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All Posts Tagged Tag: ‘mobile apps’

You Can Now Add Your App Content To Google News

You Can Now Add Your App Content To Google News

Google announced that publishers can now add mobile app URLs to Google News via the Google News Publisher Center. The Publisher Center was launched last year as a destination where publishers can make changes to their news site details, update section URLs, label sections, etc. In a Google News help forum post (via Search Engine Roundtable), community manager Stacie Chan …

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Mobile Apps Mean More For Search Visibility

If your business doesn’t have a mobile app yet, it might be time to change that…for SEO purposes. Now it’s an even better idea to have an app available for both Android and iOS users. Google is indexing app content across both platforms, and it’s using the implementation of app indexing as a ranking signal for search results. Do mobile …

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Twitter’s Flock Developer Series & Hatch Contest: What You Need To Know

Twitter is wooing developers more than ever in 2015. It’s hard to believe, but the company only recently held its first-ever developer conference, Flight. The October event saw the unveiling of Twitter’s Fabric developer kits and Digits sign-in. There are three modular kits that address stability, distribution, revenue, and identity. Fabric combines services from Twitter itself, as well as its …

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Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app ads with guaranteed reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” …

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eBay Now Same-Day Delivery Apps Are No More

It’s been looking like eBay Now’s days were numbered for quite a while now. Now, the mobile apps for the e-commerce company’s same-day delivery service have gone M.I.A. VentureBeat reported all the way back in June that eBay Now could be on its way out. Last month, eBay held its Q3 earnings call, when eBay CEO John Donahoe made a …

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Facebook Launches Standalone Groups App

Continuing its strategy of launching standalone apps for various functions, Facebook announced a new Facebook Groups app, which comes from its Creative Labs division. This one is immediately available for both Android and iOS (some of the other apps have been iOS only). “Every month, 700 million people use Facebook Groups to stay in touch with family, collaborate on projects, …

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Adobe Announces New Mobile App Analytics Offering

Adobe announced a new mobile app analytics offering called Adobe Analytics – Mobile Apps, which is obviously aimed at helping marketers and developers measure the effectiveness of apps, and get a better idea of how people are using them on different devices. Adobe Analytics – Mobile Apps includes enhanced support for iBeacons, app acquisition analytics, a new mobile SDK that …

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Gartner: Over 3/4 Of Mobile Apps To Fail ‘Basic’ Security Tests Through Next Year

In general, we shouldn’t consider mobile apps particularly secure for the foreseeable future. That is if Gartner is correct in its latest analysis. The firm said this week that over 75% of mobile apps will fail basic security tests through 2015. This is not particularly comforting for businesses. Gartner notes that enterprise employees download from app stores, and use mobile …

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Mobile App Use Up As Number Of Apps Being Used Remains Flat

Nielsen recently released some research looking at mobile app usage, finding that while app usage is up, the number of apps being used isn’t really changing. According to the report, American adults spent 30 hours and fifteen minutes per month on apps in Q4 2013, which is up 65% from two years before that. The number of apps used remained …

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Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up flow to promote them. These ads will only be shown to people who don’t already have the app. Google is …

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LinkedIn Launches ‘Connected’ App To Take Place Of Contacts

LinkedIn announced that it is launching a new iPhone app called Connected, which is replacing its Contacts app. The app lets you know when people in your network change jobs, are mentioned in the news, have work anniversaries or birthdays, and reminds you to connect with people you recently had meetings with. It has a card-based experience, which is different …

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Vine Adds Loop Counts, Redesigns Feeds

Twitter’s Vine announced that it is now showing loop counts on its iOS and Android apps, and on the web, to show how many times people have looped a video. The loop counts also appear on Vine embeds around the web. “With this update, there‚Äôs now a new way for you to quickly get a sense of how popular and …

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