WebProNews

Mobile Marketing Receives Low Response

Close to one-quarter of mobile users are interested in mobile marketing, according to a recent study by the Mobile Marketing Association.

Marketers Still Cold To SMS Ads

While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester Research. The study found that only 13 percent of interactive marketers relied on text messaging to reach consumers in December 2006. When marketers were asked what would make them spend more on mobile sites and other emerging media, most of the respondents in the Forrester study said "proof of use".

IGN Network Goes Mobile

Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That's probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless' V Cast unit to create IGN Mobile Video.

PubCon: Local and Mobile Search Marketing

The quest for geographically relevant search marketing has been the labor of many a SEO. This afternoon, a PubCon panel discussed upcoming innovations in local and mobile search, and WebProNews was on the scene.

Mobile Marketing Revs Up

One sure sign of summer is the up tick in mobile marketing news. The latest is from the Delaware News Journal.