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All Posts Tagged Tag: ‘Forrester’

Study Shows Google Apps For Work Saves Businesses Big Money

Study Shows Google Apps For Work Saves Businesses Big Money

Google commissioned Forrester Consulting to look at the total economic impact (TEI) of the value Google Apps for Work customers get out of the product. The study spans three years of organizations’ use of it, including the moving from legacy on-premise solutions to Google’s cloud-based product. Google for Work president Amit Singh says, “To quantify the complete value of Google …

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Percentage Of B2B Commerce Happening Online On The Rise

B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the firm. In 2020 B2B e-commerce will constitute 12.1% of the total $9.39 trillion US B2B commerce market, it says. Forrester …

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Forrester Looks At The Hows And Whys Of B2B Ecommerce

Forrester has a new report out looking at B2B ecommerce finding what it describes as “solid evidences on the impressive financial successes achieved by companies that have taken the lead in implementing B2B ecommerce.” The report found that 89% of respondents agreed that implementing ecommerce increased annual company revenue by an average of 55%. 98% all of them said their …

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Forrester Says Marketers Need To Be Using Google+

Forrester Research surveyed 60,000 adults in the U.S. about the social sites they use, and 22% said they visit Google+ each month, which is the same as they got for Twitter, and greater than what they heard for LinkedIn, Pinterest, or Instagram. This is one of the reasons Forrester’s Nate Elliott (yeah, the guy that said brands are becoming “disillusioned” …

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Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter to Mark Zuckerberg about Facebook failing marketers, generating a fair amount of industry discussion. In that, he told the CEO …

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Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience significant biz benefits above their peers, behavioral data still remains, per Forrester, ‘the greatest untapped marketing asset’—with only 45% actually …

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Surprise, Someone Else Says Facebook Is Dead In The Water

George Colony, CEO of Forrester Research, doesn’t think that Facebook is going to survive in the world of technological competition in the future. In fact, he thinks they’re “toast.” Speaking at the keynote of Forrester’s European forum in Paris, Colony had this to say about the biggest social network in the world: “I think Facebook is toast. The company is …

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