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All Posts Tagged Tag: ‘Local Business’

Did Google’s Attempt To Fix Racist Results Screw Over Businesses?

It looks like Google Maps vandalism and Google’s way of addressing it may have led to a massive rankings shift in local search results, which can obviously have a major impact on businesses. Have you noticed any drastic changes in local search results? Let us know in the comments. Last week, news came out that Google Maps had been tampered …

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Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

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Google Rolls Local Update Out To More Countries

Back in July, Google launched an algorithm update that shook up local search results in the U.S. While Google never gave it an official name like Panda or Penguin that we’re aware of, Search Engine Land started calling it the “Pigeon” update, and that’s what people in the industry have, for the most part, adopted for it. That update has …

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Yelp Reviews Say More Than You Realized

Yelp reviews can have a tremendous impact – for better or for worse – on a business. They can dictate whether or not a customer decides to visit. This is one of the reasons the site/app is so controversial with businesses. There may actually be more to reviews than meets the eye, however. Do believe Yelp reviews have any significant …

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Yelp: 8 In 10 Americans To Shop Local For Holidays

Yelp commissioned Nielsen to field a consumer survey on where Americans intend to do their holiday shopping this season and what gets them shopping at local businesses. According to this, eight out of ten are likely to shop at local businesses during the holiday season, and about half of the local shoppers expect to spend over $100 at small businesses. …

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Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach,” the company explains. “We think …

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Google Launches ‘Bring Your Local Business Online’ Video Series

Google released a new series of videos under the banner “Bring Your Local Business Online”. They total thirty minutes, and give businesses advice for doing just that even without a website. Image via YouTube

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Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. According to the firm, national brands will spend $50.5 billion on local media in 2015, and will …

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Groupon Launches New Appointment Option

Groupon announced that it is giving local businesses a new time-based deals option that enables them to accept reservations or take appointments so they have more control over when customers actually show up. The complaint about a lack of control is almost as old as Groupon itself. If too many people take advantage of a good deal at the same …

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Yelp Reviews Are About To Appear In A Lot More Places

Yelp announced some big news late on Tuesday. They’ve increased the call limit on their API to 25,000 per day, and made it easier for developers to use, in addition to opening it up to all developers for free. In other words, anyone who wants to use Yelp data in their apps or website can now do so easily, without …

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Here’s A Look At Groupon’s Square Competitor Gnome

Groupon announced the launch of a point-of-sale hardware solution for local businesses called Gnome. It would compete with Square Stand/Register. According to the company, the tablet stand will enable merchants to instantly recognize Groupon customers as they enter the store, and let them redeem Groupons. The solution will integrate with accounting programs like QuickBooks and Exero, and offer CRM tools, …

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Yelp Equates Asking For Reviews To Spam

Yelp announced on Wednesday that it has issued a new round of Consumer Alerts, the warnings that appear on businesses’ Yelp pages informing users that they’re not to be trusted. The company didn’t say how many it issued this time around, but it did call out a few businesses by name. The company is also discouraging businesses from asking customers …

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