All Posts Tagged Tag: ‘google analytics’

Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the accounts can help you optimize your site, improve user experience, and grow your revenue. “If you want to grow your …

Read More

Google Updates How AdWords Reports Analytics Metrics

Google announced some updates to how Adwords reports Google Analytics metrics. Beginning on November 10th, three of the Google Analytics reporting columns in AdWords will be renamed. The new names will correspond with the actual names that are in Google Analytics itself. The changes are as follows: + Pages / visit –> Pages / session + Avg. visit duration (seconds) …

Read More

Google Tag Manager Gets New API, Interface, Templates

Google announced the launch a new Tag Manager API as well as a new interface for it, and some more third-party templates. The company expects these to make both marketers and IT teams happy. “Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging,” says product manager Lukas Bergstrom. “It helps marketers control the …

Read More

Google Analytics Adds Audience Features For Apps

Google announced that its Audience Demographics and Interests Reporting and Remarketing features are now available for apps in Google Analytics. The Audience Demographics and Interests Reporting feature will enable developers to see how different user segments engage and monetize. “And it’s more than just data,” the company says in a blog post. “Analysts and developers can blend audience demographic and …

Read More

Google Publisher Toolbar Adds New Analytics Integration

Google announced the launch of new Google Analytics integration into the Google Publisher Toolbar. This will enable AdSense publishers to easily access insights right from their site pages, like so: Google Analytics is now integrated by default, so you don’t have to do anything special to turn the functionality on. “In addition to giving you blocking controls and up-to-date information …

Read More

This Video Will Give You A Better Understanding Of Google’s Universal Analytics

You’ve had plenty of time to upgrade to Google’s Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the unknown. Universal Analytics is aimed at large enterprises, such as Premium customers and those who want to work with APIs. It offers the ability to …

Read More

Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it’s been hard to identify real traffic coming to pages. There’s a new checkbox option in the view level of the management user interface. It’s labeled “Exclude traffic from known bots and spiders”. “Selecting this option will exclude all hits that come …

Read More

Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google has released a native Google Analytics apps for iOS. Available in 39 languages, Google Analytics for iPhone promised to let you “access all of your Google Analytics web and app data from your mobile device, monitor recent changes with Real Time reports, and easily get your Analytics data anytime, anywhere.” Considering Android …

Read More

Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step …

Read More

Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a “complete revamp” of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, and where you lose them, and help you understand what products are viewed the most, which are frequently abandoned in …

Read More

Google Analytics Premium Lets Companies View Performance Across Sites

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps and websites in one interface. “In today‚Äôs multi-touchpoint consumer world, this is a much greater priority,” says Google’s Yi Han, who refers to the feature as “The executive dashboard.” It gives businesses …

Read More

Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you’ve never used it, lets you group content in a way that reflects how you think about your site, and view/compare aggregated metrics by group name. You can also drill down into individual URLs, page titles or screen names. The move comes …

Read More

Page 2 of 10«12345»...Last »