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Over Half Of Emails Opened On Mobile Or Tablets Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look …

Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least for the time being, but it’s still number two in that department behind Facebook, according to data from Shareaholic. The firm released a report this week finding …

Pinterest Search Gets Better For Men (And Some Growth Stats Regarding The Male Gender) Pinterest Search Gets Better For Men (And Some Growth Stats Regarding The Male Gender)

Last year, Pinterest launched Guided Search, a revamp to its search feature enabling users to find things they didn’t necessarily know they were looking for. You can start with a relatively vague keyword, and get additional options to add to …

Facebook Video Is Huge. How Should This Affect Your Strategy? Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. …

Facebook Exchange (FBX) Is Apparently On The Way Out Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting …

Report Looks At Yahoo Firefox Deal’s Impact On Paid Search Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing …

How SMBs Can Deal With Facebook’s News Feed Changes How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems …

Why Aren’t SMBs Investing More In Online Marketing? Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a …

Promoted Pins Are Really Good At Getting Clicks Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of …

How Social Media Makes Email Marketing More Effective How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate …

How Email Is Helping StumbleUpon Drive Engagement How Email Is Helping StumbleUpon Drive Engagement

Despite the fact that it continues to be a major source of traffic for many websites, StumbleUpon continues to fly somewhat under the radar for a lot of marketers. The company has recently adopted a more email-heavy approach to user …

Pinterest SEO: Things To Consider Pinterest SEO: Things To Consider

A lot of website owners and marketers are still trying to crack the Pinterest nut. If Facebook referrals start evaporating, that will no doubt be the case even more. Currently, Pinterest is second behind Facebook for driving website referrals as …

Is The End Nigh For Your Facebook Traffic? Is The End Nigh For Your Facebook Traffic?

Facebook is quickly becoming a major force in online video. Over the past year or so, brands have posted more and more video content, and it has now become even bigger than YouTube for sharing videos on Facebook, according to …

What Does It Take To Improve Email Open Rates? What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites …

Facebook Now Bigger Than YouTube For Brand Videos (On Facebook) Facebook Now Bigger Than YouTube For Brand Videos (On Facebook)

Native Facebook has become bigger than sharing YouTube videos on Facebook as far as brands are concerned. Take a moment and let that sink in, because this time last year, that was pretty much unthinkable. Brands posted 20,000 more Facebook …

IAB Gives Guidance On Ad Viewability IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply …

Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn

I don’t say this often, but this is one movie marketing promotion that you might want to consider. Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of skills. On LinkedIn. In …

YouTube Names The Top Ads Of 2014 YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time, …

Facebook Launches Mobile App Ad Improvements Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app …

Ace Metrix Ranks Top 10 Holiday Ads Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Report: Big-Spending SMBs Prioritize Search Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% …