All Posts Tagged Tag: ‘mobile’

Android Developers Must Now Get Ratings For Their Apps And Games

Google announced a couple of updates for Google Play, which will affect both developers and users. There’s a new content rating system as well as a new app review process. The content rating system is based on age, and applies to both apps and games. According to the company, it will help developers communicate “familiar and locally relevant” content ratings …

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Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the good stuff. YouTube has this playlist of six videos, which take advantage of the technology. For now, you’ll only really …

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Google Ranking Signal Not As Pressing As You Thought

Last week, Google announced two new ranking signals related to mobile. One has already been implemented, and takes into account app indexing when showing results to signed-in users who have apps installed on their devices. The second signal looks at how mobile-friendly webpages are, and follows all of the guidance Google has been giving websites about mobile-friendliness over the past …

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Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can use the app to view and manage ad performance. It lets you view campaign stats, update bids and budgets, get …

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A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess. There are organizations trying to change that, but in some cases, it’s …

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How To Make Your Site Mobile-Friendly, According To Google

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when ranking content, but it’s going to be an important one. Is your site already mobile-friendly or do you have some …

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Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go into effect across all languages, and Google says it will have a “significant impact” in its search results. Are you …

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Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they …

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Pinterest App Pins Let iOS Users Install Apps

Pinterest announced the launch of new App Pins, a new type of Rich Pin for iOS apps, which lets users actually install apps directly from Pinterest. A spokesperson for the company tells WebProNews, “App Pins are the first truly actionable Pin, as Pinners can download apps right from Pinterest with just the click of an ‘install’ button. “We introduced Rich …

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CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More

Video discovery app 5by, acquired by StumbleUpon in 2013, has seen “tremendous growth” thanks to Google’s Chromecast streaming device, and has businesses on its mind as it continues to grow. It’s also about to get an update with some new features. Is video part of your marketing strategy? Are you eager to see 5by offer business accounts? Let us know …

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Yahoo Research Looks At Mobile App Use During Super Bowl

Yahoo’s Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on. “Super Bowl XLIX had some majorly buzzy moments – from a throwback performance from Missy Elliott to a dubious final call from the Seahawks – and it showed in how consumers interacted with their smartphones,” a spokesperson for …

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Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg. As usual, the company gave an update on its …

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