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Forrester Says Marketers Need To Be Using Google+

Forrester Says Marketers Need To Be Using Google+

By Chris Crum April 1, 2014

Forrester Research surveyed 60,000 adults in the U.S. about the social sites they use, and 22% said they visit Google+ each month, which is the same as they got for Twitter, and greater than what they heard for LinkedIn, Pinterest, …

Forrester Analyst Lauds Google TV

Google TV made something of a splash when it was first announced, earning bloggers’ approval and even some early commitments from would-be buyers.  Then everyone moved on to the next big news story.  But today, a Forrester analyst returned to the subject, claiming Google TV "is a bigger deal than you think."

33% Of Online Pop. Pegged As “Conversationalists”

Although you probably guessed as much, people who occasionally update their Facebook status or post something on Twitter represent a significant portion of the online community.  And today, Forrester pegged the exact portion at 33 percent.

Forrester’s been classifying online people as inactives, spectators, joiners, collectors, critics, and creators for quite some time, and its statistics regarding these groups have provided valuable about how the online landscape is changing.

Digital Lifestyles on the Rise for Americans
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Forrester Research conducted a survey, which shows that Americans of all ages are continuing to adopt a digital lifestyle. They surveyed nearly 48,000 people, and the survey includes 1,400 data points and data on 378 US brands. Forrester says this is the largest ongoing survey in the world to explore consumer attitudes, ownership, and use of technology.

Web Analytics Market to Reach Nearly $1 Billion in US
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Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.

Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.

Ad-Supported Businesses Need to Keep Ads Engaging
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Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Predictions Made About Social Media Growth

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Social Media Market Still Miniscule, But Is Growing

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

Digital Music Sales To Rise Dramatically In The Next 5 Years

A new study by JupiterResearch, a Forrester Research company, predicts that digital music will grow from the current 18% to 41% of total sales in 5 years. Researchers credited stores like Amazon and the transition to mp3′s which make downloads portable for some of the increase.

The Art of Selling Now

Forrester Research recently hosted a "Sales Enablement" roundtable, which featured sales and marketing executives from technology companies like Intel, NetApp, Borland, Informatica, Sun, Interwoven, Microchip, Renesas, Juniper Networks, Trend Micro, and Thoughtworks.

JupiterResearch Picked Up By Forrester

A $23 million all-cash deal added the folks at JupiterResearch to Forrester’s stable of analysts.

8 Good Holiday Season Stats for Internet Retailers

Forrester has some great statistics related to the holiday season for online retailers:

Forrester Sees Desktop Linux Scaring Microsoft

A lackluster reception for Windows Vista in the enterprise and some hard work by Linux vendors could be the harbinger of greater Linux adoption on desktops.

Interactive Agency Blogs
At the Forrester Consumer forum David Armano successfully goaded me into doing a podcast, with his promise of creating a logo for me, and the condition that he can be my first guest i acquiesce.

The Myopia of the Valley

Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 … he forgets the audience, those that are going to come to the conference.

Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?

Company Benefits from Employee Intranet Blogs

G. Oliver Young is fast becoming my new hero. Every time this Forrester analyst puts out a paper, it provides me with fodder to support my arguments supporting social media in the enterprise.

Forrester Hires Leading Web Strategy Blogger

Forrester Research have just added another strong player to their social media practice with the hiring of notable web strategist blogger Jeremiah Owyang.