All Posts Tagged Tag: ‘Internet’
The tension must be palpable in the lobbies of Capitol Hill. Just as Verizon was pleading its closed network case to the House Committee on Energy and Commerce, the Open Internet Coalition took a whole band of experts to House Subcommittee on Telecommunications and the Internet.
That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited?
Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.
Not a moment of silence, but a full day of silence is planned by US-based webcasters, lots of them, in protest of the Copyright Royalty Board’s increase in royalty rates. Internet radio stations argue the rate hikes are disproportionate and will shut down the entire Web radio industry.
A new study has found that the words “blog” and “wiki” tend to make people upset, as do “cookie” and “netiquette.” To be honest, I’m not sure what we – the owners of blogs, the users of wikis – are supposed to do with this information. But there you have it.
According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.
No Java. So, can’t run Kyte.tv’s application. Can’t run the Google Maps application I’m using on my Nokia. Can’t run something cool coming soon from eBay that I’m testing out. Can’t run Radar.net. Etc. Etc.
There’s a lot of buzzing in the blogosphere right now (you can read Jordan’s coverage here), as it appears Google is under fire again for its privacy policies. AP reports that London-based Privacy International has issued a study of 23 internet companies, with Google coming out dead-last. In fact no other company studied, received the same low rating.
As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?
Wired editor-in-chief Chris Anderson (also the editor of “The Long Tail: Why The Future of Business Is Selling Less of More”) was in Singapore last week for the Media Leaders Series and his Long Tail theory has put paid to Vilfredo Pareto’s 80:20 rule.
An except from the Long Tail reveals how pervasive the Long Tail is, and how it put the 80:20 rule on its head.
Meeting Ecast CEO Robbie Vann-Adib, Anderson is asked what percent of the top selling 10,000 digital music tracks are sold or rented at least once a month.
A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending powerhouse E-LOAN. One of my readers asked me to fill in even more of the story. In my original post, I mentioned that Imran had sent out 500 resumes without landing an internship offer, but I never explained how Imran got his first big break.
Google may or may not be on democracy’s side in countries such as Thailand and China – CEO Eric Schmidt apparently isn’t saying. Yet, while speaking in South Korea, Schmidt made clear that the Internet, as a whole, can help spread this particular system of government.
Internet advertising revenues in the U.S. totaled $16.9 billion in 2006 setting a new record and surpassing the 2005 record by 35 percent according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.
In the fourth quarter of 2006 internet advertising revenues hit $4.8 billion, setting a revenues record for a single quarter.
The biggest obstacle that will stand in your path as you start and travel along your Internet Marketing journey can be encapsulated in one word: Laziness. Conquering it is key to reaching your money goals.
People keep asking me why I say that 90% of Internet Marketers drop out of the industry within 6 months.
The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft’s Entertainment and Devices division at Mix 07 (Microsoft’s conference devoted to Web developers and designers.)
"The same technologies that are transforming the world of development are also changing the world of marketing," he said.
Here are some of the examples cited:
Genuine cooperation between America’s two main political parties is rare, but when it occurs, something important is usually at stake. Such is the case with the Internet Radio Equality Act, sponsored by Senator Ron Wyden, a Democrat, and Senator Sam Brownback, a Republican.
With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience. There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.
But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.
Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici.
Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.
New research from the Pew Internet and American Life Project has some fascinating statistics on how Americans use technology.
According to A Typology of Information and Communication Technology Users (PDF download), half of all American adults are only occasional users of modern information gadgetry, while 8% are avid participants in all that digital life has to offer.
Old-style marketing wasn’t easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we hired some creative people—or even a whole ad agency’s worth. If we wanted to do publicity, we hired a PR person. Whatever kind of marketing you wanted to do, you could just hire an expert.
Times have changed.
One of the most bizarre Internet stories this year gets more bizarre. Internet Archive and Suzanne Shell have resolved their lawsuits against each other "amicably," a word that follows words like "theft" and "racketeering" about as well as toothpaste follows orange juice. Next on her list: a 15-year-old Canadian jokester.
Utah lawmakers are at it again, mulling a legislative crackdown on open wi-fi connections because they make it easier for children to access online pornography.
The state of Utah has been in the news a lot lately for its heavy-handed approach to Internet regulation. The most recent curfuffle was over a law banning the use of competitor keywords in search advertising.
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.