WebProNews

Display Ads Working Well For L.A. Paper's Site

The death of print used to be a hot topic, and after the first signs of a recession appeared, predicting print's downfall became absolutely fashionable.  But an examination of the Los Angeles Times's display ad revenue reveals that it's doing a good job of adapting.

Newspaper Sites Losing Users' Interest

Visitors to newspaper sites tend to rank above average in terms of wealth, influence, and political awareness, according to the Newspaper Association of America.  There are also more of them than ever before.  Trouble is, they're not that dedicated.

Newspapers No Longer The AP's Bread And Butter

AP chairman Dean Singleton only used the words "Internet" and "websites" once each in a recent address, and "online" didn't come up at all.  Still, Singleton's remarks made clear that traditional newspapers are losing ground to new media.

New York Times Company Could Sell Assets

Executives at the New York Times Company aren't yet stocking up on "For Sale" signs.  Still, for the right price, it's starting to seem like they're willing to part with any property other than the similarly named newspaper.

Yahoo Newspaper Consortium Expands

Yahoo has expanded its network of newspaper partnerships to 634 newspapers that includes 425 dailies that account for 30 percent of all U.S. daily newspapers and 37 percent of all Sunday circulation.

Newspapers Herd Together for Protection

Have you ever watched a herd of buffalo or deer?Ever seen hundreds of small fish school together and move in one fluid movement? As you may already know, they do that in order to protect themselves from a single large predator. It often works, as the predator will mistakenly believe the prey is too large to consume, or get’s blocked out by a massive wall of bodies.

Big Newsies Join Forces, Sell Online Ads

Local online advertising sold by quadrantONE, a company formed by four major newspaper publishers, launched as an alternative to the Yahoo-led consortium of newspapers.

2007 Kind To Newspapers' Sites

It's odd enough that reports about 2007 are still trickling in; there's a special touch of irony since this late-breaking stuff concerns the news industry.  Still, timing aside, it's nice to report that newspapers' websites received more views than ever before.

McClatchy Ad Revenue Down Double Digits

The executives at The McClatchy Company, which owns major newspapers across the US like The Miami Herald, The Lexington Herald Leader, and the Charlotte Observer, didn't utter the names of their digital demons in their latest earnings report. But it's funny sometimes how there's a defining echo between the lines.

Google Print Using Bar Code Technology

Google’s hoping to spurn more interest in their newspaper advertising service - Google Print - by adding bar codes to ads. If you have a cell phone that is compatible, you could point it at the bar code and go to a web site printed at the bottom of an ad.