All Posts Tagged Tag: ‘Measurement’
What is it about social media measurement that makes it so hard for people to grasp? It is it really that it’s so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.
Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.
Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.
Topics from X Change
I’m going to weave in some posts on learnings and discussion resulting from X Change while I finish my SEM Analytics series, and I thought I’d start with one that came out of my SEM Analytics Huddle and so fits right in!
We spent a good chunk of time in the SEM Analytics Huddle talking through some basic issues in getting setup for measurement and structuring PPC campaigns to manage and monitor them effectively.
Digital measuring firm comScore, has introduced the comScore Conversational Media Report, a new service that offers global measurement of the audiences for blogging sites, which includes mainstream and niche blogs and social networking sites.
I spent most of the last two weeks on the road – teaching down in San Diego at the WebSideStory DMU and manning a booth at the Omniture Summit. Going out and talking to so many people is always interesting (if a bit daunting for an essentially shy guy) – and if you take out the travel parts it was all pretty enjoyable.
Sitting in Perry’s Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.
Instagram’s anti-nudity policy and the backlash toward it have been well-documented. But now it appears that maybe, just maybe, the company has thought about rethinking that? Probably not – for plenty of reasons that mostly deal with advertising and its parent company Facebook. But according …