Sometime over the last 24 hours TechCrunch launched a redesign of their popular blog. Apparently the design began back last fall, before AOL’s acquisition of TechCrunch and suffered “innumerable twists and turns along the way“, according to Dave Feldman, product manager for the redesign.
What do you think of the redesign? Tell us what you think in the comments.
People are creatures of habit, enjoy repetition with few welcoming change. With that philosophy in mind, some “Negative Nancy’s” are sharing their feelings, in 140 characters or less… most notably being Kevin Rose, co-founder of Digg.
@kevinrose
Kevin Rosewhoa, new @TechCrunch redesign.. not loving the 8bit logo
13 hours ago via Twitter for Mac · powered by @socialditto
@kevinrose
Kevin Rosewhoa, just loaded @techcrunch on my Packard Bell 286SX16 w/CGA graphic, it’s breathtaking! 11 hours ago via Twitter for Mac · powered by @socialditto
@kevinrose
Kevin Rose.@arrington if you rollback your redesign I’ll rollback to Digg v3… 11 hours ago via Twitter for Mac · powered by @socialditto
Rose isn’t standing alone as Chris Sacca, famed venture investor, was a little more comical critical of the new look.
@sacca
Chris SaccaThe new @TechCrunch fonts leave me expecting cock shot exposés riddled with sponsored links for diet pills and e-cigarettes. 8 hours ago via web · powered by @socialditto
@sacca
Chris Sacca@alexia Well, to be clearer, @techcrunch looks like it was pimp-slapped by Interstate Bold and pearl necklaced by Caps Lock. 8 hours ago via web · powered by @socialditto
@sacca
Chris Sacca@arrington Dude. I can’t stop scrolling down the page looking for the nip slip articles. I wish all this tech content weren’t in the way. 8 hours ago via web · powered by @socialditto
The criticism isn’t just limited to people with Internet fame, as thousands of everyday TC readers are jumping on the “we hate the new look / logo” bandwagon.
@Angry_Drunk
Darby LinesI don’t get all the hate for the TechCrunch re-design. A shitty site *should* have a shitty design. Sort of an early warning system. 12 minutes ago via Seesmic Desktop · powered by @socialditto
@AmritaMathur
Amrita MathurThe @techcrunch site re-design is nice enough, but it feels like we’re going back in time. Not happy w the distracting hot topics bar either 8 minutes ago via web · powered by @socialditto
@obeattie
Oliver BeattieWell, the new @TechCrunch design is… interesting. Still slow as shit thanks to all those iframes (that could easily be loaded on demand now) 9 minutes ago via Twitter for Mac · powered by @socialditto
Too be fair, there are those who actually like the TC redesign, and welcome the modifications to the blog.
We’re sure that TC knew what they were getting themselves into, as they have a blog post titled “Redesigning TechCrunch: We Picked This Logo Just to Piss You Off“. Well congrats, as this seems to be the exact sentiment being shared on Twitter.
In the post Feldman talks in depth about the controversial logo:
“I love it, though that’s no accident: we went through many, many options with Code & Theory before finding one we liked. It’s bold, simple, and versatile. It works in any context — from a tiny monochrome icon to a mosaic on a poster. It fits the TechCrunch brand perfectly. And no, we didn’t build it in Minecraft. We used AOL Paint, which comes free on the AOL CD and has this sweet UltraLogoMatic2000 feature.”
Personally, the logo is the only part of the re-do I don’t like. Actually, for the most part it just feels like an everyday WordPress site, nothing more, nothing less.
Do you like TechCrunch’s new logo? Tell us your thoughts in the comments
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