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insights Articles

Facebook Connects Mobile App Ads To Pages Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons. …

Pinterest Gives Marketing Tech Products New API Access Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Facebook Rolling Out Fixes To Page Insights Reporting Facebook Rolling Out Fixes To Page Insights Reporting

Insights are a huge part of the Facebook developer’s life. As such, the social network has been consistently improving the product with new features and fixes. The latest fixes are coming after an extensive engineering audit. Facebook announced today that …

Facebook Turning Feedback Into A Double-Edged Sword For Developers Facebook Turning Feedback Into A Double-Edged Sword For Developers

Facebook likes to run a pretty tight ship. You’re in their world, and they make the rules. They do, however, take user feedback very seriously. Enough users giving an app bad feedback can force it off of Facebook until the …

Grooveshark’s Beluga Offers Up Fascinating Insights Into Listeners’ Lifestyles Grooveshark’s Beluga Offers Up Fascinating Insights Into Listeners’ Lifestyles

The music you listen to says a lot about you. While not strictly relegating you to a restricted definition, there does tend to be a correlation between personality types, lifestyles, and types of preferred music. If you’ve ever wondered what …

Facebook Adding Unique User Tracking To Insights Facebook Adding Unique User Tracking To Insights

Last week, Facebook announced some changes coming to Insights in preparation for the App Center. It added a host of new statistics to follow like app rating and the number of negative feedback (people blocking an app, etc). To build …

Facebook Introduces App Ratings And Negative Feedback Facebook Introduces App Ratings And Negative Feedback

As Facebook ramps up to launch the App Center, the company is preparing new ways for developers to monitor their app’s performance. One of the big points with the App Center is that apps that are well-liked move towards the …

Google’s Think Insights Expands to 21 Countries Google’s Think Insights Expands to 21 Countries

Think Insights, Google’s repository of studies, video, and infographics to help marketers get a handle on their audience, has now expanded to cover 21 countries all across Europe, Africa, and the Middle East. The site was founded by Google to …

Facebook Pages to Get Click Through Rates
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If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.