All Posts Tagged Tag: ‘New York Times’
We can all agree, I think, that for things we like, full is better than partial. This goes for nudity, chocolate donuts, and cleanliness. But we’re really talking about readership here, and text feeds, and the ongoing riff between reader and publisher regarding subscriber entitlement.
Publishers, who tend to favor partial RSS feeds and work them like broadcast news teasers, want readers to click through and visit the website. If increasing page views is the goal, then this makes intuitive sense.
Ok, so the New York Times doesn’t exactly get Google’s top algorithm execs to tell us how the search engine calculates search results, but they do get fresh insight as to how Google decides to update it’s technology.
The article includes interviews with Amit Singhal, Matt Cutts and Udi Manber.
Insights include details of Google’s internal system for evaluating search queries, called Debug.
If you were, by some chance, to search for “sex” on Google, what sort of sites would you expect to see? Perhaps we shouldn’t give explicit examples, but a lot of users were surprised when internal archive search results from the New York Times ranked just behind Wikipedia and Salon.
And we have yet another example of the distance contextual advertising has to go. When a New York Times advertisement pops up above a guide to the Big Apple’s cocaine scene, there is clearly more work to be done – unless the NYT would actually endorse such a thing.
The ad is covered in a thick layer of irony, informing its target market that the Times is the "ultimate guide to global travel," advising on:
It seems odd at first glance that just because the New York Times caught up with the news-sharing concept by adding tools to submit to Digg, Facebook, and Newsvine got a whole article written about it in the Seattle Post Intelligencer. It’s about time, you might think, but the real story is the serious lift and credibility it gives those Web 2.0 sites.
Living in Silicon Valley has been an intoxicating and suffocating experience all wrapped up into a lavish party with gourmet food and cocktails poured through a block of chiseled ice. Everyday I live, breath, sleep everything two dot oh, and what started as a way of making the web more dynamic and interactive, is now one big pool of punch where programmers, marketers, and startup founders are the new rock stars and everyone wants to jump in to take a dip and take a sip.