All Posts Tagged Tag: ‘long tail’
Many organic campaigns start out with high expectations. There is clear focus and intent on working head keywords to drive traffic and begin branding efforts. However every seasoned SEO knows that with a focused plan, heads will eventually turn to tails. Remain pertinacious, and the the tail will continue to grow and ultimately result in what is known as the …
When something seemingly insignificant is able to control a more powerful entity, talk of the tail wagging the dog occasionally comes into play. But according to a new report from Hitwise, the long tail of search is capable of something more akin to launching the dog into orbit.
Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.
That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.
If you haven’t gotten the message yet that your website content needs to be as original and niche as possible for long-term search engine visibility, it’s time to get it and to hold on to it as you might the long tail as it pulls you along. But generating that extra searchable content isn’t a picnic, now is it?