Last June, Google announced that it begun including next-gen plug-in vehicles in its car-sharing program for Googlers, which it calls “GFleet”. Today, Honda announced that its 2013 Fit EV has been delivered via a demo program to Google, (as well …

Last week, a ten second clip of Matthew Broderick recreating a scene from Ferris Bueller’s Day Off led to speculations that there could be a sequel in the works – a revelation that thrilled some fans of the old film …

On Thursday, a mysterious clip starring a gray-haired Matthew Broderick appeared on YouTube. In the clip, Broderick opens the shades and says “How can I handle work on a day like today?” It’s immediately followed by a date, which happens …

Searchers are more likely to consider purchasing, to remember specific brands, and to associate specific brands with keywords when ads are in the search results, according to a newly study from Enquiro.

Some people think our attention spans are getting shorter, while others argue that we’re simply getting better at multitasking.  Well, you can decide for yourself, but MySpace, Sony, and Honda are preparing to air edited four-to-six minute versions of thirty-to-sixty minute television shows.

BMW’s tagline used to be “Ultimate Driving Machine.” Then, in 2006, the auto manufacturer switched to “A Company of Ideas.” While that doesn’t have the same ring, it may at least allow a bit more room to explain BMW’s new arrangement with Google. In effect, German bimmer owners will be able to link their cars’ navigation systems to Google Maps.

New Honda Civics in the Japanese market will have the capability to retrieve traffic information using Google Earth. The service, called the InterNavi Floating Car System, is available to subscribers as part of the InterNavi Premium Club, a navigational service.

Honda has announced it is adding in-car navigation systems powered by Google Earth, presumably the same systems Volkswagen has been reported to be developing for a little while.

Among the many tech companies rewarding employees for opting for hybrid vehicles, Google pays if Googlers either buy or lease a hybrid.

The U.S. Consumer Product Safety Commission and Honda announced a voluntary recall of about 200,000 Honda 2004-2005 FourTrax All-Terrain Vehicles (ATVs).

I’ve noticed that the vast majority of vehicles I see sporting the Keep Tahoe Blue bumper sticker are SUVs.

Peter Blackshaw, the moderator for the “Measuring Word of Mouth Effectiveness” session, opened with a story about his Honda.