All Posts Tagged Tag: ‘Matt Cutts’

Will Matt Cutts Be Back At Google In 2016?

Google’s former head of web spam Matt Cutts will not be returning to the company this year from the sound of it. He reportedly said on an internet talk show that Google has extended his leave throughout the remainder of the year. Cutts appeared on Leo Laporte’s Twit.tv show, and according to Search Engine Land, he talked about this during …

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Someone Made A Comic About Matt Cutts And His Leave

Ignite Visibility President John Lincoln, who contributes to Search Engine Land on occasion, created a comic about Matt Cutts and his leave from Google. I hate to spoil it, but on the other hand, I don’t really care. It turns out that John Mueller has really been Matt Cutts all along. Last July, Cutts announced he was taking leave from …

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Google Has Replaced Matt Cutts

It looks like Matt Cutts has been officially replaced as the head of web spam at Google. We don’t know who his replacement is, and we might not anytime soon, but the company has confirmed his replacement nevertheless. In July, it will be the one-year anniversary of when Cutts announced he was taking leave from Google. It was originally supposed …

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Has Google Lived Up To Its ‘Don’t Be Evil’ Mantra?

Google’s famous “Don’t be Evil” mantra has been questioned time and time again for many years, but it’s back in the spotlight thanks to comments made recently by co-founder and CEO Larry Page. Do you think Google has done a decent job of keeping in line with the “Don’t be evil” mantra? Share your thoughts in the comments. Page did …

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Is The Matt Cutts Era Over?

It’s not 100% clear yet, but it’s looking like for webmasters and SEOs, the era of Matt Cutts is a thing of the past. His career at Google may continue, but it doesn’t sound like he’ll be the head of webspam going forward. Would you like to see Matt Cutts return to the role he’s held for years, or do …

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Matt Cutts Won’t Be Back At Google Any Time Soon

Back in July, Google’s head of webspam Matt Cutts announced that he was taking an extended leave from work to enjoy his personal life. On Friday, he revealed in a tweet (via Search Engine Roundtable) that he won’t be back to work at all this year. I'm planning to extend my leave into 2015: https://t.co/T5adq50x4L — Matt Cutts (@mattcutts) November …

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Google Is Not Going To Be Updating Toolbar PageRank Anymore

It looks like Google Toolbar PageRank may officially be a thing of the past. This will no doubt please some, while upsetting others, but for better or worse, don’t expect it to be updated anymore. Do you think Toolbar PageRank should die, or do you still find a use for it? Let us know in the comments. Over the last …

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Matt Cutts Is Disappearing For A While

Just ahead of the holiday weekend, Google’s head of webspam Matt Cutts announced that he is taking leave from Google through at least October, which means we shouldn’t be hearing from him (at least about Google) for at least three months or so. That’s a pretty significant amount of time when you consider how frequently Google makes announcements and changes …

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Google Continues Link Network Attack

It would appear that Google’s attack on European link networks is not over (if it ever will be). Google has been penalizing link networks on the Internet with a vengeance over the past year or so, with much of the focus on Europe. The company says it has now penalized two more from Poland. This week, Google posted about reconsideration …

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Google Looks At Apparent IE Sponsored Post Spam

Tech blogger/investor Michael Arrington revealed that someone who claimed to be a “social strategist on behalf of Microsoft” tried to get him to write about Internet Explorer for payment. The message he got says: Hi Michael, I work as a social strategist on behalf of Microsoft, and I wanted to invite you to collaborate on a sponsored post opportunity for …

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Google Launches New Version Of Payday Loan Algorithm

Last month, Google rolled out two major updates to its algorithm around the same time – new versions of the famous Panda update and the “Payday Loans” update, which is one of its ways of fighting spam. A newer version of the latter began rolling on Thursday afternoon. @BtotheMcG it's rolling out now! — Matt Cutts (@mattcutts) June 12, 2014 …

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Here’s Another Matt Cutts Floating Head Video (About The Most Common SEO Mistake)

We’ll just keep this one short like the video itself. The most common SEO mistake you can make, according to Matt Cutts, is not having a website. Hopefully you feel you’ve gotten your money’s worth on that one. Once again, Cutts uses the ol’ floating head trick. I wonder how many more of these things he’s got. Image via YouTube

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Google Talks Determining Quality When There Aren’t Links

Google has a new Webmaster Help video out talking about how it looks at quality of content that doesn’t have many links pointing to it. Specifically, Matt Cutts takes on the following question: How does Google determine quality content if there aren’t a lot of links to a post? “In general, that sort of reverts back to the way search …

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Google’s Transparency Called Into Question Again

