Yahoo is showing off a new advertising campaign it's running for General Mills. A spokesperson for Yahoo tells WebProNews it's a "good example of how advertisers are turning to Yahoo for more than a typical search or display ad buy."
General Mills is targeting "boomers" with the campaign, which is themed around "vitality" and is a content-based program. It includes news content, as well as retirement, travel-related content, and games.
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.
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