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GamePoints Centralizes Virtual Currency for Facebook and Other Gaming Apps

Offerpal Media, a company that provides virtual currency monetization for developers of social media gaming apps, has launched a new destination for consumers to earn, buy, manage, and redeem virtual currencies, called GamePoints.com. "Virtual currency is a huge market — $1.6 billion in the U.S. alone, and over $7 billion worldwide," a representative for Offerpal tells WebProNews. "Yet, until now there has been no way for online gamers to acquire and manage all their virtual currencies in one central location."
 

Offerpal Launches New Display Ad Network for Social Networks

The big question businesses have about social media these days is, "how can I measure ROI?" With straight advertising in social networks, that becomes pretty clear, and Offerpal has launched a new display ad network for social media. If you’re unfamiliar with Offerpal, it’s a platform that lets advertise and developers monetize social media apps.

Advertisers and Developers Monetize Social Media Apps
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Facebook has been encouraging developers to monetize their apps. They’ve recently gone so far as to create resources to help developers build business models around them.

One example of app monetization at work comes from the company Offerpal Media. This is a company that not only utilizes Facebook in its business model, but MySpace and other social networks as it enables both advertisers and developers to monetize apps.