Is marketing ruining social media? I’m interested to see the responses we get on this one, considering that many of you are marketers to one extent or another. There’s no questions that social media presents a plethora of marketing opportunities, …

How far would you go to market a promotional deal from your company? There’s the standard options of sending out some circulars and emails. You could employ the slightly more costly method of advertising on a webpage or magazine. You …

The holiday shopping season is in full swing, and this year, trends show that consumers are heading to social networks to shop. For the past several years, we’ve seen a growing shift to online shopping, so it’s not really surprising that social networks would be the next stop for gift ideas.

As social media has become increasingly interwoven into the way people communicate and seek out information, you’ve probably noticed commercials that display the URL to the company’s page on a social media site as opposed to their business’ webpage. You …

Marketing software company Optify released their predictions today about the internet marketing and social media trends we can expect to see in 2012. Citing the increasing convergence of social media and search marketing, as well as the dramatic increase of …

Samsung and their Galaxy S II continue to cramp Apple’s style. First, they toss a pie at the face of Apple’s tribe of loyalists, then Samsung wins Pocket-lint’s Gadget Award for Best Phone of the Year and then, only a …

A Brazilian advertising agency found an interesting way to market condoms, albeit violating Facebook’s policies, to potential customers on the social network. The advertising campaign, “Unexpected Babies”, sent unsuspecting men a “friend request” from their unborn child, with the message …

If you offer a web service for which you charge, will it harm sales to prominently promote a “free trial” option for possible users? According to a case study of email marketing platform GetResponse, the answer is no. Before the …

Adobe announced its intent to acquire Efficient Frontier to bolster its digital marketing strategy. The company seems to have been more focused on this side of its business with recent acquisitions and partnerships (such as its partnership with OptiMine Software …

On its UK Google+ page, candy maker Cadbury shared a photo of a couple of custom candy bars it created in honor of Google co-founders Larry Page and Sergey Brin. Why? Why not? Cadbury says, “Remember our 1kg Dairy Milk+ …

Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions. This year there was rapping: Here’s the keynote from Mikel Chertudi: Here are some of the interesting points made that people found worth sharing: …

Today’s infographic round-up features a couple of things that go hand in hand in some ways: viral marketing and mobile. Then there’s sexual harassment in the workplace. View more infographic round-ups here. Viral Marketing Cheat Sheet: ++ Click Image to …

If you own a PS3, and haven’t taken in a viewing of the “Michael” ad, then I highly recommend watching the video below. Many are saying it’s one of the greatest commercials Sony has released. The commercial has done so …

Google announced the addition of non-interaction events to its set of event tracking metrics. “”But wait!’ you ask, ‘How can an event-which measures user interaction-be non-interactive? And why would I want that anyway?,” says Patricia Boswell of the Google Analytics …

As a promotional contest designed to push Bing Shopping, Bing has launched a one-day sweepstakes that will give $100 Amazon gift cards to five lucky participants. And it’s all taking place on Twitter. The contest involves tweeting your all-time best …

Facebook is constantly making changes. Users know this, and are often irritated. Do you think Facebook changes have made it less valuable as a channel for getting apps, content, and messages to go viral? Let us know in the comments. …

Google has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this should be an increasingly important metric to track for many businesses. “Mobile advertising …

Facebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small …

How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What …

With so much hype around how great cloud computing is, it’s hard to imagine it any way other than good. The news is full of stories about what the cloud can do, the increased adoption rate of the cloud, and how more and more businesses are developing cloud applications. As a result, it would be really easy for businesses that are not on board with cloud computing to think that they’re way behind the times.

The video round-up is strictly business today. Well, almost. There is some pretty sweet Floppy drive music and some business-based comedy from an Onion guy. But plenty of marketing material too. View other daily video round-ups here. Baratunde Thurston of …