All Posts Tagged Tag: ‘Online Publishers Association’
Thoughts on Apple Subscriptions and Google OnePass from President of the Online Publishers Association
Over the past week, Apple announced its subscriptions plan for the App Store, following the model of "The Daily". Under the plan, publishers set the price and length of the subscription, users choose the length of the subscription and are charged based on how long they subscribe. Apple keeps 30% of the revenue.
As you may know, the FTC released a report this week proposing a framework for balancing consumer privacy and innovation online, which includes (but is not limited to) a "do not track" mechanism in web browsers. Naturally, marketers have shown varying degrees of concern. Some are even calling the proposal a "Google Killer".