All Posts Tagged Tag: ‘Marketing’

Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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Yelp Talks About Its Efforts In Ad Sales

Yelp released its Q1 earnings report on Wednesday, disappointing investors and sending its share price downward. The company did emphasize its rapid mobile growth. Another big focus of the company’s earnings call was on its salesforce. On its previous earnings call, Yelp had talked about beefing up its sales staff, saying it planned to increase sales headcount by 40% this …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Apple Watch Stars in Most Satisfying ‘Will It Blend’ Yet

For about a decade, Blendtec founder Tom Dickson has satisfied his urge to destroy something beautiful by placing expensive things inside one of his blenders and pulverizing them. This exercise, which has been performed for products dating as far back as the original iPod all the way through every generation of the iPhone, has also satisfied his urge to sell …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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New Program To Add Business Value To Pinterest

Pinterest just announced its new Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts. It’s basically like Pinterest’s version of similar programs from other social networks, such as Facebook’s Preferred Marketing Developer (PMD) program, which recently became Facebook Marketing Partners. “The program helps businesses optimize and scale their Pinterest marketing and …

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Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

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Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from Thrive Analytics. 77% said as much, while 70% wish they could take advantage of digital media to help them expand …

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Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which has declined significantly for many of them. Nanigans released its Global Facebook Advertising Benchmark Report for Q1, which it says …

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You Thought Brands Were Into Facebook Video Now…

As you know, Facebook video is booming, as is marketers’ interest in it. The company revealed earlier this year that the number of video posts per person increased 75% globally and 94% in the US over the course of one year. Globally, the amount of video from people and brands in News Feed grew 3.6x year-over-year. And that was as …

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