Google is investing heavily based on the fact that half of all Americans are now using smartphones. They claim that if you’re not advertising on a mobile platform, than you are losing up to 40% of your business to competitors …

Bee Media Inc., a mobile shopping platform, has acquired Adcentricity Inc., a location-based digital media company. Together the two are offering a couple new products which should make it easier for advertisers to reach consumers locally and offer deals in …

Google AdSense for mobile was put in place while people were still using flip phones, in order to allow companies to monetize their mobile content. With the advent of smartphone popularity, Google has just made it easier for vendors to …

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

Earlier this year, we asked which would be more critical to marketing between the iPhone and Android. While not everyone agreed, many of you thought Android. We’ve gotta say, it’s not looking like this assumption is wrong so far. 

As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. 

ChaCha has launched a new MMS service for movie trailers, coupon images, rich media ads, and other video content to "virtually all phones". The service works on even the 75% of US mobile phones that aren’t smartphones, the company says. 

Known as an answers service, ChaCha will begin serving MMS ads to its users (ChaCha claims 15 million active monthly uniques). As mobile marketing becomes increasingly important, this might appeal to a range of advertisers. 

There’s no question that mobile is getting bigger, and is becoming an increasingly important channel for businesses to reach customers.

We had a conversation with Tim Nguyen, a sales manager for mobile marketing firm Trumpia, which has worked with plenty of small and large businesses in assisting them with utilizing mobile marketing to drive traffic and revenue.