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Gartner: Digital Marketing Budgets To Increase by 10% This Year Gartner: Digital Marketing Budgets To Increase by 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities. …

Ronald McDonald Gets New Look For Social Media

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald …

Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’ Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

The 20th Most Popular Person On Google+ Tells You How To Use It Better The 20th Most Popular Person On Google+ Tells You How To Use It Better

As businesses face drastic drops in the organic reach of their Facebook posts, there are no doubt some shifting focus over to Google+. With recent reports, who could blame them? Forrester says marketers need to be using it. Shareaholic says …

This Infographic Shows What Your Customers Will Be Like Next Year This Infographic Shows What Your Customers Will Be Like Next Year

Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of …

Samsung’s Obama/Ortiz Selfie Ad Miffs White House Samsung’s Obama/Ortiz Selfie Ad Miffs White House

Earlier this week, President Obama welcomed the Boston Red Sox to the White House to honor their 2013 World Series run. It wasn’t huge news, as the President of the United States has been welcoming championship sports teams to the …

YouTube Gives Brands Their Own Creator Playbook YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest …

Gamers May Actually Prefer Freemium, Shows Report Gamers May Actually Prefer Freemium, Shows Report

For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called “freemium” model gives players a taste of a game for free while plastering the title with ads or …

LinkedIn Launches Content Marketing Score, Trending Content LinkedIn Launches Content Marketing Score, Trending Content

LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which is calculated by measuring “unique engagement,” which is gauged …

Report: Big Data A Priority Among Marketers, But Struggles Continue Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from …

Facebook Adds New Capabilities To Lookalike Audiences Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a …

Google Analytics Gets Video Campaigns Report For TrueView Ads Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Here’s How Brands Are Really Using Twitter Here’s How Brands Are Really Using Twitter

How is your business using Twitter? Most are using it simply to increase brand awareness, according to a recent survey from Social Media Marketing University. Of those polled, 79.4% said they are using it for that purpose. 58% said they’re …

Supply Chains To Be Significantly Impacted By Huge Growth Of ‘Internet Of Things’ Supply Chains To Be Significantly Impacted By Huge Growth Of ‘Internet Of Things’

Gartner is predicting a 30-fold increase in Internet-connected physical devices within the next six years, and says this will “significantly” alter how the supply chain operates, and create more “cyber-risk exposure”. So how much is a 30-fold increase exactly? We’re …

Report: Native Advertising Flourishing (Especially In Social) Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal …

Infographic Looks At Viewable Impressions’ Impact On Brand Lift Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just …

Brands Are Probably Overusing Facebook Hashtags Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when …

Pinterest Ads Aren’t Going To Be Cheap Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category …

IAB Gives Advertisers A Primer On In-Image Advertising IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, …

Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …