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Online Reviews Articles

Yelp: Consumers, On Average, Can Rely On Our Content Yelp: Consumers, On Average, Can Rely On Our Content
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At the LeWeb conference in London this week, Yelp CEO Jeremy Stoppelman took to the stage to discuss his business with host Loic Le Meur. Inevitably, the topic of fake reviews and the Review Filter came up. This has been …

Google Updates Spam Detection For Reviews, Warns SEOs Google Updates Spam Detection For Reviews, Warns SEOs
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Google announced that it has made some improvements to its spam detection algorithms that increased the number of reviews that appear on some Google+ Local pages. Do you think things have gotten better? Let us know in the comments. Google’s …

Yelp Earnings: Net Revenue Up 65% Year-Over-Year Yelp Earnings: Net Revenue Up 65% Year-Over-Year

Yelp released its Q4 and full-year 2012 earnings report on Wednesday after market close. The company posted net revenue of $41.2 million for the quarter, a 65% year-over-year increase. Yelp also posted a $5.3 million net loss for Q4. Cumulative …

Yelp Tops 100 Million Uniques For First Time Yelp Tops 100 Million Uniques For First Time

Yelp announced today that it surpassed 100 million unique vistors on its site in January, marking the first time in Yelp history it has had that many uniques in a month. “That’s an all-time high for traffic to the desktop …

Google Is Letting Anonymous Users Review Businesses Google Is Letting Anonymous Users Review Businesses
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Online reviews are a hot button issue right now, particularly as one case involving Yelp reviews has attracted some media attention. You can read about that here. Basically, a woman was sued for defaming remarks, as she claimed in reviews …

Yelp Reviews Ruled Free Speech Until Proven Defamatory. Right Call? Yelp Reviews Ruled Free Speech Until Proven Defamatory. Right Call?
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Last month, in a case of free speech vs. business reputation, a Virginia judge ordered Yelp (and Angie’s List) user Jane Perez to change negative reviews on the sites, which cast a contractor as a thief. The contractor, Christopher Dietz …

Court Orders Yelp User To Change Review. Slippery Slope? Court Orders Yelp User To Change Review. Slippery Slope?
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This week, a Virginia judge ordered a Yelp user to change a negative review. Before we get into the specifics, just think about that for a second. Do you use Yelp (or any other service for that matter) to discuss …

Dumbest Online Recipe Receives the Most Smartass Comments Ever Dumbest Online Recipe Receives the Most Smartass Comments Ever

Let’s be honest: online recipes are a minefield. Sure, the user ratings system employed by most online recipe sites help bring the cream to the top and push the crap to the bottom – but every now and then you’re …

Unselfish Reasons for Writing Online Reviews [Infographic] Unselfish Reasons for Writing Online Reviews [Infographic]
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We all like to share our experiences and writing an online review is one of the most effective and efficient ways to do it. I love online reviews, and judging by the amount available out there, so do a lot …

Peer Reviews Trump Advertising [Infographic] Peer Reviews Trump Advertising [Infographic]

It started out with larger purchases, I would go online and check to see what other people had to say. If the reviews were mixed, I would give it a try, but if they were overwhelmingly bad, it was off …

RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews

Online beer mecca RateBeer has just announced their Best of 2012 Awards, and a Belgian Quadrupel takes the blue ribbon. Westvleteren 12, a product of Westvleteren Abdij St. Sixtus, topped the list of 50 best beers. The beer, a RateBeer …

Mobile Devices Playing Larger Role For Holiday Shopping
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Nearly one-third of Americans say while they are at a store looking at product, they tried to find a better deal on their mobile device, according to a new report from GfK Roper, conducted on behalf of SapientNitro.

Thirty-three percent say while out shopping, they email or texted someone to tell them about an experience at a store, such as finding a deal or gift. Nineteen percent have used their phone to post something to Facebook, MySpace, Twitter or other social networking sites about their holiday shopping experience.

Social Media Users Aim To Influence Others
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Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to a new poll from Harris Interactive.

Yelp To Display Filtered Reviews
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Local business review site Yelp said today it is taking steps to increase transparency about how user reviews are presented to consumers.

The move comes amid at least three lawsuits alleging that Yelp manipulates reviews based on whether a company advertises with the site.

Yelp Not Being Acquired by Google

Update: Reports now say that Yelp has backed out of the deal.

Original Article: Multiple reports say that Google is in negotiations to acquire Yelp, a site that caters to reviews of local businesses. Mike Arrington claims to have confirmed this with "multiple sources," and says the price is at least $500 million.

Majority Of Americans are Influenced By Online Reviews
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The majority (84%) of Americans say online customer reviews have an influence on their decision to purchase a product or service, according to a new survey from Opinion Research Corporation.

Only 28 percent of respondents said they had posted their own feedback online while 66 percent had checked some type of online review forum when looking to purchase a specific brand of product or service.

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

Holiday Shoppers Look To Online Reviews

Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice

Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.

Wal-Mart Brings Customer Reviews Online
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Wal-Mart today said it is adding customer reviews and ratings on its Web site.

Ford Manipulates Forum Posts To Promote Mariner
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If nine out of ten people prefer cookies over rice cakes, gum over chewing tobacco, or champagne over sulfuric acid, haven’t you always wondered who the oddballs are?  Well, Ford’s found them, and is now using their online forum posts to promote the Mercury Mariner.

Online Reviews Earn Raised Eyebrows
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On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points).  The 2002 Aston Martin DB7 only got an 8.2.  So please, please, please be careful when reading user reviews.