Vimeo announced a new, revamped version of its mobile site. It's now faster and lets you better use the service without logging in, which should be great for generating more interest from casual users who never wanted to bother creating an account.
Considering that I have watched random videos on the service for years, but only recently set up an account, I can definitely relate. Users can now like videos and save them to Watch Later without logging in.
The company says in a blog post:
If you’ve ever visited Vimeo on your phone, you’ve probably noticed it’s a bit different from the desktop version. Less screen space tends to mean fewer features and more creative uses of drawers and basements. The old mobile version of our site, though, tried to do a bit too much — it bit off more cookies than it could cache. That’s why we’re busting out an all-new mobile version of vimeo.com. It knows it can’t do it all, but what it does do, it does well.
With so many humans visiting Vimeo on their phones, we wanted to make it as easy as possible to watch and share videos, no matter where you may be. To do so, we redesigned the mobile site from top nav to footer to bring you beautiful full-screen videos and fewer distractions. We also tweaked roughly a bajllion things under the hood to make it freakishly fast and 4G-friendly on multiple devices. So while our new mobile site may still be small in stature, its heart has grown three sizes!
This is all apparently just the beginning of Vimeo's mobile efforts. The company says additional features are on the way, including integration with its native apps.
Image via Vimeo