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All Posts Tagged Tag: ‘insights’

Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons

Facebook Tests ‘View Insights’ And ‘Watch Later’ Buttons

Facebook is always testing new features. Sometimes they eventually roll out to everyone. Sometimes they don’t. In the case of both of these features, users would only stand to benefit. The first, and arguably more helpful of the two, is a “View Insights” button, which has been appearing on posts for some Page administrators. This essentially lets you quickly and …

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Twitter Adds Tools To Audience Insights

Twitter Adds Tools To Audience Insights

Twitter is now offering advertisers new insights about user demographics, interests, purchasing behavior, and more thanks to aggregated data from Twitter itself, as well as partners Datalogix and Acxiom. These are available through the Audience Insights Dashboard. Twitter says the data will help marketers pinpoint and target new audiences while keeping user info private. As part of the update to …

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Twitter Launches 2014 Elections Hub with Curated Tweets and Data

As Twitter has done in the past with big events (both national and global), it has just launched a new activity hub for the 2014 elections. And while some of its past attempts to organize conversation around certain events (for instance the World Cup) merely provided a place to browse relevant tweets and accounts, the new #Election2014 site is more …

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Facebook Connects Mobile App Ads To Pages

Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons. Facebook’s Calvin Grunewald said in a blog post, “Desktop (canvas) app ads, have always included like, comment, and share buttons, …

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Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to public data through Pinterest’s Business Insights API. “Many businesses use Pinterest to learn about their customers,” says Pinterest’s Steve Cohen. …

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Facebook Rolling Out Fixes To Page Insights Reporting

Insights are a huge part of the Facebook developer’s life. As such, the social network has been consistently improving the product with new features and fixes. The latest fixes are coming after an extensive engineering audit. Facebook announced today that it has discovered a number of bugs that impacted Page Insights impression and reach reporting. Facebook is now in the …

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Facebook Turning Feedback Into A Double-Edged Sword For Developers

Facebook likes to run a pretty tight ship. You’re in their world, and they make the rules. They do, however, take user feedback very seriously. Enough users giving an app bad feedback can force it off of Facebook until the developer can appeal the decision. The company has now realized that outright deleting apps may not be the best course …

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Grooveshark’s Beluga Offers Up Fascinating Insights Into Listeners’ Lifestyles

The music you listen to says a lot about you. While not strictly relegating you to a restricted definition, there does tend to be a correlation between personality types, lifestyles, and types of preferred music. If you’ve ever wondered what your music preferences say about the types of people who may be considered your familiars, wonder no more: Grooveshark has …

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Facebook Adding Unique User Tracking To Insights

Last week, Facebook announced some changes coming to Insights in preparation for the App Center. It added a host of new statistics to follow like app rating and the number of negative feedback (people blocking an app, etc). To build upon those features, Facebook has announced some new features coming to Insights. The new Insights features are all about unique …

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Facebook Introduces App Ratings And Negative Feedback

As Facebook ramps up to launch the App Center, the company is preparing new ways for developers to monitor their app’s performance. One of the big points with the App Center is that apps that are well-liked move towards the top of the page. Disliked apps will move to the bottom or even just straight up vanish from the listings. …

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Google’s Think Insights Expands to 21 Countries

Think Insights, Google’s repository of studies, video, and infographics to help marketers get a handle on their audience, has now expanded to cover 21 countries all across Europe, Africa, and the Middle East. The site was founded by Google to open up its marketing research to the public and help digital marketers keep track of their fast-changing industry. Eileen Munnelly, …

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