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Apple Launches New Ad Formats For iOS Apple Launches New Ad Formats For iOS

Apple announced a couple of new ad formats for its iAd platform: pre-roll video and full-screen interstitial banner ads. The company said in a developer announcement, “Now you can deliver highly engaging ads from leading brands,” adding that the formats …

Apple Promises Developers Increased Revenues With iAd Rich Media Ads Apple Promises Developers Increased Revenues With iAd Rich Media Ads

In 2010 Apple launched the iAd platform to compete with Google’s AdMob for a chunk of the lucrative mobile advertising market. Unfortunately for Apple, however, their Midas-like ability to turn everything they touch to gold didn’t really take when it …

Internet Addiction Infographic Raises Awareness

One study titled “Microstructure Abnormalities in Adolescents with Internet Addiction Disorder” from PLoS One concluded that adolescents with Internet Addiction Disorder: Had multiple structural changes in the brain. The gray matter atrophy and white matter FA changes of some brain …

Apple Increases iAd Revenue For Developers Apple Increases iAd Revenue For Developers

Apple has seen limited success with their iAd program that gives developers a little bit more cash when their apps run ads from the program. Limited success isn’t good enough though so Apple is increasing the amount of revenue developers …

Apple Cuts iAd Pricing, Boosts Developers’ Cut Apple Cuts iAd Pricing, Boosts Developers’ Cut
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It looks like Apple is taking some steps to revitalize their iAd mobile advertising platform. The company has lowered the starting price of an iAd advertising campaign to $100,000 – a mere 10% of the original price. They have also …

Looks Like the iAd Hasn’t Cracked Mobile Advertising Looks Like the iAd Hasn’t Cracked Mobile Advertising

Over a year after Apple announced the iAd advertising format that was supposed to revolutionize mobile advertising, we heard absolutely nothing about it at this week’s developer conference in San Francisco. Apple trotted out impressive stats about all kinds of …

Seesmic Updates iPhone App with New Features and Ads

Popular social media client Seesmic has launched some new updates for its iPhone app. It now supports Retina Display, creating and adding users to Twitter lists, in-reply-to-converation and direct messages in threads, checking private Facebook messages, pull-down to refresh, and Instapaper & Read it Later integration. 

Does Apple’s iAd Have the Right Stuff for Mobile Advertising?
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This week, among other things, Apple unleashed its new mobile advertising platform called iAd. This is based on the company’s acquisition of the mobile ad platform Quattro earlier this year.