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What Managers Might Not Know About PR

O.K., you manage something like human resources, distribution, special projects or finance for a business, non- profit, government agency or association. And, oh yes, you're pretty darn good at what you do.

Managers: Don't Write Off Public Relations!

There are those among America's managerial cadre who will write off public relations because they've been getting little more for their PR dollar than brochures, special events, reporter chatter and press releases.

Managers: You Know YOUR Job, but What About Public Relations?

Sure, you're a business, non-profit, association or government agency manager specializing in activities like sales, human resources, distribution, finance, program management or any of many other operating functions.

Managers: Should Your PR Budget Stress Tactics or Strategy?

If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you're missing the best PR has to offer.

Managers: Yes, You DO Need Public Relations

Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.

Why Web Managers are Leaders

The Web requires leadership if it is to achieve its full potential. That leadership will rarely be given by senior management. So that means it's up to you.

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed.

Managers: Here's a PR Template For You

Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.