WebProNews

Top Ad + Top Organic = Buy

Searchers are more likely to consider purchasing, to remember specific brands, and to associate specific brands with keywords when ads are in the search results, according to a newly study from Enquiro.

MySpace, Sony, Honda Create Classic "Minisodes"

Some people think our attention spans are getting shorter, while others argue that we’re simply getting better at multitasking.  Well, you can decide for yourself, but MySpace, Sony, and Honda are preparing to air edited four-to-six minute versions of thirty-to-sixty minute television shows.

Google, BMW Get Drivers Where They Need To Go

BMW’s tagline used to be “Ultimate Driving Machine.” Then, in 2006, the auto manufacturer switched to “A Company of Ideas.” While that doesn’t have the same ring, it may at least allow a bit more room to explain BMW’s new arrangement with Google. In effect, German bimmer owners will be able to link their cars’ navigation systems to Google Maps.

Honda Links Up With Google Earth

New Honda Civics in the Japanese market will have the capability to retrieve traffic information using Google Earth. The service, called the InterNavi Floating Car System, is available to subscribers as part of the InterNavi Premium Club, a navigational service.

Honda Adding Google Earth To Cars

Honda has announced it is adding in-car navigation systems powered by Google Earth, presumably the same systems Volkswagen has been reported to be developing for a little while.

Google Hybrid Drivers Cash In

Among the many tech companies rewarding employees for opting for hybrid vehicles, Google pays if Googlers either buy or lease a hybrid.

About 200,000 Honda ATVs Recalled

The U.S. Consumer Product Safety Commission and Honda announced a voluntary recall of about 200,000 Honda 2004-2005 FourTrax All-Terrain Vehicles (ATVs).

SUVs Are Keeping Tahoe Blue

I've noticed that the vast majority of vehicles I see sporting the Keep Tahoe Blue bumper sticker are SUVs.

ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting

Peter Blackshaw, the moderator for the "Measuring Word of Mouth Effectiveness" session, opened with a story about his Honda.