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Google Announces Partner Select Marketplace Google Announces Partner Select Marketplace

Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers “investing in top-quality video” with brands that want to buy against it. The company says marketers are eager to buy against high quality video experiences, citing the …

Netflix Streams In HTML5 On Mac OS X Yosemite Netflix Streams In HTML5 On Mac OS X Yosemite

On Monday, Apple revealed its newest version of Mac OS X – Yosemite. It’s available to developers now, and will be available for everyone in the fall. You can also sign up for an upcoming beta program. Netflix announced on …

YouTube Plans New Features, Wants Feedback Ahead Of Time YouTube Plans New Features, Wants Feedback Ahead Of Time

YouTube is working on a separate mobile app for creators, a feature that lets fans directly contribute funds to creators, and a way to create captions and subtitles by “harnessing the crowd.” Perhaps most importantly, YouTube says it’s going to …

Google Changes Call-To-Action Video Ads, Video Ad Reporting Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video …

Crackle’s ‘Comedians In Cars Getting Coffee’ Season 4 Gets Release Date Crackle’s ‘Comedians In Cars Getting Coffee’ Season 4 Gets Release Date

Crackle, Sony’s online video streaming service, announced that it’s getting the fourth season of Jerry Seinfeld’s Comedians in Cars Getting Coffee on June 19th. The show on Sony’s free service, which recently added Chromecast support, has featured guests like Louis …

Are Video Reviews On Yelp A Good Idea? Are Video Reviews On Yelp A Good Idea?

Yelp is reportedly getting video reviews. As of the time of this writing, the company hasn’t formally announced the feature yet, but Business Insider spoke with mobile product manager Madhu Prabaker, who told the publication about the feature, and gave …

Facebook Adds Video Metrics To Insights, Ad Reporting Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

Google Gives Tips For Creating Inexpensive Videos For Your Business Google Gives Tips For Creating Inexpensive Videos For Your Business

Google has released a new video about easy and inexpensive video creation tips for businesses. It’s a Hangout on Air with Ryan Park, who joined the Google Business Community, and answered questions from users about tips and tricks on the …

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report] Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three …

How To Make Videos Like Matt Cutts’ How To Make Videos Like Matt Cutts’

The latest “Webmaster Help” video from Google isn’t so much a webmaster help video, but a discussion about how they actually make these videos. It’s meant to give some advice to businesses who want to utilize online video more. There …

Report: Business Use Of Live Online Video Will Double By 2016 Report: Business Use Of Live Online Video Will Double By 2016

Ustream and Wainhouse Research recently put out a report predicting that business use of live online video will double by 2016. Yes, in just two years. According to the research, 1.12 billion hours of live business video content was viewed …

YouTube Gives Brands Their Own Creator Playbook YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest …

Google Analytics Gets Video Campaigns Report For TrueView Ads Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Consumers Are Actually Watching A Lot Of Long-Form Video Ads Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive …

Netflix Makes Deal With Comcast To Ensure High-Quality Streaming Netflix Makes Deal With Comcast To Ensure High-Quality Streaming

Comcast and Netflix announced on Sunday that they’ve entered into a multi-year agreement to provide U.S. Comcast customers with a “high-quality Netflix video experience for years to come.” What it reportedly comes down to is that Netflix is paying some …

Google Embeds Big YouTube Videos On Results Pages For Music Tracks Google Embeds Big YouTube Videos On Results Pages For Music Tracks

In another move related to keeping users on Google properties, the search engine is now showing big embedded YouTube videos on the top of search results for a lot of song queries. For example, if you search for “flaming lips …

YouTube Is Coming After Your Fake Views YouTube Is Coming After Your Fake Views

YouTube announced that it is cracking down on videos with inflated, fraudulent view counts more aggressively than ever. While they’ve had some tactics in place already, they’re getting more vigilant at going after videos with views that weren’t earned. “YouTube …

Infographic Gives You Tips For Getting More YouTube Views Infographic Gives You Tips For Getting More YouTube Views

Whether you’re new to YouTube video creation or have been doing it for years, you’d probably like to see your videos get more views, especially if you’re trying to monetize them. There’s no shortage of tips out there for increasing …

CEO Of StumbleUpon’s 5by Talks New Apps, Plans To ‘Take Over The Living Room’ CEO Of StumbleUpon’s 5by Talks New Apps, Plans To ‘Take Over The Living Room’

Back in September, StumbleUpon made its first acquisition, buying video discovery service 5by. Today, they’ve launched a 5by app for both iOS and Android (beta). 5by continues to operate independently, and CEO Greg Isenberg tells WebProNews that so far there …

Netflix And The Like Gain Ground Against Premium TV Channels, Says Disputed Report Netflix And The Like Gain Ground Against Premium TV Channels, Says Disputed Report

Update: HBO says the NPD report is incorrect, and that it’s not losing subscribers. Both HBO and Cinemax have shown “significant” growth over the past two years, according to the company. Meanwhile, NPD appears to have pulled the report. It …

Here’s How Multimedia On Wikipedia Could Work In A Couple Years Here’s How Multimedia On Wikipedia Could Work In A Couple Years

The WIkimedia Foundation is thinking about some changes it can make to the way multimedia works on Wikipedia, and has shared its vision for some possibilities for the next couple of years. It looks like the experience will be getting …