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Word Stream Discloses How to Get More Leads with PPC

Word Stream Discloses How to Get More Leads with PPC

By Nanette Haz October 13, 2013 | 1 Comment

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department, …

What Will Mobile Will Bring to Consumers in 2013? What Will Mobile Will Bring to Consumers in 2013?
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The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this …

YP Says It's Number Two In Mobile Ad Revenue YP Says It's Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue …

Marin Looks At Search Advertising Around The Globe Marin Looks At Search Advertising Around The Globe

Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Company about Google’s estimated mobile revenues, which indicates that Google will make as much as $20 billion in …

Banner Ads More Effective Than Text Messages Banner Ads More Effective Than Text Messages

Nielsen has released findings from its Global Survey of New Product Purchase Sentiment. To come up with the data, they surveyed 29,000 people with Internet access from 58 countries. The findings indicate that a mix of media and word of …

Report Looks At Location Targeting Performance Report Looks At Location Targeting Performance

Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (via MarketingCharts). According to the report, mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by factor fo 2x. Of 2,500 mobile campaigns analyzed, …

Advertisers To Target Super Bowl Viewers Via Mobile Advertisers To Target Super Bowl Viewers Via Mobile

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take …

Highlights For Marketers From Facebook's Earnings Highlights For Marketers From Facebook's Earnings

Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb, including various statements made by CEO Mark Zuckerberg. COO …

What Marketers Can Learn From Google Now What Marketers Can Learn From Google Now
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At Google I/O last month, Google revealed what could be the beginning of the future of how you use Google . Google Now was revealed as one of several prongs in a shift in mobile search strategy that Google has …

Google And Clickz Team Up On Mobile Marketing Survey Google And Clickz Team Up On Mobile Marketing Survey

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to “provide a reference point for the state of mobile marketing in 2012.” They say it just takes three mintes to complete, and …

Smartphone Shopping Relative to Type of Store Smartphone Shopping Relative to Type of Store
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Consumers are using mobile devices more and more to help command the points of purchase while shopping online or in-store. During the most recent holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they …

Mobile Emails are Becoming the New Standard Mobile Emails are Becoming the New Standard
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From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we know, Android devices are growing …

Google & DudaMobile: Powerful Mobile Ads Google & DudaMobile: Powerful Mobile Ads

Google is investing heavily based on the fact that half of all Americans are now using smartphones. They claim that if you’re not advertising on a mobile platform, than you are losing up to 40% of your business to competitors …

Bee Media Acquires Adcentricity; Goes Hyper-Local Bee Media Acquires Adcentricity; Goes Hyper-Local

Bee Media Inc., a mobile shopping platform, has acquired Adcentricity Inc., a location-based digital media company. Together the two are offering a couple new products which should make it easier for advertisers to reach consumers locally and offer deals in …

Mobile Now a Core Component of Google AdSense Mobile Now a Core Component of Google AdSense

Google AdSense for mobile was put in place while people were still using flip phones, in order to allow companies to monetize their mobile content. With the advent of smartphone popularity, Google has just made it easier for vendors to …

Get to the Point With Your Mobile Marketing

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

Android Continues to Demand Marketers’ Attention at a Growing Pace

Earlier this year, we asked which would be more critical to marketing between the iPhone and Android. While not everyone agreed, many of you thought Android. We’ve gotta say, it’s not looking like this assumption is wrong so far.