All Posts Tagged Tag: ‘news feed’

Bug Leads To False Facebook Organic Reach Reporting

A report from News Whip came out on Tuesday indicating that publishers experienced a significant drop-off in organic reach. This wouldn’t come as a huge shock to most people considering that Facebook has already significantly hurt organic reach for many Pages over the past year and a half or so. The report said: A staff member at one major UK …

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360-Degree Videos: Coming Soon to Your Facebook News Feed

Facebook’s annual f8 developers conference just kicked off, and in the keynote CEO Mark Zuckerberg said that spherical (360 degree) videos are coming to your Facebook News Feed. We already know that video is becoming a more widely used media on Facebook. Recently, Facebook revealed that the number of video posts per person had increased 75 percent globally and a …

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Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that regard, especially considering that a year before that, they were getting the most engagement. Have you found photos to be …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to see an any given update from that Page, which they went out of their way to “like”. Have you found …

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Wouldn’t A Dislike Button Help Facebook Deal With This Issue?

Late last week, Backchannel put out a very interesting report on Facebook using a group of human testers to help them figure out the type of content to show in the News Feed. Sometimes algorithms just aren’t enough. If your’e interested in how Facebook determines what to show you, you should give it a read. Within it, Facebook execs made …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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Facebook Is Finally Trying to Stop Those Dumb Hoaxes from Spreading

If the grand experiment that is social media has taught us one thing, it’s that people have no shame. If it’s taught us anything else, it’s that people will fall for anything. Because you can’t be trusted to recognize a hoax when you see one, Facebook has announced that it is taking steps to minimize the effectiveness of such hoaxes. …

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AMBER Alerts Coming to Your Facebook News Feed

In nearly two decades of the AMBER alert system, more than 725 missing children have been recovered. Sometimes, all it takes to help solve a missing child case is for the right person to see the alert – and where can you possibly inform a bigger audience than on Facebook? It’s with that in mind that Facebook has partnered with …

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Could These New Facebook Features Help Offset Organic Reach Decline?

Facebook has fallen out of favor with a lot of publishers thanks to the ever-decreasing organic reach it’s providing for their posts. Some new features from the company could help ease the pain, however. This week alone has seen an important expansion of Facebook search, the Trending feature, and some new post targeting options. Could these things help publishers in …

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Facebook Delivers Another Blow To Brand Pages

Brands have been feeling the sting of deflated organic reach for their Facebook Pages all year, and late on Friday, Facebook announced another blow to those posting promotional content. Long story short, if you post the type of content that Facebook’s algorithm thinks is too promotional, you’re going to take a hit. Can Facebook’s algorithm get this right? Let us …

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Facebook Gives You New Ways To Make News Feed Adjustments

Facebook just announced some changes to how users can control what they see in the News Feed. When you go to News Feed settings, you’ll see a list of the top people, Pages, and Groups that you’ve seen in the News Feed in the past week. From there, you can sort by people, Pages, or Groups, or see an overall …

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