All Posts Tagged Tag: ‘mobile’

Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online. Google says it has seen a 20% increase in mobile’s share of online sessions across the web in …

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Poll: Only 11% Noticed Traffic Changes From Google Update

Another survey has been conducted regarding Google’s recent mobile-friendly update, which prior to release, had often been billed as “Mobilegeddon”. After its release it quickly became clear that it was anything but. Search Engine Roundtable released results from a poll it ran after getting a thousand responses. The source of the poll is worth taking into consideration as we’re talking …

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Google Launches App Invites Toolkit To Help Developers Get More Users

While in beta, Google has a new toolkit for mobile app developers called App Invites, which enables them to provide users with…you guessed it. They’re making it available to both Android and iOS app developers. Launch partners include UrbanSitter, Yummly, The CW, Coinbase and Picsart. According to Google, App Invites let developers increase reach, deep link new users to custom …

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Google Starts Indexing iOS App Content

Google just took its App Indexing initiative to the next level with the announcement that it is bringing app indexing to iOS apps. This is huge news considering that many app developers build for iOS before Android if they even bother to build for Android at all. Google recently named app indexing as a ranking signal in mobile search results …

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A Lot More People Get Periscope Access As App Hits Android

Twitter’s Periscope app is now available to Android users who have so far had to stand idly by while iOS device owners had the luxury of talking about and using one of the most talked about apps of the year to date. As you’ll recall, Periscope and rival Meerkat both gained a lot of attention back during SXSW, and there …

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Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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New Facebook Feature Should Increase Link Sharing

Facebook is testing a new feature that could (and should) lead to mobile users sharing more links, which in turn, should increase Facebook’s lead as the social media referral traffic king. TechCrunch reports that Facebook is piloting “a new way to add a link that’s been shared on Facebook to your posts and comments”. Essentially, when you go to post …

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Was Google’s Update Really Mobilegeddon?

It turns out Google’s mobile-friendly update didn’t quite have the doomsday impact that some thought it might. I can’t say I’m shocked. While it’s clearly a significant update, these cries of “mobilegeddon” always felt a little sensational to me. While the importance of having a mobile-friendly site can’t be overstated, the fact is that many sites were already mobile-friendly, and …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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‘Ok Google’ Coming To More Android Apps

Google is giving developers a new way to let Android users interact with their apps with voice commands. The company announced the launch of its first set of partners for custom voice actions, as well as plans to expand it more broadly. Google said in a Google+ post, “This feature will enable people to say things like ‘Ok Google, listen …

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Google Mobile-Friendly Update Completes Roll-Out

It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, it sounds like the impact of the update is far less significant than the “Mobilegeddon” headlines would have had you …

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