All Posts Tagged Tag: ‘Local Search’

Apple Maps Is More Important To Your Business Than Ever

Apple Maps Is More Important To Your Business Than Ever

If you run a small business and aren’t taking Apple Maps seriously as a place where people will find your business, you may want to rethink that. Do you pay attention to your business listing in Apple Maps? Have you seen any indication that it’s an important tool for people to find your business? Let us know in the comments. …

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Google Pilots Local Business Markup for Knowledge Panels

Google Pilots Local Business Markup for Knowledge Panels

Last week, Google launched the Google My Business API to let big businesses and third parties integrate with the Google My Business platform and publish updates to customers on Google Search and Google Maps. Businesses can use the API to set special holiday hours, for example, and update them across all locations. The special hours feature was added to Google …

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Facebook Professional Services Is Pretty Similar To Facebook Places…but for Services

Facebook Professional Services Is Pretty Similar To Facebook Places…but for Services

Earlier this year, Facebook put out a new local search and discovery tool at Facebook.com/places, giving users a look at places with Facebook Pages, including those your friends have been to (with their comments) and others with reviews from strangers. The directory lets you browse through restaurants, hotels, bars, cafes, public attractions, arts & entertainment, gyms, movie theaters, schools, theaters, …

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Google My Business Now Lets You Close, Reopen Business Locations

Google My Business Now Lets You Close, Reopen Business Locations

Google announced on its Advertiser Community site that Google My Business will now let you mark a location closed in the list view to keep users up to date. You can also now reopen a location if need be. Google’s Elizabeth P. writes (via Search Engine Roundtable), “Multiple locations cannot be closed or reopened via spreadsheet, but you can close …

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Google Lists Google My Business Listing Visibility Factors

Google Lists Google My Business Listing Visibility Factors

Update: Google has changed language to remove “clicks”. Very interesting. Your business listings on Google aren’t going to do much for you if people don’t see them. Just having one isn’t enough. You need to make sure it’s optimized. Google employee Rahul J posted on the company’s Advertiser Community site about how to optimize your listing. He gets into fundamentals …

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Pinterest Updates Billions Of Place Pins With Location Data And Info

Pinterest Updates Billions Of Place Pins With Location Data And Info

Two years ago, Pinterest launched Place Pins adding a travel magazine-like experience to the popular social/search site. These enabled users to see information like the address of a place, phone numbers, etc. in a format designed to look natural to the Pinterest experience. This week, Pinterest announced the update of seven billion pins with new location data and info. This …

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Google My Business Gets A Refresh

Google My Business Gets A Refresh

Google announced the launch of a new redesign for Google May Business. This includes updated navigation, which the company says is aimed at making it easier to access the product’s primary features and providing better access to multiple locations for those using Google My Business Locations. Google’s Marissa Nordahl made the announcement in a Google product forum (via Search Engine …

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Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Facebook may be doing more with is ads to help local businesses, but local search is still much more effective. BrightLocal recently released results from a survey (via Search Engine Land) finding that local search drives more clicks and calls than any other marketing channel as well as greater ROI than any other digital marketing channel. The firm polled local …

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Where Your Business Needs To Be Listed For Apple Maps

Where Your Business Needs To Be Listed For Apple Maps

It’s hard to believe, but it’s been three years since Apple dropped Google Maps from iOS in favor of its own maps offering. It got off to a rocky start, and Google would later offer iPhone users a new Maps app, but Apple has improved its own offering over time. Apple gets its business listings from a lot of different …

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Bing Adds Quick Answers For Local Info

Microsoft announced that Bing will now display quick answers to queries related to local information. These come in the form of “facts” at the top of the search page, which provide things like phone numbers for restaurants, hours of local stores, and directions to people’s houses. “Need help figuring out whether that unbelievable sale item is still around and you …

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Yelp Reviews Say More Than You Realized

Yelp reviews can have a tremendous impact – for better or for worse – on a business. They can dictate whether or not a customer decides to visit. This is one of the reasons the site/app is so controversial with businesses. There may actually be more to reviews than meets the eye, however. Do believe Yelp reviews have any significant …

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Facebook Has A New Directory For Local Places

Facebook has an interesting new local search and discovery tool available at Facebook.com/places. It gives users a look at places with Facebook pages, including those your friends have been to (with their comments) and others who have left reviews. The directory lets you browse through restaurants, hotels, bars, cafes, public attractions, arts & entertainment, gyms, movie theaters, schools, theaters, grocery …

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Tool Claims To Show Google Search Bias

As recently reported, Yelp has formed a coalition (not entirely unlike the FairSearch Coalition) with other Google critics/competitors Consumer Watchdog, Jameda, HolidayCheck, TripAdvisor, and Fight for the Future. The group launched the site Focus on the User, which comes with a downloadable Chrome extension to show you how Google “manipulates” search results to inject its own content and reviews from …

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Yahoo Buys Zofari For Local Search

Yahoo has acquired Zofari, which offers a local search and discovery app of the same name. It first launched in 2012. Zofari announced the acquisition on its website (via TechCrunch), where it says: Since our very first alpha in 2012, our goal has been to deliver brilliant local recommendations in the fastest way possible, and essentially, make the world an …

