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Google Analytics Gets ‘Smart Lists’ For Remarketing Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conversion data, and make use of “dozens” of signals like visit …

Google Analytics Gets Bulk AdWords Account Linking Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled …

Pinterest Gives Businesses New Way To Track Pins Pinterest Gives Businesses New Way To Track Pins

Pinterest announced a new way for businesses to track their pinned links. It is adding support for Google Analytics UTM variables to give businesses a look at their performance in the Google Analytics dashboard. Pinterest’s Jason Costa writes, “Businesses have …

What To Look For When You See Discrepancies In AdWords And Analytics What To Look For When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look …

Google Analytics Gets Video Campaigns Report For TrueView Ads Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Google Launches New Tools For Mobile App Businesses Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be …

Google Answers Questions About Analytics For AdSense Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics. Topics include integration of AdSense with Analytics, optimization, user experience, and revenue. It also includes a demo. “If you’re interested in getting …

Google Analytics Gets New AdWords Reports For Download Campaigns Google Analytics Gets New AdWords Reports For Download Campaigns

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword …

Google Shows Analytics Metrics On Google+ Dashboard Google Shows Analytics Metrics On Google+ Dashboard

If your’e an analytics junkie who happens to spend a lot of time running a Google+ page, there’s good news. Google starting to show Analytics metrics right on the Google+ dashboard for sites that are connected. You can see things …

Google Analytics Gets A New Look Google Analytics Gets A New Look

Google announced that it is pushing out some design tweaks to the navigation and sidebar in Google Analytics. “We think this is a simpler and more beautiful way to present your reports, dashboards and will make your analysis easier and …

3 Analytics Tips To Give Your Lead Generation Program A Facelift 3 Analytics Tips To Give Your Lead Generation Program A Facelift
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Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips …

Here’s How To Upgrade To Google’s Universal Analytics Here’s How To Upgrade To Google’s Universal Analytics
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Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal …

Google Talks Measurement Challenges In Analytics Presentation Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Google Analytics Gets New Custom Dimensions Google Analytics Gets New Custom Dimensions

Google announced today that it has added “many” new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested feature. Here, you can see example custom dimensions “user tier,” “is logged …

Google Analytics Adds New ‘Speed Suggestions’ Report Google Analytics Adds New ‘Speed Suggestions’ Report
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Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages …

Google Talks Advanced Content Experiments In Google Analytics Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate …

Get More Out Google Mobile App Analytics [Android] Get More Out Google Mobile App Analytics [Android]
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Google has been putting out some educational videos about how to get more out of Google Analytics, and not just those from the recently launched Analytics Academy offering. This one is about a half hour long, and features Google engineer …

Google Adds Auto-Event Tracking To Tag Manager Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you …

Google Just Made A Bunch Of Google Analytics Announcements Google Just Made A Bunch Of Google Analytics Announcements
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At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a big upgrade to its mobile app. For one, unified segments, revealed back in July, are now available to the majority of …

Google Analytics Android App Gets Much Needed Update Google Analytics Android App Gets Much Needed Update
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Google has released a much needed update for the Google Analytics Android app, adding new reporting tools and increased functionality for existing tools. “With the Google Analytics App, you can access all of your data – for both web and …

Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason
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It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or …