Unruly Media put out a new report looking at the impact of social video recommendations on traditional brand metrics such as brand recall, brand favorability, purchase intent and brand association. Keep in mind that this is the firm behind such …

You would think that businesses would use LinkedIn more than any other social media site because it is built for them. Facebook is the everyman social networking site. This infographic finds that LinkedIn may not be all that it’s cut …

Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that when we’re busy laughing at the newest …

Facebook and USA Today are hosting an “Ad Meter” at facebook.com/sports, where people can go to express who had the best and worst Super Bowl ads by casting votes. The voting starts at kickoff, and runs until 6PM ET on …

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

Email marketing firm Exact Target announced that it has partnered with Twitter to host marketers in downtown Indianapolis and provide daily updates throughout Super Bowl weekend. Exact Target is actually based in Indianapolis, where the Super Bowl is being held. …

Early this month, Google was caught up in some controversy related to paid linking. It’s funny how the Internet works. That seems like such a long time ago, and so many Google controversies ago. Since then, Google has sparked heated …

RIM is not in good shape, and their latest move doesn’t make it any better. RIM’s new marketing strategy for BlackBerry, announced via their blog, is The Bold Team, a group of super heroes that personify BlackBerry users. Whether it’s …

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of …

On January 12, ICANN began carrying out its controversial new plan. As WebProNews previously reported, the organization made the historical decision last year to expand the number of generic top-level domain (gTLD) names to an unlimited number. What this means is that the 22 domain name endings, including .com, .org, and others that currently exist could turn into .brand going forward.

Redbox, one of the top players in movie rental these days, is not shy about giving customers discounts. Its DVDs are already pretty low-priced (despite a minor price increase last year), but they’re always giving away free rentals for various …

McDonald’s has tasted the dark side of Twitter, following the launch of a marketing strategy involving the hashtag: #McDStories. On 01/18, McDonald’s tweeted: @McDonaldsMcDonald’s“When u make something w/pride, people can taste it,” – McD potato supplier #McDStories http://t.co/HaPM5G9F 3 days …

Earlier today, Microsoft took to Bing’s Twitter account to announce the next ad campaign for their search engine: @bingBingBing is for #doing. Catch @KevinPearce’s amazing story here & see why he embodies the true spirit of #doing: http://t.co/YI2kGCua ^dr 8 …

Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence of print advertising in the future. In fact, total spending on print advertising is projected to continue …

The youth of today might not be able to so much as get out into the shower or start cooking microwave popcorn without having a smartphone or iPod attached to their face, but when it comes to shopping? They’re still …

Google launched Search Plus Your World (SPYW) this week (as if you didn’t know), and has sent waves of controversy throughout the media – mostly with regards to competition and relevancy. But what do the changes mean for marketers? Online …

Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology. …

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though …

Groupon has launched a Wheel of Fortune-esque marketing gimmick that lets users log into Facebook and spin a virtual wheel for the chance to win deals with select Groupon merchants. It’s called Clicky the Clickable Value Wheel,” and it has …