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Is International SEO More Important Now? Is International SEO More Important Now?
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Ranking in search engines, particularly Google, is not getting any easier, but how often are you considering the search engines around the globe? Many in the industry see international SEO as only gaining in importance. Do you think it’s more …

J.C. Penney Apology Ad Asks Customers to Come Back

It’s no secret that J.C. Penney has been losing customers over the past year. The company hired Apple exec Ron Johnson as CEO and began turning the department store pricing model on its head. Instead of setting high prices with …

Google Launches Enhanced Campaigns Upgrade Center Google Launches Enhanced Campaigns Upgrade Center
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Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the …

Microsoft Launches ‘versaTiles’ Ad Format For Outlook.com Microsoft Launches ‘versaTiles’ Ad Format For Outlook.com
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Microsoft introduced a new ad format for Outlook.com today, called versaTiles. It’s currently being sold in the U.S. and Brazil, but will also soon launch in Australia, Canada, France, Germany, Italy, Japan, Netherlands, Spain and the U.K. The format consists …

Twitter Ads Get Keyword Targeting Twitter Ads Get Keyword Targeting

Twitter has announced the launch of keyword targeting in timelines as a new feature for its ad platform. It is rolling out today in all languages and markets (where Twitter Ads are supported). The feature is available in the full …

‘Ship My Pants’ Ad Seems To Be Working For Kmart ‘Ship My Pants’ Ad Seems To Be Working For Kmart
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Earlier this week, we looked at a new Kmart ad entitled, “Ship My Pants”. It pretty much came out of left-field. I don’t think anyone would’ve expected an ad like this from Kmart, and perhaps that’s the point. If you …

BlueGlass USA Is Low On Cash, High On Debt BlueGlass USA Is Low On Cash, High On Debt

Digital marketing agency BlueGlass has apparently happened upon some troublesome times. Patrick Price, managing director of BlueGlass EMEA, tweeted out this YouTube video addressing the situation: Follow @Idealizer Patrick C. Price @Idealizer #BlueGlass Update 1: This is where we stand …

Facebook & GM Revive Advertising Relationship After Last Year’s Pre-IPO Breakup Facebook & GM Revive Advertising Relationship After Last Year’s Pre-IPO Breakup

After a highly publicized split nearly a year ago, it looks like Facebook and General Motors are getting back together. GM has confirmed to Ad Age that they have decided to once again throw some advertising dollars into Facebook. “Chevrolet …

AOL Announces Marketplace by AdTech AOL Announces Marketplace by AdTech

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and …

Klout Launches Klout For Business Klout Launches Klout For Business

Klout announced the launch of Klout for Business on Thursday with the tagline, “Find the influencers in your audience.” Klout for Business is a set of tools including Klout Perks and audience insights to help businesses get influencers to share …

Facebook Rolls Out ‘Lookalike Audiences’ Targeting Globally Facebook Rolls Out ‘Lookalike Audiences’ Targeting Globally
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Last month, Facebook began testing a new targeting feature for marketers called lookalike audiences. Today, the company announced the global launch. The feature enables marketers to target audience segments with similar common attributes (interests, demographics) to the customers a marketer …

Twitter Unveils New Interest, Device, and Gender Targeting for Self-Service Advertisers Twitter Unveils New Interest, Device, and Gender Targeting for Self-Service Advertisers

Twitter has just announced some big improvements to its invitation-only self-service ad platform that make it easier for businesses to target the right kinds of users with their paid ads. Now, when deciding who to promote their accounts and tweets …

Mr. Wolfdog Is Old Spice’s New Marketing Chief [VIDEO]
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Old Spice has just introduced their new chief director of marketing to the world, and he’s a wolfdog. This is going to go places, I can feel it. “Sometimes you gotta eat people, America. That’s how business works.”

The New Facebook News Feed: What Users, Businesses, and Developers Need to Know The New Facebook News Feed: What Users, Businesses, and Developers Need to Know
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Yesterday, at an event at their Menlo Park headquarters, Facebook unveiled a radical redesign of their core product: the news feed. Unlike Graph Search or Gifts (two of the last big products that Facebook’s unveiled), the news feed is not …

What Will Mobile Bring to Consumers and Marketers in 2013? What Will Mobile Bring to Consumers and Marketers in 2013?
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The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this …

Toys Get Sex Change: LEGO “Girl Toys” Sell Big
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LEGO seems to have accomplished what even the company itself had not thought possible. The company, known for its Star Wars and super hero toy sets, has created a brand specifically aimed at attracting young girls – and sales have …

Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’ Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’
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Ken Segall, the marketing man responsible for Apple’s “Think Different” campaign as well as for putting the “i” in “iMac,” has a message for Apple: Samsung is crushing you right now. At least in terms of advertising. In a new …

YP Says It’s Number Two In Mobile Ad Revenue YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue …

Google Posts Multiscreen Brand Building Webinar Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google …

Adobe, HootSuite Talk About New Twitter Marketing Integrations Adobe, HootSuite Talk About New Twitter Marketing Integrations

As previously reported, Twitter has officially launched its Ads API. Initial partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. Adobe shared some early results, as its Media Optimizer tool (which manages over $2 billion in annual ad spend) utilizes …

Twitter Officially Launches Twitter Ads API Twitter Officially Launches Twitter Ads API

Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. “Since we launched Promoted Tweets in April 2010, marketers have …