WebProNews

Digital Lifestyles on the Rise for Americans

Forrester Research conducted a survey, which shows that Americans of all ages are continuing to adopt a digital lifestyle. They surveyed nearly 48,000 people, and the survey includes 1,400 data points and data on 378 US brands. Forrester says this is the largest ongoing survey in the world to explore consumer attitudes, ownership, and use of technology.

Web Analytics Market to Reach Nearly $1 Billion in US

Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses. Also at play is a shift in marketing budgets' allocation for interactive channels, for the purpose of matching consumers' migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.

Ad-Supported Businesses Need to Keep Ads Engaging

Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Predictions Made About Social Media Growth

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Social Media Market Still Miniscule, But Is Growing

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

Digital Music Sales To Rise Dramatically In The Next 5 Years

A new study by JupiterResearch, a Forrester Research company, predicts that digital music will grow from the current 18% to 41% of total sales in 5 years. Researchers credited stores like Amazon and the transition to mp3's which make downloads portable for some of the increase.

The Art of Selling Now

Forrester Research recently hosted a "Sales Enablement" roundtable, which featured sales and marketing executives from technology companies like Intel, NetApp, Borland, Informatica, Sun, Interwoven, Microchip, Renesas, Juniper Networks, Trend Micro, and Thoughtworks.

JupiterResearch Picked Up By Forrester

A $23 million all-cash deal added the folks at JupiterResearch to Forrester's stable of analysts.

8 Good Holiday Season Stats for Internet Retailers

Forrester has some great statistics related to the holiday season for online retailers:

Forrester Sees Desktop Linux Scaring Microsoft

A lackluster reception for Windows Vista in the enterprise and some hard work by Linux vendors could be the harbinger of greater Linux adoption on desktops.