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Now That’s How A Brand Should Use Jelly Now That’s How A Brand Should Use Jelly
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Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone. Last week, after the app’s launch, we discussed how it might be useful for businesses out of pure …

Monster Energy Drinks Investigated By Attorneys Monster Energy Drinks Investigated By Attorneys

Your company may want to stop pushing the envelope of your product if it has a history for being a potential causation of five deaths from reports by the Food and Drug Administration. Monster Beverage Corporation, the makers of the …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Facebook Sponsored Stories Will Officially Die On April 9th Facebook Sponsored Stories Will Officially Die On April 9th
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Back in June, Facebook announced that it was going to get rid of some of its ad units in an effort to eliminate some redundancies, as many of its offerings accomplished the same goals. The company hinted at the demise …

5 Ways to Make Your Small Business Shine on Instagram 5 Ways to Make Your Small Business Shine on Instagram
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Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increased the popularity of Instagram, but it also really showed the true value of the …

Kevin Spacey Will School The Content Marketing Industry This Year Kevin Spacey Will School The Content Marketing Industry This Year

Well, you if you weren’t already planning on attending Content Marketing World this year, you have a big reason to do so now. It was announced on Friday that Kevin Spacey will be headlining the event, providing the closing keynote. …

Facebook Acquires Sports Conversation Analysis Firm SportStream Facebook Acquires Sports Conversation Analysis Firm SportStream

Facebook announced an agreement to acquire SportStream, a San Francisco-based builder of sports conversation analysis technology. The company’s technology (which is apparently patent-pending) surfaces what it deems to be the highest quality Facebook posts and tweets, as well as Instagram …

Google: Gmail Image Change Means More Accurate Open Rates Google: Gmail Image Change Means More Accurate Open Rates

Google announced on Thursday that it would begin showing images automatically in Gmail. It has always hidden them until the user has told it to show them. It has done it this way, the company says, as a precautionary measure …

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

3 Analytics Tips To Give Your Lead Generation Program A Facelift 3 Analytics Tips To Give Your Lead Generation Program A Facelift
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Nerf Rebelle: Brilliant or Sexist? Nerf Rebelle: Brilliant or Sexist?
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One of the hot toys for the 2013 Christmas season is the Nerf Rebelle series of weapon-like toys. They’ve been made available by Hasbro with little girls exclusively in mind. How do we know they’re for little girls? Well, there’s …

Native Advertising Consumption Has Jumped 44% Over The Last Few Months Native Advertising Consumption Has Jumped 44% Over The Last Few Months

As previously reported, the FTC held a workshop on the topic of native advertising this week called “Blurred Lines: Advertising or Content”. The Commission warned publishers and advertisers that some of these ads may be illegal, and encouraged them to …

Facebook For Business Expands, Will Start Regular Blog Series Facebook For Business Expands, Will Start Regular Blog Series
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Facebook announced that it has expanded Facebook for Business, its site for news and info about marketing with Facebook, into eight new countries: Korea, Japan, UK, Germany, France, Spain, Italy and Brazil. The site has also launched in 11 new …

FTC Warns Publishers About Illegal Native Advertising FTC Warns Publishers About Illegal Native Advertising
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The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending sponsored stories in with editorial content, and brought together publishing and …

Consumer Watchdog Complains About Google Again Consumer Watchdog Complains About Google Again
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Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls …

IAB Releases Playbook For Native Advertising IAB Releases Playbook For Native Advertising
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The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not billed as “guidelines,” the organization appears to be trying to develop something resembling …

Google’s ‘Proof’ That Search Ads Boost Offline Sales Google’s ‘Proof’ That Search Ads Boost Offline Sales
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Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and …

Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be

SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectiveness of their marketing campaigns. The firm surveyed 160 …

Google Talks Measurement Challenges In Analytics Presentation Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Intel to Open ‘Pop-Up’ Retail Stores Next Week Intel to Open ‘Pop-Up’ Retail Stores Next Week

Intel today announced that it will open its first ever “pop-up” stores in major cities in the U.S. The stores will appear starting next week in New York, Chicago, and Los Angeles. The idea behind the stores, according to Intel, …

This Is How You Use Instagram To Sell Products This Is How You Use Instagram To Sell Products

Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-saving coupons to use toward the products. Instagram recently launched its ad platform, but this …