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All Posts Tagged Tag: ‘news feed’

How Publishers Are Using Facebook Interest Targeting

Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has become a huge bane to marketers and publishers. I’m sure I’m not telling you anything you don’t already know. Still, …

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Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and businesses worried sees Facebook showing people more content from their friends and less from Pages, at least for those who …

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Facebook News Feed Update Will Likely Hurt Pages

Facebook is tinkering around with its News Feed algorithm, and rarely is that a good sign for Facebook Pages and organic reach. I’m afraid this announcement doesn’t sound particularly great for them either. Has your business been hurt by Facebook’s algorithm changes in the past? Let us know in the comments. There are three updates. We’ll get right to the …

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Bug Leads To False Facebook Organic Reach Reporting

A report from News Whip came out on Tuesday indicating that publishers experienced a significant drop-off in organic reach. This wouldn’t come as a huge shock to most people considering that Facebook has already significantly hurt organic reach for many Pages over the past year and a half or so. The report said: A staff member at one major UK …

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360-Degree Videos: Coming Soon to Your Facebook News Feed

Facebook’s annual f8 developers conference just kicked off, and in the keynote CEO Mark Zuckerberg said that spherical (360 degree) videos are coming to your Facebook News Feed. We already know that video is becoming a more widely used media on Facebook. Recently, Facebook revealed that the number of video posts per person had increased 75 percent globally and a …

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Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that regard, especially considering that a year before that, they were getting the most engagement. Have you found photos to be …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to see an any given update from that Page, which they went out of their way to “like”. Have you found …

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Wouldn’t A Dislike Button Help Facebook Deal With This Issue?

Late last week, Backchannel put out a very interesting report on Facebook using a group of human testers to help them figure out the type of content to show in the News Feed. Sometimes algorithms just aren’t enough. If your’e interested in how Facebook determines what to show you, you should give it a read. Within it, Facebook execs made …

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How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

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Facebook Is Finally Trying to Stop Those Dumb Hoaxes from Spreading

If the grand experiment that is social media has taught us one thing, it’s that people have no shame. If it’s taught us anything else, it’s that people will fall for anything. Because you can’t be trusted to recognize a hoax when you see one, Facebook has announced that it is taking steps to minimize the effectiveness of such hoaxes. …

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AMBER Alerts Coming to Your Facebook News Feed

In nearly two decades of the AMBER alert system, more than 725 missing children have been recovered. Sometimes, all it takes to help solve a missing child case is for the right person to see the alert – and where can you possibly inform a bigger audience than on Facebook? It’s with that in mind that Facebook has partnered with …

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