Quantcast

All Posts Tagged Tag: ‘mobile’

New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

Read More

Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn’t elaborate on what the other countries were. Now, Google has mentioned another country by name. You can add the United Kingdom to that list. Matt Jackson at SocialMediaToday reports: During a presentation at …

Read More

Include These Types Of Content In Your Business App To Get More Sales

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using isn’t really growing along with the time they’re spending using apps. New changes Google has been making could (and should) …

Read More

Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

Read More

Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

Read More

Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

Read More

Workplace Communication App Slack Gets Major Android Update

Slack, a team communication tool, which is quickly gaining popularity and reportedly drawing acquisition interest from a variety of companies, just launched a major update to its somewhat lackluster Android app. The experience has been completely redesigned, and they’ve made efforts to speed it up to address a common complaint about slowness within the app. The design has eliminated its …

Read More

Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online. Google says it has seen a 20% increase in mobile’s share of online sessions across the web in …

Read More

Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

Read More

Google Launches App Invites Toolkit To Help Developers Get More Users

While in beta, Google has a new toolkit for mobile app developers called App Invites, which enables them to provide users with…you guessed it. They’re making it available to both Android and iOS app developers. Launch partners include UrbanSitter, Yummly, The CW, Coinbase and Picsart. According to Google, App Invites let developers increase reach, deep link new users to custom …

Read More

Google Starts Indexing iOS App Content

Google just took its App Indexing initiative to the next level with the announcement that it is bringing app indexing to iOS apps. This is huge news considering that many app developers build for iOS before Android if they even bother to build for Android at all. Google recently named app indexing as a ranking signal in mobile search results …

Read More

Page 2 of 36«12345»102030...Last »