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All Posts Tagged Tag: ‘mobile’

Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg. As usual, the company gave an update on its …

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Twitter Video Arrives (Along With Group Messages)

Back in November, Twitter said it had a bunch of new features on the way, including a new video experience, and some updates to Direct Messages. At the time, they announced the ability to share and discuss tweets natively and privately via Direct Messages, but said that was only the first of several updates. Group Messages On Tuesday, Twitter announced …

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Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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Get Ready For Google’s New Mobile Ranking Signal

Throughout the course of last year, Google made a bunch of moves showing that it was focusing on improving the mobile search experience for its users by way of getting websites (otherwise known as search results) to make themselves more mobile-friendly. In November, Google added a “mobile-friendly” label to mobile search results for sites that deserve such a title. It …

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What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in this climate, but have you ever considered what email users actually say they don’t like about mobile email? Doing so …

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What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. Smartphones have only served to aid in the continued relevance of email as our primary …

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Flurry Looks At What Mobile Devices People Gifted

Yahoo’s Flurry released some new research on mobile device and app activation from Christmas Day, giving us a look into what devices were gifted this year. Apple accounted for 51% of the new activations worldwide recognized by Flurry in the week leading up to and including Christmas Day (Dec. 19-25). On Christmas Day in the U.S., Flurry tracked 2.5x the …

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Yahoo’s Aviate Lets You Search Apps, Contacts, Web

Yahoo has added search to its Aviate app, enabling users to search apps, contacts and the Web directly from their homescreen. Yahoo says in a blog post, “Search on Aviate is your gateway to your apps, contacts and the Web, with Web results powered by Yahoo. Aviate will display all your search results directly on your homescreen, so you won’t …

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Yahoo Mobile Apps Get Local News, Commenting

Yahoo announced updates to its Android and iOS apps, adding local news, comments, and a new side-swiping navigation interface. “Want to know more about what’s going on around you? Today we’re bringing local news to your fingertips with the Yahoo App,” says senior product manager Matthew Wee. “As you move around the country, you’ll be able to see what’s going …

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Facebook’s Rooms App Gets More Usable

Facebook has released an update to Rooms, the mobile message board app it launched in October. The update adds a new “Explore” feature to make it easier to discover new “rooms” to join. When Rooms launched, it wasn’t as ridiculous as Slingshot (an app previously released by the same Facebook Creative Labs team), but it also wasn’t the easiest thing …

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Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices. Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, mobile manufacturers, app marketers, and other verticals. “Advertisers across verticals can create carrier-targeted campaigns that align with their preferred demographic,” …

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Amazon Forced To Remove Appstore From Android [Report]

A few months ago, Amazon started including access to its Appstore in its main Android app, essentially enabling users to purchase Amazon apps (which would typically be used on the company’s Fire devices), and use them on Android devices. In other words, this provided Android users with a place to get apps other than Google Play, which of course hosts …

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