Though it’s back in Google’s results now, another company is making headlines for being penalized by Google. This time it’s Vivint, which produces smart thermostats, and competes with Nest, which Google acquired earlier this year. PandoDaily’s James Robinson wrote an article about it, noting that Vivint had received warnings from Google about external links that didn’t comply with its quality …

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Matt Cutts Talks Google Link Extraction And PageRank

In a new video, Matt Cutts, Google’s head of webspam, discussed how Google views two links with different anchor text on one page pointing to the same destination, and how that affects PageRank. The explanation is Cutts’ response to the following submitted question: What impact would two links on a page pointing to the same target, each using different anchor …

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Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future

Back in March, Google’s Matt Cutts spoke at the Search Marketing Expo, and said that Google was working on the next generation of the Panda update, which he said would be softer and more friendly to small sites and businesses. Last week, Google pushed Panda 4.0, which Cutts reiterated is a bit softer than previous versions, and also said will …

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Google Launches Two Algorithm Updates Including New Panda

Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update, and when one of them is named Panda, it’s going to get a lot of attention. Have you been affected either positively or negatively by new Google updates? Let us know in …

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Google Responds To Link Removal Overreaction

People continue to needlessly ask sites that have legitimately linked to theirs to remove links because they’re afraid Google won’t like these links or because they simply want to be cautious about what Google may find questionable at any given time. With Google’s algorithms and manual penalty focuses changing on an ongoing basis, it’s hard to say what will get …

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What Have Google’s Biggest Mistakes Been?

Do you feel like Google makes many mistakes when it comes to trying to improve its search results? Do you think they’ve gone overboard or not far enough with regards to some aspect of spam-fighting? In the latest Google Webmaster Help video, head of webspam Matt Cutts talks about what he views as mistakes that he has made. He discusses …

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Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the signal that Google’s algorithm was basically based upon is going to play less and less of a role as time …

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Matt Cutts’ Floating Head Reminds You About Your Pages’ Body Content

Google has released a new public service announcement about putting content in the body of webpages. Naturally, this features Matt Cutts’ head floating in the air. “It’s important to pay attention to the head of a document, but you should also pay attention to the body of a document,” he said. “Head might have meta description, meta tags, all that …

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Google On Criteria For Titles In Search Results

Google has talked about titles in search results in multiple videos in the past, but once again takes on the topic in the latest Webmaster Help video. They keep getting questions about it, so why not? In fact, Cutts shares two different questions related to titles in this particular video. “Basically, whenever we try to choose the title or decide …

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Google: Small Sites Can Outrank Big Sites

The latest Webmaster Help video from Google takes on a timeless subject: small sites being able to outrank big sites. It happens from time to time, but how can it be done? Do you have the resources to do it? Some think it’s simply a lost cause, but in the end, it’s probably just going to depend on what particular …

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Google’s ‘Rules Of Thumb’ For When You Buy A Domain

Google has a new Webmaster Help video out, in which Matt Cutts talks about buying domains that have had trouble with Google in the past, and what to do. Here’s the specific question he addresses: How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to …

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Google Penalizes PostJoint, Another Guest Blog Network

Google has taken out another guest blog network. This time it’s PostJoint. Techtada tweeted about it to Matt Cutts (via Search Engine Land), who responded: @techtada any link or guest blog network that claims to have "zero footprints" is waving a giant red flag. — Matt Cutts (@mattcutts) April 18, 2014 Luana Spinetti says it can “thrive outside of Google”. …

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Cutts Talks SEO ‘Myths,’ Says To Avoid ‘Group Think’

In the latest “Webmaster Help” video, Matt Cutts talks about SEO “myths”. He responds to this question: What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc.)? There are a lot of them, he says. “One of the biggest, that we always hear,” he says, “is if you buy ads, …

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Cutts On 404s Vs. 410s: Webmasters Shoot Often Themselves In The Foot

Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server sends back a status code,” he says. ‘200 might mean everything went totally fine. 404 means the page was not …

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Google Considers Making SSL A Ranking Signal

About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine Land wrote at the time, “Let me be clear, Matt Cutts, Google’s head of search spam, did not say it …

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Matt Cutts Gets New ‘Melody’ Treatment

Okay, this exists. This comes from HighPosition.com. I randomly came across it on StumbleUpon, and it hardly has any views yet, so let’s change that. If you watch Matt Cutts’ videos regularly, you owe this one to yourself. You can watch it in a more theatrical setting here. And don’t forget to check out the Matt Cutts Donkey Kong and …

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How To Make Videos Like Matt Cutts’

The latest “Webmaster Help” video from Google isn’t so much a webmaster help video, but a discussion about how they actually make these videos. It’s meant to give some advice to businesses who want to utilize online video more. There are some good, practical tips here for getting started easily and cheaply. If you’ve ever wanted to make videos like …

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