Until recently, Nielsen’s data suggested that the heaviest media consumers were the heaviest across every type of media – streaming, mobile, standard TV, etc. Basically, that meant that if you watched a lot of streaming content online, then you also …

Many global consumers are willing to pay for some online content or are open to increased advertising, but attitudes vary greatly by geography, demographics and content type, according to a new survey by Nielsen.

Nielsen polled more than 27,000 consumers in 54 countries to determine attitudes about paying for online content and to gauge what types of content consumers were most likely to support financially.

Internet users are spending almost half their time online visiting content, a 37 percent increase in share of time from four years ago, according to the Online Publishers Association (OPA).