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Yelp Launches Mobile Review Translation On iPhone

Yelp announced the launch of automated review translation in its iPhone app. They offer reviews in fifteen languages in 27 countries. As the company continues to expand internationally, this will only become more important. The app makes use of Bing Translator (you didn’t think they were going to go with Google, did you?), and lets you tap to translate a …

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Foursquare Tells Businesses Its New App Is Better For Them Too

As you may know, Foursquare launched its new check-in-less app today. If you want a rundown on what to expect as a user, read this. Given that the focus of Foursquare has shifted from check-ins to local search, you can imagine that it might have some implications for small businesses. Naturally, the company is telling businesses that the new app …

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Foursquare’s New, Still Check In-Less App Is Here

Foursquare went and pissed a bunch of people off when they decided to “unbundle” and separate the core functions of their main app into two apps. They relegated check-ins to a new app, called Swarm, and promised that Foursquare would relaunch in the summer as an app entirely devoted to local search and recommendations. Some with an if it ain’t …

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Google Update Hits Local Search Results

Google has reportedly launched a significant algorithm update that’s shaken up local search results in the United States quite a bit. Following a tip from Brian May on Twitter, local search watcher Mike Blumenthal reported on the “turmoil” in local search results. Anybody else seeing map pack missing for real estate searches? @mblumenthal @davidmihm @localseoguide — Brian Mayo (@brianmayo) July …

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Google Maps Apps Get New ‘Explore’ Feature

Google announced that it has added a new Explore button to the Google Maps app on Android and iOS, giving users a better way to discover places of interest that are nearby. There was already a “Nearby” feature, but now there’s a button, which makes it easier to find places to go, and it takes more than just your location …

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Check-in Out: Foursquare Officially Kills Check-ins

Just a few hours after touting Swarm’s success in becoming users’ go-to place for check-ins, Foursquare has announced that starting tomorrow, all check-ins will be moving to that app. For the first time since its launch in 2009, you won’t be able to check in using Foursquare. Back in May, Foursquare decided that to survive and flourish, they were going …

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Google Launches Upgraded AdWords Location Extensions

Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts. The idea is that your ads will make it easier for consumers to actually find info about your business. “Consumers increasingly look online for information such as …

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Google Maps For iOS Gets An Update

Yelp has been complaining about trying to compete with Google for years now, but recently, it became an official complainant against the company in its ongoing antitrust case in the EU. With that, Yelp must love Google’s new Google Maps app for iOS, which appears to go after Yelp even harder than before. Here’s what’s listed in the “what’s new” …

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Foursquare Finally Moves Beyond the Check-In by Ditching It

Foursquare has been incredibly quiet since late last year. In December, the company touted 45 million users and $35 million in new funding–but since then they’ve made little to no waves. No major updates, and no big changes. Well, now we know why. Today, Foursquare is announcing that they are splitting the core functions of the service into two separate …

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Google Removes Some Zagat Reviews, Says Overall Ratings For Businesses May Be Affected

Some businesses may soon find that their ratings on Google have changed for better or for worse. They’re doing away with old anonymous Zagat reviews – the ones where the person’s name is “A Zagat User.” Google’s Jade Wang wrote in the Google and Your Business forum (via Barry Schwartz): To show a consistent reviews experience to our users, reviews …

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Yahoo And Yelp Partner On Local Listings

Well this is interesting. We were just talking about how Yelp is growing like a weed, and seems to be unstoppable. We were also talking about how Yahoo is looking for a way out of its partnership with Microsoft, and wants to build its own search technology again. Now, Yahoo and Yelp are reportedly joining forces to help Yahoo improve …

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Facebook Discusses Ranking Graph Search Results

About a month ago, Facebook finally added the ability to find status updates and other posts in Graph Search, though the feature is still slowly rolling out (like pretty much everything else Facebook announces – “new” News Feed anyone?). Since then, Facebook has killed the privacy setting that lets you hide from other users in search. Now, the company has …

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Google Adds Local To Google Shopping, Product Listing Ads

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When a user searches for a product on Google, they may now see a PLA from a local store, and land …

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Yahoo Continues Product Refreshes With New Yahoo Maps

Yahoo continues to launch redesigns for many of its products. Today it’s Yahoo Maps. The company announced that it is launching a refreshed Yahoo Maps experience for desktop users in the U.S. “The new Yahoo Maps makes it easier to explore and experience where you are, see where you’re headed and figure out the best route to get there,” says …

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Foursquare Now Lets You Search by Specific Foods in Your Area

Foursquare has just made another small step in their push to challenge Yelp, Google Places, and other local search and discovery apps. Starting today, Foursquare users can now search for specific food items and the app will pull up the various locations in the area where they can be found. “Just type what you’re looking for into Foursquare and we’ll …

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Google Launches New Zagat (Desktop, Android, iOS)

Google announced the launch of a new Zagat experience across the website and Android and iOS apps. Included is free access to its “trusted” Zagat ratings and reviews without registration (for the first time). Here’s a look: The new experience includes news and video content from Zagat editors, as well as curated lists, search and map-based browsing. “These days, the …

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