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All Posts Tagged Tag: ‘mobile’

Google Wallet Expanding As Checkout Option

Google Wallet is growing as a payment option as it has now been adopted by both Dunkin’ Donuts and Seamless, which have integrated it into their checkout experiences for Android users. “People are ordering food and drinks through their smartphones more and more, everyday,” says Hana Chang, Head of Commerce Platforms at Google. “But having to type all your credit …

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Twitter Kills Discover Tab, Adds Context to Trends

Your Twitter app just got a shakeup, as the company has decided to retire the #discover and Activity tabs on both its iOS and Android apps. According to Twitter, the reasoning is that it’s been working to put more content in the main timeline, which is most certainly true. That means trends have to go somewhere, since they previously resided …

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Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

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Google Says More About Mobile-Friendly Ranking Signal

About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. Google algorithm changes have ruined businesses in …

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Twitter Is Now Testing Autoplay Videos

We recently heard that Twitter was meeting with top ad execs about potentially running autoplay videos. The feature, according to a report from AdWeek, is at the “top of advertisers’ wish lists for Twitter”. It looks like Twitter is now dipping its toes into the autoplay water in a limited capacity. The company is reportedly testing the feature with a …

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Things To Avoid For Google’s Mobile-Friendly Update

Last month, Google announced a pair of new mobile-related ranking signals for its search algorithm. One is mobile-friendliness and the other is for content from apps that users have installed on their phones. You can learn more about taking advantage of the latter here. Are you looking forward to the mobile-friendly update? Is your site ready to go? Let us …

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Google: Easy Mobile Forms Are Crucial

Google has been making a lot of moves to get mobile users a better user experience. As you may know, the company recently announced a pair of ranking signals for this purpose. One that’s already in effect will return in-app results for signed-in users who have those apps installed on their devices. The other one, which is coming next month, …

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Android Developers Must Now Get Ratings For Their Apps And Games

Google announced a couple of updates for Google Play, which will affect both developers and users. There’s a new content rating system as well as a new app review process. The content rating system is based on age, and applies to both apps and games. According to the company, it will help developers communicate “familiar and locally relevant” content ratings …

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Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the good stuff. YouTube has this playlist of six videos, which take advantage of the technology. For now, you’ll only really …

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Google Ranking Signal Not As Pressing As You Thought

Last week, Google announced two new ranking signals related to mobile. One has already been implemented, and takes into account app indexing when showing results to signed-in users who have apps installed on their devices. The second signal looks at how mobile-friendly webpages are, and follows all of the guidance Google has been giving websites about mobile-friendliness over the past …

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Google Finally Launches AdWords App

Google launched a new AdWords app for Android on Wednesday, offering advertisers a way to manage campaigns on the go. It’s hard to believe Google is just now offering such an app, but better late than never, right? Advertisers can use the app to view and manage ad performance. It lets you view campaign stats, update bids and budgets, get …

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A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess. There are organizations trying to change that, but in some cases, it’s …

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