Quantcast
Read WebProNews
With Friends!
 
New J.C. Penney Logo Spotted in Ads and Mailers

New J.C. Penney Logo Spotted in Ads and Mailers

By Sean Patterson May 16, 2013

J.C. Penney has had a rough year for its brand. When former Apple executive Ron Johnson took over as the company’s CEO, he transformed the company, eschewing established department store pricing schemes such as coupons and constant sales in favor …

Noteworthy Videos
Google Finally Adds Moon Themed Logo
· 24 Comments

UPDATE 2: It looks as though Google waited until we actually landed on the Moon to update their logo. Well played Google, well played.

MySpace Trying To Get Their Act Together

"…simplifying and unifying our site is fundamental to our success going forward. MySpace should feel like one platform – not 15 sites loosely stitched together. We consider our diverse content offering a strength but too many logos and disorganized verticals makes the site difficult to navigate and creates confusion about our brand identity.

Netflix and Logo Strike a Deal

Everyone’s favorite (or mine at least) online DVD rental provider Netflix has signed a new deal with Logo, a cable channel owned by MTV Networks that specializes in gay and lesbian-themed programming.

According to Variety, under the deal Netflix will exclusively distribute 3 shows via its rental service.

In exchange, Logo will promote Netflix on the channel, and on it’s 36gay.com and NewNowNext.com websites.

Blogger Bullied To Remove Avis Logo

U.S. blogger Eric Turkewitz, a lawyer who writes a personal injury blog has been told by car rental company Avis to remove an image of its logo from his blog posting or face charges of trademark infringement.

Google Logo Honors Soviet Accomplishment

Sputnik was the first artificial satellite to achieve orbit.  It started off the great Space Race, and the United States and the Soviet Union both made amazing advances in those decades.  But Sputnik was, after all, a creation of the Soviet Union, and it’s frustrated some onlookers to see Google honor it.

Google’s Dahl Logo Was Pulled

Last Thursday, Google put up a special Roald Dahl logo to celebrate the birthday of the author of works like Charlie and the Chocolate Factory and James and the Giant Peach. Some hours later the logo was gone, not getting its typical 1-day period in the spotlight*.

Marketers vs. Lawyers (Sears)

Every company is interested in online community and Web 2.0 functionality today, and retail giant Sears is no exception. After seeing a post by Bill Green at Make the Logo Bigger about the retailer’s first effort in this area, I can only conclude that Sears outsourced their community development to their corporate legal team. Signing up for the My SHC Community requires agreeing to an ultra-lengthy privacy policy that Green concluded didn’t offer much privacy.

Wikipedia Logo Gets It Wrong

I’m pretty good at spotting spelling mistakes and grammatical errors, but this is something that I wouldn’t ever have noticed: Wikipedia’s logo contains two goofs.

Turkish Google Users Want Special Logo

A “national Google campaign” from Turkey is jealous of special logos some countries get (“Such as 4th of july logo for Americans” or “Australia New Zealand Army Corps … day logo for the martyr in Gallipoli for the Australians”) and demands customized logos from Google Turkey “on our nations special days.

Flickr, Bad Retailers, Bad Clients, Old School Nostalgia

1) Smart Use of Flickr # 273 Core 77

Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.