Yahoo announced on Monday that well-known tech columnist, author and TV host David Pogue is joining the company to lead the expansion of its consumer tech coverage.

Pogue will publish columns, blog posts and video stories about gadgets, apps and other technology on a new Yahoo site.

CEO Marissa Mayer blogged about the news on Tumblr, saying, “Yahoo is in a unique position to bring to life great editorial about the technology consumers are using every day. David is tremendously talented, has a great sense of humor, and is gifted at explaining technology. He also just happens to be one of the nicest and most positive people I’ve met. He has always been one of my favorite journalists, and I can’t think of a better person to make technology more accessible and helpful for the hundreds of millions of people who come to Yahoo every day.”

Pogue has been a bestselling author and Emmy-winning television personality, writing for the New York Times and penning various iPhone, Windows and Mac books. He has been a correspondent on CBS Sunday Morning and hosts NOVA ScienceNow on PBS.

Mayer shared this NYT video from Pogue, illustrating what she calls ” a taste of the humor, irreverence and know-how that David brings to Yahoo.”

“Yahoo is a company that’s young, revitalized, aggressive and, under Marissa Mayer’s leadership, razor-focused,” Pogue said. “We all thrive on new experiences, and as someone who loves to build cool new stuff, I’m excited to jump in head first.”

This follows a move Yahoo announced last month, adding New York Times deputy news editor Megan Liberman as the new editor in chief at Yahoo News.

Image: David Pogue