Apple announced that it is discontinuing the iAd App Network this summer. To be clear, it’s not shutting down iAd itself. App developers will still be able to run ads in their apps. The iAd App Network is an offering that allows developers to feature ads for their own apps across the publisher network.
Either way, developers using the iAd App Network will still be able to use it throughout the first half of this year.
A message on developer.apple.com says:
The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us.
The news follows a report from last week indicating that Apple is phasing out its in-house iAd sales team in favor of a new publisher-driven system.
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