Facebook said video views exceeded 50% from May through July, adding that since June, there has been an average of mover a billion video views on Facebook every day. Over 65% of them are on mobile.
The company announced an update that will start rolling out this week, which will enable you to see how many views a video has received. This will be shown on public videos from both Pages and individuals. Here’s how it will look:
There has been some criticism of Facebook’s choice to make videos play on their own as users scroll through their News Feeds. Some have even claimed it’s contributed to higher phone bills.
Facebook Video project management director Fidji Simo had this to say in a blog post: “Last year, videos started coming to life with auto-play as people scrolled through their News Feed. This update rolled out slowly so we could listen to feedback and make tweaks. Today, people in the US and many countries around the world see videos auto-play in their News Feed. Auto-play settings are easily customizable on both mobile and web.”
As Simo notes, Facebook made changes to how it ranks video in the News Feed back in June. The algorithm was tweaked so people would see more relevant videos. Simo says Facebook is also testing a feature on mobile that shows related videos after the users finishes watching one.
“Publishers and public figures are also creating and sharing more great video content on Facebook, from on-the-ground reporting from media organizations to exclusive releases and behind-the-scenes videos from public figures,” Simo says. “Publishers now have more detailed metrics and better tools to help them reach their audiences on Facebook. Call to action is one such tool, allowing content creators to invite people to visit a destination, such as a website, after the video ends to learn more, watch more or make a purchase.”
More on the recent algorithm changes here.
Images via Facebook