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All Posts Tagged Tag: ‘iAd’

Apple Opens iAd Access To Ad Tech Companies

Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying. Participating partners include MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic, and AdRoll. News of the plans leaked earlier this week when Rubicon Project apparently let it slip early. “With marketing budgets …

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Apple Expands iAd Into 70 New Countries

Apple announced that it has launched its advertising product iAd into as many as 70 new countries after only offering it in 25 before. In fact, before this month iAd was only available in 16 countries. On October 3, the company announced its expansion into Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway, Poland, and Sweden. Apple doesn’t spend a whole …

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Apple Launches New Ad Formats For iOS

Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads. The company said in a developer announcement, “Now you can deliver highly engaging ads from leading brands,” adding that the formats are optimized for your app, and available on iOS. There’s a PDF document about how to implement them here. In …

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Apple Promises Developers Increased Revenues With iAd Rich Media Ads

In 2010 Apple launched the iAd platform to compete with Google’s AdMob for a chunk of the lucrative mobile advertising market. Unfortunately for Apple, however, their Midas-like ability to turn everything they touch to gold didn’t really take when it came to iAd. In the two years since its launch, the platform has struggled to catch on – perhaps in …

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Internet Addiction Infographic Raises Awareness

One study titled “Microstructure Abnormalities in Adolescents with Internet Addiction Disorder” from PLoS One concluded that adolescents with Internet Addiction Disorder: Had multiple structural changes in the brain. The gray matter atrophy and white matter FA changes of some brain regions were significantly correlated with the duration of internet addiction. These results may be interpreted, at least partially, as the …

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Apple Increases iAd Revenue For Developers

Apple has seen limited success with their iAd program that gives developers a little bit more cash when their apps run ads from the program. Limited success isn’t good enough though so Apple is increasing the amount of revenue developers get from signing with the program. The Next Web is reporting that Apple has sent out a notice to iAd …

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Apple Cuts iAd Pricing, Boosts Developers’ Cut

It looks like Apple is taking some steps to revitalize their iAd mobile advertising platform. The company has lowered the starting price of an iAd advertising campaign to $100,000 – a mere 10% of the original price. They have also thrown a bone to app developers, increasing their take by 10% also. Now, developers get 70% of iAd-generated revenue, and …

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