WebProNews

Majority Of Americans Reading Newspapers In Print And Online

The majority (74%) of Americans, or nearly 171 million people, read a newspaper in print or online during the past week, according to a new report by Scarborough Research. "While our data does show that print newspaper readership is slowly declining, it also illustrates that reports about the pending death of the newspaper industry are not supported by audience data," said Gary Meo, Scarborough Research's Senior Vice President of Print and Digital Media Services.

The Boston Globe Launches Digital Newspaper

The Boston Globe has launched a digital version of its newspaper called GlobeReader, which can be read online or offline. GlobeReader replaces the preview edition that launched over the summers and was available to subscribers for free. The GlobeReader is still available for free to Boston Globe's seven-day newspaper subscribers. For non-subscribers the GlobeReader is offered for $4.98 per week. A bundle including home delivery of the Sunday Globe along with 7-day access to the Globe Reader is offered at the same price.

Newspaper Websites Attract 74 Million Visitors In Q3

An average of 74 million people visited newspaper websites in the third quarter of 2009, representing 38 percent of all Internet users, according to a custom analysis by Nielsen for the Newspaper Association of America (NAA). Newspaper website visitors generated more than 3.5 billion page views during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions.

Print Publishers Embracing Mobile Market

More print publishers are focusing on the mobile market as a way to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted engaged audiences, according to a new survey from the Audit Bureau of Circulations (ABC). Forty-five percent of respondents who track mobile's impact on their website traffic said the devices increased visits by up to 10 percent today. Half believe mobile traffic to their websites will increase by five to 25 percent in the next two years.

Journalism Online Signs Up 1000 Affiliates

Journalism Online, a venture aimed at generating revenue for news publishers by charging readers for online content, has announced it now has more than 1,000 affiliates who have signed on to its platform. Journalism Online co-founder Steven Brill said that the results of a recent study released by the American Press Institute, found that nearly 60 percent of American newspapers are "actively considering" initiating some form of paid access for their online content.

Can SEO Help Save the Publishing Industry?

At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

Reuters Happy to Take Traffic the AP Doesn't Want

Update: Google evidently likes the Reuters philosophy on this matter. The company recently tweeted the following message:

Google Continues to Satisfy, News Publishers Don't

The latest American Customer Satisfaction Index (ACSI) shows that Google reigns supreme in the search engines and portal industry when it comes to customer satisfaction. This isn't hard to believe considering Google's share of the search market. There's a reason why Google dominates the arena. Users are generally satisfied with the results they get, and see no reason to switch engines. That is why Microsoft has its work cut out for it with making Bing a true competitor.

Newspaper Websites Pull In 70 Million Visitors In June

Newspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America. News paper website visitors viewed 3.5 billion page views during the month, spending 2.7 billion minutes browsing the sites in more than 597 million sessions.

Google News Organizes a Lot More of the World's Information

Last year, Google News began digitizing newspapers to make them accessible and searchable online. Those interested in the online news industry and its relationship to newspapers will be interested to know that Google has quadrupled the number of articles included in the Google News Archive Search since the initiative began in September. Articles are coming from new sources like: