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Highlight CEO: We Have the Potential to Be the Next Twitter, Foursquare Highlight CEO: We Have the Potential to Be the Next Twitter, Foursquare
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Ambient social networking is taking the world by storm as startups such as Highlight are beginning to resonate with people. In case “ambient social networking” is new to you, it is a location phenomenon that runs silently in the background …

Facebook Adding Friends And Locations To Apps Facebook Adding Friends And Locations To Apps

Facebook is consistently updating their API to let app developers add all the great stuff about Facebook into their own apps. With this new update, I can not only tell people what I ate, but I can also tell them …

Interview: uberlife Launches to Turn Online Connections into Real World Friends Interview: uberlife Launches to Turn Online Connections into Real World Friends

With SXSW starting tomorrow, many startups are launching in hopes of becoming the next Twitter or Foursquare. One of the startups that shares this dream is UK-based uberlife. The company launched in the UK in January and launched its U.S. version earlier this week.

Spark Capital Makes a Substantial Investment in Foursquare, Purchases $50 Million in Stock Spark Capital Makes a Substantial Investment in Foursquare, Purchases $50 Million in Stock

Spark Capital is providing its employees with more liquid assets by purchasing fifty million dollars worth of Foursquare’s company stock. Foursquare has 15 million registered users who have collectively checked in 1.5 billion times and has generated information about some …

Google+ Search Results: Now You Can Filter By Location Google+ Search Results: Now You Can Filter By Location

Google just added a new search feature to Google+ that allows you to filter search results by location. And here’s how you do it: First, perform a search within Google+. It could be anything – from sunsets, to football, to …

Foursquare Extends AMEX Small Business Deals Foursquare Extends AMEX Small Business Deals
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Foursquare is extending a promotion that allows users to check-in to certain participating small businesses to receive cash credits on their credit cards. The original deals debuted on Small Business Saturday, the day after Black Friday set aside to shop …

What’s Facebook Have Against This Effin Town? What’s Facebook Have Against This Effin Town?
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Over the weekend, a story emerged about a woman, and small town in Ireland, and some odd Facebook censorship. Ann Marie Kennedy is incensed that Facebook will not allow her to list her hometown as Effin, Ireland. No, she isn’t …

Google Makes Some Changes To AdWords Location Targeting Google Makes Some Changes To AdWords Location Targeting
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Google announced that it has connected location targeting in AdWords to Google Maps to provide more info about locations, make relevant location suggestions and improve accuracy in targeting. Along with this, they’ve refreshed the location targeting interface in AdWords. “Let’s …

Steve Jobs on iCloud in ’97, HK Apple Store & Social Good Steve Jobs on iCloud in ’97, HK Apple Store & Social Good

Today’s video round-up features a vintage Steve Jobs clip, some location-based marketing advice from social media guy Chris Brogan, some thought-provoking discussions from Mashable’s Social Good Summit and a few other goodies. View other daily video round-ups here. Steve Jobs …

How WhosHere Is Helping Users Connect and Law Enforcement Fight Crime How WhosHere Is Helping Users Connect and Law Enforcement Fight Crime
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With so many deals, coupons, and social activity revolving around location, it’s not really surprising that popular location-aware app WhosHere recently exceeded 3 million downloads. According to Stephen Smith, the co-founder of myRete, which is the maker of WhosHere, the downloads have increased 53 percent since the first of the year.

Loopt Details Partnership with Groupon Loopt Details Partnership with Groupon

It looks like some users can access even more deals after Loopt and Groupon teamed up in an effort to help both merchants and consumers. Last week, the companies announced the integration of the daily deals service’s Groupon Now product into Loopt.

The State of the Location Industry The State of the Location Industry
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The location industry has seen a lot of growth over the last year or so. Not only have more location-based services emerged, but some of the early players have also matured as businesses. In the past year, we’ve seen Facebook enter the market with Places and Foursquare hitting 8 million users.

How Placecast Takes Geo-Fencing to the Next Level

Geo-fencing is a new term that is starting to be used frequently in mobile marketing circles. Wikipedia describes it as, “a virtual perimeter for a real-world geographic area.” When this idea is integrated into mobile phones, it doesn’t take long to understand why geo-fencing is becoming a buzz term for mobile marketing.

What Bing Is Doing to Stay Strong in Search
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Recent search data from Experian Hitwise, comScore, and, most recently Compete, all indicate that Bing is gaining market share. Interestingly, the data also shows that Google’s market share has dropped slightly. According to Stefan Weitz, a director with Bing, the search engine has grown every month since its launch.

Why Foursquare Is the Leader in Location

Popular location-based service Foursquare was full of announcements at SXSW this year. According to Eric Friedman, the Director of Business Development for the startup, all of the announcements fit into the following categories: Discovery, Engagement, and Loyalty.

Location-Based Marketing With More Power Than Facebook
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There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren’t the only way to reach consumers on a location basis. Familiar with digital out-of-home advertising? It’s not exactly new and trendy, but there is a growing number of opportunities in this space as well.

Foursquare Grows By 3,400% – Are You Part Of It?

Foursquare grew by 3,400% in 2010, according to the company, with total check-ins reaching 381,576,305 around the world (in every country) – plus one from outer space, when an astronaut checked in from the International Space Station in October.  It has 6 million users.

Will Location-Based Services Break Out in 2011?
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Location-based services continue to get a great deal of attention as more services pop up, existing ones add features and integrations, and businesses find ways to take advantage of them. You can bet that this space is only just getting started. Over the next year, we’re going to see a lot of innovation in location-based services/check-in apps. 

Google Adds Emphasis On Location Setting
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The next time you Google something with a local angle, a slightly different page of search results may appear.  Google’s decided to update its approach to presenting local results by making individuals’ location settings clear.

Confirmed: Google Buying Quiksee
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Update: Quiksee has confirmed the acquisition. The company says on its blog:

We are delighted to announce that Quiksee has been acquired by Google! 

We’ve learned a lot from our previous work at Quiksee, and we look forward to bringing our  experience, creativity and insight to Google. Both Google and Quiksee share the same innovative  vision, and while we can’t share any future product plans, we look forward to the opportunity to  contribute and do great things together in the future. 

Booyah Taps Google Maps API, Places to Take MyTown International

Booyah announced today that it is taking MyTown international.

 The company has launched support for MyTown (for the iPhone, iPod touch and iPad) across Canada, the United Kingdom and Australia. The company says this makes MyTown the first to support global check-ins utilizing the recently launched Places Web Service via the Google Maps API.