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Toyota Recalls 650,000 Vehicles for Faulty Airbags

Toyota Recalls 650,000 Vehicles for Faulty Airbags

By Brian Powell June 11, 2014

Today, Toyota announced an expansion to a recall which originally occurred in April 2013. The newly expanded recall affects an additional 650,000 vehicles in Japan, bringing the overall total to 2.27 million vehicles over the past year. The recall deals …

Honda Fit EV Gets 118 Miles Per Gallon Honda Fit EV Gets 118 Miles Per Gallon
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If you are tired of paying those high gas prices, but are unswayed by today’s hybrids and electrics, you might soon rethink your pessimism. The new 2013 Handa Fit EV has just been given the world’s best fuel efficiency rating …

Honda Recall Affects the Company’s Acura TL Brand Honda Recall Affects the Company’s Acura TL Brand
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Honda recall will only affect owners who have purchased the company’s luxury sedan, the Acura TL. According to Reuters, Honda will recall nearly 53,000 cars due to problems with the vehicle’s power steering system. “Over time, the power steering hose …

Most Hybrid Owners Do Not Buy Another Hybrid Most Hybrid Owners Do Not Buy Another Hybrid

You see commercials all the time about how much hybrid owners love their car. They feel urbane and worldly when they realize how much they are helping the planet and their pocket books. A new study from R.L. Polk is …

Leaking Super Bowl Ads Not Such A Good Idea Leaking Super Bowl Ads Not Such A Good Idea
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Before the Super Bowl, many companies were eager for consumers to feast their eyes on the much-anticipated commercials set to debut during the game. Some literally couldn’t wait and “leaked” their commercials a few days early. This was likely done …

2013 Honda Fit EV Joins Google’s GFleet 2013 Honda Fit EV Joins Google’s GFleet
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Last June, Google announced that it begun including next-gen plug-in vehicles in its car-sharing program for Googlers, which it calls “GFleet”. Today, Honda announced that its 2013 Fit EV has been delivered via a demo program to Google, (as well …

Ferris Bueller Honda Ad Is Matthew Broderick’s Day Off Ferris Bueller Honda Ad Is Matthew Broderick’s Day Off
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Last week, a ten second clip of Matthew Broderick recreating a scene from Ferris Bueller’s Day Off led to speculations that there could be a sequel in the works – a revelation that thrilled some fans of the old film …

Ferris Bueller Sequel? Nope, Just A Honda Ad Ferris Bueller Sequel? Nope, Just A Honda Ad

On Thursday, a mysterious clip starring a gray-haired Matthew Broderick appeared on YouTube. In the clip, Broderick opens the shades and says “How can I handle work on a day like today?” It’s immediately followed by a date, which happens …

Top Ad + Top Organic = Buy

Searchers are more likely to consider purchasing, to remember specific brands, and to associate specific brands with keywords when ads are in the search results, according to a newly study from Enquiro.

MySpace, Sony, Honda Create Classic “Minisodes”

Some people think our attention spans are getting shorter, while others argue that we’re simply getting better at multitasking.  Well, you can decide for yourself, but MySpace, Sony, and Honda are preparing to air edited four-to-six minute versions of thirty-to-sixty minute television shows.

Google, BMW Get Drivers Where They Need To Go

BMW’s tagline used to be “Ultimate Driving Machine.” Then, in 2006, the auto manufacturer switched to “A Company of Ideas.” While that doesn’t have the same ring, it may at least allow a bit more room to explain BMW’s new arrangement with Google. In effect, German bimmer owners will be able to link their cars’ navigation systems to Google Maps.

Honda Links Up With Google Earth

New Honda Civics in the Japanese market will have the capability to retrieve traffic information using Google Earth. The service, called the InterNavi Floating Car System, is available to subscribers as part of the InterNavi Premium Club, a navigational service.

Honda Adding Google Earth To Cars

Honda has announced it is adding in-car navigation systems powered by Google Earth, presumably the same systems Volkswagen has been reported to be developing for a little while.

Google Hybrid Drivers Cash In

Among the many tech companies rewarding employees for opting for hybrid vehicles, Google pays if Googlers either buy or lease a hybrid.

About 200,000 Honda ATVs Recalled

The U.S. Consumer Product Safety Commission and Honda announced a voluntary recall of about 200,000 Honda 2004-2005 FourTrax All-Terrain Vehicles (ATVs).

SUVs Are Keeping Tahoe Blue

I’ve noticed that the vast majority of vehicles I see sporting the Keep Tahoe Blue bumper sticker are SUVs.

ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting

Peter Blackshaw, the moderator for the “Measuring Word of Mouth Effectiveness” session, opened with a story about his Honda.