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Vine Sees Near YouTube-Level Engagement on Twitter Vine Sees Near YouTube-Level Engagement on Twitter

If you’re a brand who’s looking to expand its social media strategy – you better give Vine a look if you’re not already. New data from SocialBakers suggests that Twitter users are almost as likely to engage with your Vine …

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other …

Facebook Is Killing Its Sponsored Search Results Facebook Is Killing Its Sponsored Search Results
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Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the following statement: In keeping with the goal of streamlining our ad products, starting in …

Is The Facebook Hashtag A Game-Changer In Marketing? Is The Facebook Hashtag A Game-Changer In Marketing?
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There have been rumors that Facebook would launch functional hashtags for quite some time, but on Wednesday, these became a reality, as Facebook announced that hashtags will now be clickable. The feature is currently in the process of rolling out. …

Facebook Gives Marketing Advice For New Hashtags Facebook Gives Marketing Advice For New Hashtags

As previously reported, Facebook just announced the launch of hashtags and its bigger “public conversations” initiative. As marketers who have Twitter experience know, the hashtag can have pretty powerful ramifications for campaigns. The best part about Facebook hashtags from a …

Facebook Is Getting Rid Of Over Half Of Its Ad Units Facebook Is Getting Rid Of Over Half Of Its Ad Units

Facebook announced today that it is cutting the number of ad units it offers to marketers in half. Actually, they have 27 different ad units right now, and when all is said and done, it will be less than half …

Twitter Reportedly Working On Answer To Facebook Exchange Twitter Reportedly Working On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Twitter Has Marketers And Advertisers In Mind This Week Twitter Has Marketers And Advertisers In Mind This Week

Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters. Today, the company announced the availability of TV ad targeting, which has been developed through its …

Can Yahoo Keep Its Promise Of Not ‘Screwing Up’ Tumblr? Can Yahoo Keep Its Promise Of Not ‘Screwing Up’ Tumblr?
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On Monday, Yahoo announced that it has signed an agreement to acquire the massively popular social blogging platform Tumblr for $1.1 billion. Like most major Internet acquisitions, the move has proven controversial. Is this acquisition going to be good or …

Google Discusses Google Play SEO For First Time Google Discusses Google Play SEO For First Time
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Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply didn’t exist when the industry first came into being. One of …

Native Advertising Trend Has Some (Including Google) Concerned Native Advertising Trend Has Some (Including Google) Concerned
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Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Domino’s Creates A DVD With Pizza Smell As Part Of New Ad Campaign

Domino’s is no stranger to odd and bizarre marketing stunts. It’s latest – a DVD that smells like a pizza – may be one of its strangest (and most brilliant) yet. Creativity Online reports that Domino’s Brazil has teamed up …

Google Announces A New AdMob Revamp Google Announces A New AdMob Revamp

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer …

JC Penney’s New Ad: You Came Back To Us, Thank You JC Penney’s New Ad: You Came Back To Us, Thank You

A couple weeks ago, JC Penney put out an ad essentially begging customers to come back after alienating a third of them, and dropping holiday sales by 32%. The ad, which has since been set to private on YouTube, said, …

’105-Year-Old Bacon Woman’ The Latest Oscar Mayer ‘Old People And Meat’ Campaign ’105-Year-Old Bacon Woman’ The Latest Oscar Mayer ‘Old People And Meat’ Campaign

A 105-year-old woman who loves bacon has gone viral. Pearl Cantrell, apparently eats bacon for every meal, and even tries to convince her family and friends to eat more. Naturally, Oscar Mayer saw an opportunity to use her as something …

TripAdvisor Launches Review Express Email Marketing Tool TripAdvisor Launches Review Express Email Marketing Tool
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TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses’ behalf. While some have raised spam-related concerns about the product, as far as we can tell, it basically operates like other …

Is International SEO More Important Now? Is International SEO More Important Now?
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Ranking in search engines, particularly Google, is not getting any easier, but how often are you considering the search engines around the globe? Many in the industry see international SEO as only gaining in importance. Do you think it’s more …

J.C. Penney Apology Ad Asks Customers to Come Back

It’s no secret that J.C. Penney has been losing customers over the past year. The company hired Apple exec Ron Johnson as CEO and began turning the department store pricing model on its head. Instead of setting high prices with …

Google Launches Enhanced Campaigns Upgrade Center Google Launches Enhanced Campaigns Upgrade Center
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Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the …

Microsoft Launches ‘versaTiles’ Ad Format For Outlook.com Microsoft Launches ‘versaTiles’ Ad Format For Outlook.com
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Microsoft introduced a new ad format for Outlook.com today, called versaTiles. It’s currently being sold in the U.S. and Brazil, but will also soon launch in Australia, Canada, France, Germany, Italy, Japan, Netherlands, Spain and the U.K. The format consists …

Twitter Ads Get Keyword Targeting Twitter Ads Get Keyword Targeting

Twitter has announced the launch of keyword targeting in timelines as a new feature for its ad platform. It is rolling out today in all languages and markets (where Twitter Ads are supported). The feature is available in the full …