All Posts Tagged Tag: ‘mobile marketing’

Word Stream Discloses How to Get More Leads with PPC

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department, small businesses waste about 25 % of money dedicated to pay per click marketing efforts.  This money slips through the …

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New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a link to get directions, and users can swipe up to get more info. Google calls this new click type “Get …

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Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion

Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led the pack in 2012 with a growth rate of 88.8%, closely followed by display at 87.3% growth, then messaging with …

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6 Videos Highlight Google’s ‘Full Value of Mobile’

This week, Google announced a new initiative to help marketers better understand the impact of mobile on their businesses both online and off. The campaign, called “Full Value of Mobile,” includes a Calculator tool as discussed here. Google has now put out a handful of videos related to the initiative, which we’ve compiled below. This one is aimed at showing …

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Google Launches Tool To Help You Calculate Mobile Value

Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It’s called Full Value of Mobile, and has a page on Google’s “GoMo” site here. The page has a calculator, which helps businesses consider online and offline conversions by rethinking conversion paths. The calculator lets you …

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What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this year’s Consumer Electronics Show (CES) and Mobile World Congress, tech companies are focusing more than ever on smartphone and tablet …

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YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue in 2012 reached about $1 billion, and mobile searches across YPmobile apps and YPcom exceeded 40% of total local searches …

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Google Revenue From Mobile Estimated At $20 Billion In 2016

Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Company about Google’s estimated mobile revenues, which indicates that Google will make as much as $20 billion in mobile revenue in 2016. “According to a research report from Cowen, Google earned $2.5 Billion in mobile rev- enue in …

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Nielsen: Banner Ads 1.5X More Effective Than Text Messages

Nielsen has released findings from its Global Survey of New Product Purchase Sentiment. To come up with the data, they surveyed 29,000 people with Internet access from 58 countries. The findings indicate that a mix of media and word of mouth advertising bring about the most success in raising consumer awareness, and the most persuasive awareness drivers include a mix …

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Report Looks At Performance Of Location Targeting In Mobile Ads

Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (via MarketingCharts). According to the report, mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by factor fo 2x. Of 2,500 mobile campaigns analyzed, most of them utilized location targeting (which is a focus of the firm’s offerings), but here’s a look at location …

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Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take advantage of the phenomenon. “CBS is once again set to live-stream the game, and was almost completely sold-out of mobile …

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Some Highlights For Marketers From Facebook’s Earnings

Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb, including various statements made by CEO Mark Zuckerberg. COO Sheryl Sandberg had plenty to say during the conference call as well, discussing Facebook’s focus on building products and tools …

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What Google Now Can Teach You About Reaching Your Customers

At Google I/O last month, Google revealed what could be the beginning of the future of how you use Google . Google Now was revealed as one of several prongs in a shift in mobile search strategy that Google has started with its latest version of its Android operating system – Jellybean. One of the most interesting things about it …

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Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and they’re giving away two pairs of free passes to the Search Engine Strategies conference and a free iPad. If you …

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Smartphone Shopping Relative to Type of Store

Consumers are using mobile devices more and more to help command the points of purchase while shopping online or in-store. During the most recent holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they picked out their item on their smartphone, and completed the purchase in-store, and 37% said they researched their item on …

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Mobile Emails are Becoming the New Standard

From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we know, Android devices are growing in popularity everyday. Return Path has come out with a new study that suggests that almost half of marketeers don’t …

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Google & DudaMobile: Powerful Mobile Ads

Google is investing heavily based on the fact that half of all Americans are now using smartphones. They claim that if you’re not advertising on a mobile platform, than you are losing up to 40% of your business to competitors who are. They want to help you with this. They recently partnered with DudaMobile, an inventor of mobile advertising solutions, …

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Bee Media Acquires Adcentricity; Goes Hyper-Local

Bee Media Inc., a mobile shopping platform, has acquired Adcentricity Inc., a location-based digital media company. Together the two are offering a couple new products which should make it easier for advertisers to reach consumers locally and offer deals in their neighborhood. Take a look at what the duo is offering: * ADMobile: A platform for location-based mobile shopping, including …

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Mobile Now a Core Component of Google AdSense

Google AdSense for mobile was put in place while people were still using flip phones, in order to allow companies to monetize their mobile content. With the advent of smartphone popularity, Google has just made it easier for vendors to use AdSense mobile, by migrating all mobile ad unit sizes, as well as the mobile banner ad unit, into the …

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Get to the Point With Your Mobile Marketing

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

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Android Continues to Demand Marketers’ Attention at a Growing Pace

Earlier this year, we asked which would be more critical to marketing between the iPhone and Android. While not everyone agreed, many of you thought Android. We’ve gotta say, it’s not looking like this assumption is wrong so far. 

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Why Nokia’s New Smartphones Mean Good Things for Marketers

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

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ChaCha Launches MMS Rich Media, Coupon, Video Ads

ChaCha has launched a new MMS service for movie trailers, coupon images, rich media ads, and other video content to "virtually all phones". The service works on even the 75% of US mobile phones that aren’t smartphones, the company says. 

Known as an answers service, ChaCha will begin serving MMS ads to its users (ChaCha claims 15 million active monthly uniques). As mobile marketing becomes increasingly important, this might appeal to a range of advertisers. 

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A Few Pointers for Effective Mobile Marketing

There’s no question that mobile is getting bigger, and is becoming an increasingly important channel for businesses to reach customers.

We had a conversation with Tim Nguyen, a sales manager for mobile marketing firm Trumpia, which has worked with plenty of small and large businesses in assisting them with utilizing mobile marketing to drive traffic and revenue.

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