could Work In A Couple Years Here’s How Multimedia On Wikipedia Could Work In A Couple Years

The WIkimedia Foundation is thinking about some changes it can make to the way multimedia works on Wikipedia, and has shared its vision for some possibilities for the next couple of years. It looks like the experience will be getting …

Vine Follows Instagram Onto The Web, Introduces TV Mode Vine Follows Instagram Onto The Web, Introduces TV Mode

Vine, Twitter’s hit short video service, launched on the web today. You can now go to vine.co, and view your home feed, like, comment, and share videos. It’s essentially like the web version of Instagram launched last year. This makes …

YouTube To Reportedly Show Off 4K Video At CES YouTube To Reportedly Show Off 4K Video At CES
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It looks like Google is doing its part to make 4K video available to the masses. The company will reportedly show off 4K on YouTube via its own ultra HD VP9 codec at the Consumer Electronics Show in Vegas next …

Time Warner’s Yule Log Is Back, But Has Some Chromecast Competition This Year Time Warner’s Yule Log Is Back, But Has Some Chromecast Competition This Year

On Friday, we told you about Google’s YouTube Fireplace for Chromecast. It’s essentially an hour-long video of a fireplace burning with a dog sitting in a chair. Simple, but people seem to like it. Well, if you’re a Time Warner …

Yahoo Acquires Ptch (How Many Acquisitions Can Yahoo Squeeze In This Year?) Yahoo Acquires Ptch (How Many Acquisitions Can Yahoo Squeeze In This Year?)

Yahoo must be trying to see how many acquisitions it can squeeze in before the new year. The company has now added Ptch to its roster. Ptch, backed by DreamWorks Animation, was essentially an Instagram for video before Instagram had …

Hang W/ Gets Major Update On iOS, Includes Livestreaming To Facebook Hang W/ Gets Major Update On iOS, Includes Livestreaming To Facebook

Hang W/ has launched a major update to its iOS app, which among other things, includes livestreaming directly to Facebook. The app makes use of the recently launched iOS 7 features, and therefore requires users to have the latest version …

Amazon Makes A Pair Of New Exclusive Streaming Rights Deals Amazon Makes A Pair Of New Exclusive Streaming Rights Deals

Amazon has announced two separate deals for exclusive streaming rights to content. It has added to its PBS relationship, adding exclusive subscription streaming for Mr. Selfridge, and is also entered an exclusive licensing agreement with film studio A24, which has …

YouTube Gives Channels Free Advertising With Fan Finder YouTube Gives Channels Free Advertising With Fan Finder
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YouTube announced the launch of the new Fan Finder ad creation tool today aimed at helping video creators introduce their channels to new fans via TrueView video ads. Creators can create a video introducing their channel to prospective fans, and …

Netflix Is Absolutely Dominating Data Traffic In North America [Report] Netflix Is Absolutely Dominating Data Traffic In North America [Report]

Data from a Sandvine report is making the rounds through the tech Blogosphere today, finding that together, Netflix and YouTube account for 50% of downstream traffic on fixed networks in North America, with Netflix dominating between the two. According to …