WebProNews

Reznor's Bad Internet Tax Idea

There’s a great interview with Trent Reznor of Nine Inch Nails up at CNET, in which he talks about his experience with the Saul Williams album he recently released as a “pay what you want” download (which I wrote about here).

The Net: Killing Music Labels Since 2007

Radiohead kicked open the door, Trent Reznor is in the foyer admiring the chandelier, and bands like Oasis, Jamiroquai, and The Charlatans are rolling up the street looking for the party.

NIN Using ARG To Market New Album

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.