All Posts Tagged Tag: ‘Marketing’

Brands Get Way To See When They Appear On Tumblr

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on a daily basis, this could provide a good opportunity for companies to get a better feel for what their Tumblr …

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Snapchat Said To Be Adding Content And Ad Business Called ‘Snapchat Discovery’

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. This is according to a report from The Wall Street Journal, which cites people briefed on discussions the company has …

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Facebook Lets Advertisers Get In Front Of The Same People More Frequently

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News Feed experience for people,” Facebook said in the email. “On an ongoing basis, we implement changes to improve the quality …

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Google Announces Website Call Conversions

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the click-to-call portion of your ad, and checked out your site first. According to the company, 70% of all mobile searchers …

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AdWords Adds Close Variant Matching To All Exact And Phrase Keywords

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply be the default for exact and phrase match. The example Google gives is that a searcher might search for “kid …

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Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more businesses in. The company confirmed to TechCrunch that it is selecting businesses from the waitlist, and those active using Pinterest. …

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Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook Ad Reports. You’ll see “Cross-Device” on the left-hand side. “Imagine seeing an ad for a product on your mobile phone …

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Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. These campaigns and pricing are available in beta to SMBs and API partners around the world, and will be rolling …

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Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way that artists and content creators thrive in today‚Äôs entertainment landscape.” If you’ll recall, Spacey gave a tremendous presentation about the …

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Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]

Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for brands in the U.S., indicating that Instagram is seeing three times the engagement per post compared to Facebook. The firm shared the following stats with AdWeek: – 2.5 million brand posts on Facebook …

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Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers, and 30-second TV spots, but today’s advertising is very different. The Internet requires a vastly …

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LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and social advertising programs. It specifically caters to B2B customers. “B2B marketers use Bizo to target prospects within professional segments, and …

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