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Online Brand Fraud Poses Challenge To Marketers

Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council. The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud. Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.