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Marketers Articles

Microsoft’s Mich Mathews Stepping Down

Irony anyone?  This week, Microsoft is hosting “Imagine 2011,” a marketing leadership summit at its Redmond, Washington headquarters.  Late last night, Microsoft’s global marketing head announced she will be leaving the company. Mich Mathews, a former General Motors employee, has …

Privacy Issues Holding Back Online Behavioral Advertising

More and more marketers are shying away from online behavioral advertising (OBA) over concerns about consumers’ privacy, according to new report by the Ponemon Institute.

The report, "Economic Impact of Privacy on Online Behavioral Advertising," found 70 percent of companies agreed behaviorally targeted advertising significantly increased marketing and sales performance, but most have limited their online ad budgets over privacy concerns.

Online Brand Fraud Poses Challenge To Marketers
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Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council.

The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud.

Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.