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Here’s How To Upgrade To Google’s Universal Analytics Here’s How To Upgrade To Google’s Universal Analytics
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Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal …

Google Talks Measurement Challenges In Analytics Presentation Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Google Analytics Gets New Custom Dimensions Google Analytics Gets New Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged …

Google Analytics Adds New ‘Speed Suggestions’ Report Google Analytics Adds New ‘Speed Suggestions’ Report
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Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages …

Google Talks Advanced Content Experiments In Google Analytics Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate …

Get More Out Google Mobile App Analytics [Android] Get More Out Google Mobile App Analytics [Android]
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Google has been putting out some educational videos about how to get more out of Google Analytics, and not just those from the recently launched Analytics Academy offering. This one is about a half hour long, and features Google engineer …

Google Adds Auto-Event Tracking To Tag Manager Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you …

Google Just Made A Bunch Of Google Analytics Announcements Google Just Made A Bunch Of Google Analytics Announcements
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At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a big upgrade to its mobile app. For one, unified segments, revealed back in July, are now available to the majority of …

Google Analytics Android App Gets Much Needed Update Google Analytics Android App Gets Much Needed Update
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Google has released a much needed update for the Google Analytics Android app, adding new reporting tools and increased functionality for existing tools. “With the Google Analytics App, you can access all of your data – for both web and …

Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason
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It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or …

Google Analytics Is About To Stop Supporting Your Outdated Browser Google Analytics Is About To Stop Supporting Your Outdated Browser

Google announced on Monday that Google Analytics will no longer support IE8 after the end of this year as it keeps its focus on modern browsers. In a post on the Google Analytics blog, the company said: To focus on …

The Google ‘Not Provided’ Problem Isn’t Getting Any Better The Google ‘Not Provided’ Problem Isn’t Getting Any Better
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About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users …

Learn More About Ecommerce And Goal Tracking In Google Analytics Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in …

Google Analytics Real Time API Launches In Beta Google Analytics Real Time API Launches In Beta
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Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics. Google first launched real time analytics back in 2011. Since then, it’s been a must-use …

Google Analytics Adds AdWords Bid Adjustment Reporting Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new …

Google Analytics Gets New Segmentation Features Google Analytics Gets New Segmentation Features
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Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans. “Previously, …

Google Tag Manager Use On The Rise, Data Layer Gets Standardized Google Tag Manager Use On The Rise, Data Layer Gets Standardized

Back in October, Google announced the launch of Tag Manager, a tool that lets you consolidsate the various tags you use for your site into one snippet of code and manage from one interface. Since then, Google has made some …

Google Analytics Gets New AdWords Integration Platform Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments …

Google Analytics Gets New Admin User Experience Google Analytics Gets New Admin User Experience
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Google announced today that it is launching a new streamlined user experience for Google Analytics admin settings. When you hit the Admin tab, there’s a new landing page providing all major settings in a more accessible way. Here’s what it …

Google Analytics Gets Content Experiments API Google Analytics Gets Content Experiments API
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Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform. “By utilizing our multi-armed …

Google Analytics Gets More Collaborative Google Analytics Gets More Collaborative
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Google announced on Monday that Google Analytics users will soon be able to share and collaborate on dashboards. “Dashboards give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you …